MORGEN Showcase

Light into the dark: the concept of health-oriented lighting

The concept of health-oriented lighting combines advanced technology with scientific knowledge to create a lighting solution that supports our natural biological rhythms and improves our well-being.

A new day dawns: The lighting revolution

Lighting plays a crucial role in our everyday lives. It influences our mood, our productivity and even our health. At MORGEN we have been working intensively on the concept of health-oriented lighting and today we would like to introduce you to an innovative concept that has the potential to revolutionize the way we use light.

In harmony with nature: the science behind health-oriented lighting

Our internal clock is attuned to the natural day-night rhythm of the sun. Artificial light, especially the blue light from screens, can disrupt this rhythm and lead to sleep disorders and other health problems. The concept of health-oriented lighting that we present to you uses the latest scientific findings to create light that mimics the natural light cycle of the day and thus supports our biological rhythm.

Intelligence meets design: the technology behind the concept

The concept of the health-oriented luminaire that we are presenting to you is more than just a light source. It is equipped with sensors that measure the light conditions in your room and automatically adjust the light intensity and color. A user-friendly app allows you to set your preferences and even create individual light profiles for different activities. And all this in an elegant design that fits into any interior.

More than just light: the benefits of health-oriented lighting

With the concept of health-oriented lighting that we present to you, you do more than just brighten up your room. You promote your concentration, improve your sleep and increase your general well-being. You reduce the strain on your eyes and minimize the risk of sleep disorders and other health problems that can be caused by a disturbance of your biological rhythm.

Light on: The future of lighting starts today

With MORGEN we believe that the future of lighting lies in health-oriented lighting. With the innovative concept we are presenting to you, we not only offer an answer to the health challenges of our digital society, but also a vision for a future in which technology and well-being go hand in hand.

Together towards a brighter future: How MORGEN Your company can support

As a management consultancy for business model development, we support you in exploiting the benefits of the concept of health-oriented lighting for your company. Whether you want to improve an existing product or develop a completely new business model, we are at your side with our expertise and experience.

The sun rises: Discover the possibilities of health-oriented lighting

The concept of health-oriented lighting is more than just a trend. It is an opportunity to improve the well-being of your employees, increase your productivity and make your company fit for the future. Discover with MORGEN the possibilities of health-oriented lighting and let's embark on a brighter future together.

A new business model for you

From innovation to core business!


Innovation is more than just a buzzword, it is a decisive factor for the future viability of every company. At MORGEN we understand the desire to promote and manage innovation effectively. This is often easier said than done, especially in medium-sized companies, where day-to-day business and existing structures often limit the scope for innovation.

We suggest implementing a systematic innovation process that builds on the foundation of your current business model. One approach could be to foster a culture of openness where every employee is encouraged to bring in and try out new ideas. At the same time, we could create a structure in which these ideas are evaluated and prioritized before they are turned into concrete projects.

The result is a more proactive business model that focuses on continuous improvement. It can create a vibrant culture of innovation that not only generates new products and services, but also improves the company culture and way of working. We would be delighted to discuss further details and opportunities for your company in a no-obligation meeting.

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Evaluating and planning innovation can be a challenge. At MORGEN we know that this is a critical task to ensure that resources are used efficiently and that innovations create real added value. The use and monitoring of key performance indicators (KPIs) is central to this.

One approach to overcoming this challenge could be to implement a clear evaluation and management process. This could include the setting of clear objectives, the development of KPIs and regular reviews. This would help to track progress and ensure that all innovations are in line with business objectives.

Various key performance indicators (KPIs) could be used to optimize the planning and evaluation of innovations. For example, you could measure the number of new products or services launched within a certain period of time. Another helpful indicator could be the time from initial concept to market launch to assess the speed of the innovation process. The profitability of new products or services, measured by return on investment (ROI), is another important factor for assessing economic performance. In addition, you could introduce qualitative metrics, such as customer feedback or employee satisfaction with the innovation process. By regularly reviewing these metrics, you could ensure that your innovation process is on track and delivering valuable results.

This structured approach can lead to an improvement in the business model. It provides a clearer view of the state of innovation in the company and creates transparency and accountability. If you are interested in a free introductory meeting, we could explore these ideas further and discuss your company's specific requirements.

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The efficient and cost-effective implementation of innovation projects is a challenge that many managing directors face. At MORGEN we see it as our task to support you in optimizing this process and ensuring that your projects generate the greatest possible value.

One possible solution strategy could be the use of agile methods and techniques, which have proven their worth in many areas of digital transformation. By using Scrum, Lean Startup or Design Thinking, you could make the project process more efficient, save time and reduce costs.

By integrating such methods into your business model, you could not only improve your innovation projects, but also increase the overall efficiency and effectiveness of your company. We are convinced that such a change can have lasting benefits for your company and look forward to discussing these possibilities in a no-obligation introductory meeting.

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Involving customers in the innovation process can be crucial to gaining valuable insights and developing products that meet your customers' needs. At MORGEN we believe in customer-centric business models and know how important this perspective is for successful innovation.

First, you could implement a systematic process to gather feedback from your customers. Surveys, interviews and customer panels can be valuable tools here. You could also use collaborative platforms where your customers can contribute ideas and provide feedback on new concepts.

The result is a business model that puts your customers at the center and integrates their needs into the innovation process. This focus allows you to better adapt your products and services to the market and achieve greater customer loyalty. We invite you to a non-binding introductory meeting to find out more about these possibilities and discuss concrete steps for your company.

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Evaluating innovation success can be a challenging task. With MORGEN we understand the need to measure and assess the impact of your innovation efforts. Specific key performance indicators (KPIs) can make a helpful contribution here.

Concrete KPIs could be the number of successfully implemented innovation projects or the reduction in time-to-market for new products and services. Financial metrics such as sales growth through new products or cost savings through process innovations could also be relevant. Qualitative KPIs such as customer satisfaction, employee engagement in the innovation process or the improvement of brand perception through innovative services should not be neglected.

By using these metrics, you gain a comprehensive overview of the success of your innovation efforts and can make appropriate adjustments. This leads to a more agile and high-performing business model based on continuous improvement and adaptation. We could show you more details and possibilities for your company in a non-binding introductory meeting.

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What place does your company have in the world of TOMORROW?

What place does your company have in the world of TOMORROW?
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What place does your company have in the world of TOMORROW?
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MORGEN helps managing directors with the right questions to transform their companies.

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