MORGEN People
MORGEN Glossary
The MORGEN Glossary is your ultimate guide to terms, methods and KPIs that are essential to business models and digitalization. From customer centricity to specific metrics, we've got you covered to help you on your digital transformation journey. Use this glossary to deepen your understanding and shape your business strategy effectively.
Topics in the MORGEN Glossary
All entries
Legend
Term
Method
KPI
- A/B testing
- Agile development
- Agile methods
- Air quality index
- Application Programming Interface
- Artificial intelligence
- Augmented reality
- Automation
- Average Order Value
- Average Resolution Time
- Average Time to Conversion
- Average order size
- Average revenue per user
- Average session duration
- Balanced scorecard
- Benchmarking
- Big Data
- Biodiversity
- Biodiversity
- Biodiversity Index
- Biomass
- Blockchain
- Blue Ocean Strategy
- Blue Ocean Strategy
- Bounce rate
- Business Intelligence
- Business Model Canvas
- Business Process Reengineering
- CO2 footprint
- CO2 footprint
- Carbon Disclosure Project
- Carbon footprint calculation
- Cart abandonment rate
- Chatbot
- Churn rate
- Circular economy
- Circularity Canvas
- Clean production practices
- Click-Through Rate
- Climate neutrality
- Cloud Native
- Cloud computing
- Common good balance sheet
- Compliance with sustainability standards
- Consumption of natural resources
- Continuous Integration/Continuous Deployment (CI/CD)
- Contribution to the common good
- Conversion
- Conversion rate
- Corporate Social Responsibility
- Cost Per Click
- Cost of Goods Sold
- Cost per acquisition
- Cost per lead
- Cradle-to-cradle design
- Cross-selling
- Cryptocurrency
- Customer Acquisition Cost
- Customer Analytics
- Customer Development
- Customer Effort Score
- Customer Engagement
- Customer Experience
- Customer Experience Management
- Customer Feedback Management
- Customer Journey
- Customer Journey Map
- Customer Lifecycle
- Customer Lifecycle Management
- Customer Lifetime Value
- Customer Relationship Management
- Customer Satisfaction Score
- Customer acquisition costs
- Customer centricity
- Customer conversion rate
- Customer feedback analysis
- Customer loyalty
- Customer profiling
- Customer profiling
- Customer retention rate
- Customer satisfaction
- Customer satisfaction survey
- Customer segmentation
- Customer segmentation
- Customer surveys
- Cyber Resilience
- Cyber security
- Cyber-Physical System
- Dark Data
- Data Broker
- Data Lake
- Data Privacy
- Data Science
- Data Warehouse
- Data-Driven Decision Making
- Decarbonization
- Deep learning
- Design Thinking
- Design Thinking
- DevOps
- Digital Native
- Digital Twin
- Digital disruption
- Digital ethics
- Digital inclusion
- Digitization
- E-Commerce
- Eco-effectiveness
- Eco-efficiency
- Ecological footprint
- Edge Computing
- Emission intensity
- Empathy Map
- Employee Turnover Rate
- Employment of disadvantaged groups
- Energy efficiency
- Energy efficiency
- Energy management
- Environmental audit
- Environmental impact assessment
- Environmental impact points
- Environmental justice
- Environmental management systems
- Environmental risk management
- Environmental, Social, Governance
- Environmentally friendly packaging
- Environmentally friendly procurement
- Environmentally friendly product development
- Ethical procurement
- Ethical procurement index
- Fair Trade certification
- Fair trade
- First Contact Resolution
- First response time
- Five forces model according to Porter
- Future Wheel
- Gender parity
- Green building
- Green certification
- Green design
- Green finances
- Green investments
- Green patents
- Green technology
- Greenhouse Gas Protocol
- Gross Margin
- Growth Hacking
- Heatmap analysis
- IT outsourcing
- Impact Gap Canvas
- Industry 4.0
- Influencer marketing
- Integration of sustainability goals into the corporate strategy
- Internet of Things
- Internet of services
- Internet of the senses
- Jobs to be Done
- Jobs-to-be-Done
- Kaizen
- Kanban
- Land consumption
- Lean Startup
- Life cycle analysis
- Life cycle analysis
- Life cycle assessment
- Life cycle costs
- Load Time
- Machine Learning
- Material flow analysis
- Microservices
- Minimum Viable Product
- Mobile Traffic
- Monthly Active Users
- Multichannel marketing
- Nature conservation
- Nature conservation contribution
- Net Promoter Score
- Number of sustainable products
- Objectives and Key Results
- Omnichannel
- Omnichannel marketing
- Operating profit margin
- Organic Traffic
- PESTEL analysis
- Page Views Per Visit
- Persona
- Personalization
- Platform economy
- Pollutant emissions
- Predictive analytics
- Predictive analytics
- Product Field
- Proportion of local suppliers
- Prototyping
- Quantum Computing
- Rapid prototyping
- Recycling rate
- Renewable energies
- Repeat purchase rate
- Resource efficiency
- Resource productivity
- Response time
- Retention rate
- Return on ad spend
- Return on investment
- Revenue run rate
- Roadmapping
- Robotic Process Automation
- SWOT analysis
- Sales Growth
- Sales Revenue
- Sales conversion rate
- Scenario Planning
- Scrum
- Sentiment analysis
- Service Blueprinting
- Share of renewable energies
- Six Sigma
- Smart Factory
- Smart contracts
- Social Listening
- Social commitment
- Social enterprise
- Social media engagement
- Social media engagement rate
- Social return on investment
- Software as a service
- Stakeholder engagement
- Stakeholder mapping
- Supply chain transparency
- Sustainability
- Sustainability audit
- Sustainability communication
- Sustainability management
- Sustainability ranking
- Sustainability report
- Sustainability reporting
- Sustainability reporting
- Sustainability-oriented investments
- Sustainable Development Goals
- Sustainable agriculture
- Sustainable consumption
- Sustainable development
- Sustainable innovation
- Sustainable procurement
- Sustainable supply chain
- Sustainable value chain
- Systems Mapping
- The Natural Step Framework
- Theory of Change
- Time on Site
- Total Quality Management
- Touchpoint
- Touchpoints
- Triple Bottom Line
- Triple bottom line approach
- Up-selling
- Upcycling
- Usability testing
- Use of environmentally friendly materials
- User Experience
- User experience
- User tests
- Value Proposition Canvas
- Value Proposition Canvas
- Virtual Reality
- Voice of the Customer
- Waste generation
- Water consumption
- Water management
- Wearables