Jonas Reuter
Managing Director, Partner
What place does your company have in the world of TOMORROW?
What place does your company have in the world of TOMORROW?
How do you inspire the customers of TOMORROW?
What place does your company have in the world of TOMORROW?
How do you conquer the digital markets of TOMORROW?
How does your company still create value TOMORROW?
How do you transform your business model for TOMORROW?
We open up sources of income that seem unimaginable today - and turn them into your future business success.
MORGEN develops business models for SMEs
That's what we do.
Uncovering potential
We optimize your existing business model, increase efficiency and optimize pricing strategies for higher profitability.
We optimize your existing business model, increase efficiency and optimize pricing strategies for higher profitability.
Tapping into growth opportunities
We develop new innovative business models to diversify business areas or tap into new sources of income.
We develop new innovative business models to diversify business areas or tap into new sources of income.
Solving acute problems
We turn the hidden opportunities in current challenges into financial success.
We turn the hidden opportunities in current challenges into financial success.
Business model development
Where tomorrow takes shape.
See through the potential that lies dormant in your business model. With the right topics, you can lay the foundation for a successful business model today MORGEN.
Market expansion
Exploration and development of new business areas.
Exploration and development of new business areas.
Product development
Design and improvement of products or services.
Design and improvement of products or services.
Customer centricity
Deep immersion in customer needs and wishes.
Deep immersion in customer needs and wishes.
Market tests
Practical tests and analyses for market validation.
Practical tests and analyses for market validation.
Innovative pricing
Revision and introduction of modern pricing models.
Revision and introduction of modern pricing models.
Digital transformation
Integration of digital processes and technologies.
Integration of digital processes and technologies.
Value proposition
Value-oriented strategies to increase sales.
Value-oriented strategies to increase sales.
Innovation
Idea development through to profitable business models.
Idea development through to profitable business models.
Sustainability
Business practices that meet all ESG criteria.
Business practices that meet all ESG criteria.
Success stories for our clients
How companies have successfully transformed their business strategies with our consulting services.
Industries
Manufacturing SMEs & mechanical engineering
With sound engineering knowledge and deep roots in the world of medium-sized market leaders, we understand the specific challenges and opportunities in mechanical engineering. Our expertise supports you in developing innovative solutions and implementing them efficiently.
Lighting manufacturers & building technology
Over a decade of experience in working with leading luminaire manufacturers and building technology experts enables us to effectively implement digital sales strategies and advanced lighting design concepts. We offer specialized solutions based on comprehensive industry knowledge and state-of-the-art digitalization.
Municipal utilities & energy suppliers
For municipal utilities and energy suppliers, we offer customized consulting services based on years of industry experience. Our strategies are aimed at increasing efficiency and successfully integrating sustainable energy initiatives.
Software companies & SaaS
We understand the dynamic requirements of software companies and SaaS providers and support you in developing scalable and market-oriented solutions. Our expertise includes both technical innovations and market-oriented strategies.
Insurance & Financial Services
Our deep understanding of the insurance industry enables us to provide tailored solutions that both optimize risk management and exceed customer expectations. We help you stand out from the competition with innovative insurance products and efficient services.
Experience what's possible tomorrow.
Discover solutions that really work. Together we will open up perspectives that seemed unimaginable yesterday and transform them into your business success of morgen. Whether it's a current challenge, the development of growth opportunities or the discovery of optimization potential - we are your companion.
New articles in the MORGEN Blog
23.09.2024
Light meets intelligence: How AI is transforming the lighting industry
10.09.2024
Lighting manufacturers stand out from the market with the right pricing strategy
01.04.2024
Three paths to digitalization: Which one suits your SME?
26.02.2024
Digital strategy vs. digitalization strategy: A guide with practical examples
Digitization for manufacturing SMEs
You are....
Medium-sized company with own production
and offer highly specialized products and services
and fight with....
the implementation of digitization away from the production lines
increasing price pressure and margin erosion
the dependence on multi-level distribution (B2B)
We love SMEs!
20
Years
strategic consulting
strategic consulting
150+
Projects
with the SME sector
with the SME sector
19
Consultants:
in the group of companies
in the group of companies
Over two decades of strategic consulting and more than 150 successfully implemented projects in the SME sector illustrate the comprehensive expertise of our group of companies. The synergy of strategy development and lean implementation by our affiliated agency enables our 19 experienced consultants to sustainably strengthen your company and align it for the future.
Workshops from MORGEN
Shake up established structures and bring new ways of thinking into your organization. With our workshops, you take the first step towards sustainable change and secure a head start for yourself MORGEN.
Create value and inspire customers with the MORGEN Criteria for modern business models
Our business models are aimed at delighting customers and increasing value. In accordance with the MORGEN Criteria - sustainability, digitalization, customer centricity and value orientation - we balance these elements to ensure long-term success. Despite occasional conflicts of interest, we work out the optimal combination that will lead your company successfully into the future.
Digital business models enable simple and cost-effective scaling, accelerate market entry and tap into global target groups.
Value-based business models increase the willingness to pay and enable higher prices, which leads to long-term customer relationships through targeted added value.
Customer-centric business models increase customer satisfaction and encourage repeat purchases by encouraging companies to rethink internal processes and solve real customer problems.
Sustainable business models offer resilience and ensure long-term success and competitiveness in our dynamic economic environment.
Do you know what your business model is?
Business models are indispensable as they define the way in which a company creates value and earns money. However, they must be constantly developed further.