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We are often asked where change should begin. I always say: "Change is only possible through people" - and accordingly, we should start where there are few dependencies and interfaces and where people have a desire for change. This is the ideal starting point. Thinking further, we should also ask ourselves who we need to involve and how we can bundle these stakeholders with the "drivers". The result can be a highly efficient task force.

With my topic, the business model, it is almost easier in most cases. In small and medium-sized companies, the management is almost always exclusively responsible for this. The topic is therefore suitable as a starting point despite its great complexity, as the management can independently set the direction. As the rollout progresses, the complexity, dependency and the number of people who need to be involved increases further.
Inmany cases, it makes sense to form a task force in order to distribute this topic more broadly.

In our vision, such a task force remains in place in order to use the knowledge learned and gathered as in-house consulting and to continuously develop the company further. The process of business model development should also be made reproducible and distributed by the in-house consulting team in order to bring ideas and suggestions from within the company to the management.

Follow-up questions

Can we create a "change team"? Does the change require a role or a different type of hierarchy? What/which processes are low hanging fruits and quick wins? What mix of "young and old" enables us to combine knowledge and a breath of fresh air?

What place does your company have in the world of TOMORROW?

What place does your company have in the world of TOMORROW?
How do you inspire the customers of TOMORROW?
What place does your company have in the world of TOMORROW?
How do you conquer the digital markets of TOMORROW?
How does your company still create value TOMORROW?
How do you transform your business model for TOMORROW?

MORGEN helps managing directors with the right questions to transform their companies.

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We ask the right questions

Our workshop card set includes a selection of around 50 cards with impulse questions on the topics of sustainability, digitalization, values and customer centricity, which you can use to work on new business models. You can find more impulse questions in our digitalization tool MORGEN People.

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