Request card set free of charge

Our workshop card set includes a selection of around 50 cards with impulse questions on the topics of sustainability, digitalization, values and customer centricity, which you can use to work on new business models. You can find more impulse questions in our Digitization tool MORGEN people.

Selected questions from the card set

In the MORGEN impulse, we work on a question every week on the topics of business model, sustainability, pricing, value or customer focus. Some of the impulses are also included in our card set.

MORGEN develops business models for SMEs

Experience what's possible tomorrow. In a world full of change, we support SMEs in recognizing and exploiting the hidden opportunities in current challenges. We tap into sources of income that seem unimaginable today - and turn them into your future business success.

What we do

Create value and inspire customers with the MORGEN Criteria for modern business models

Our business models are aimed at delighting customers and increasing value. In accordance with the MORGEN Criteria - sustainability, digitalization, customer centricity and value orientation - we balance these elements to ensure long-term success. Despite occasional conflicts of interest, we work out the optimal combination that will lead your company successfully into the future.

Digital business models enable simple and cost-effective scaling, accelerate market entry and tap into global target groups.
Value-based business models increase the willingness to pay and enable higher prices, which leads to long-term customer relationships through targeted added value.
Customer-centric business models increase customer satisfaction and encourage repeat purchases by encouraging companies to rethink internal processes and solve real customer problems.
Sustainable business models offer resilience and ensure long-term success and competitiveness in our dynamic economic environment.

SMEs need quick, concrete and reliable results. We do exactly that - without getting lost in details or unnecessarily inflating the topic.

Daniel Kestler
Daniel Kestler
Partner

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