• Wednesday evening arrival
  • Thursday evening
    • Kick-Off
    • Team building
    • Evening event
  • Friday evening
    • Digital workshop


  • Wednesday evening arrival
  • Thursday evening
    • Workshop customer-centered
    • Evening event
  • Friday evening
    • Workshop Sustainable


  • Wednesday evening arrival
  • Thursday evening
    • Pitch
    • optional short hike
    • Beer garden
  • Friday
    • Pitch Pt. 2

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WithMORGEN10 workshops and 12 months to a new business model

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  • Wednesday evening arrival
  • Thursday evening
    • Value-based workshop
    • Evening event
  • Friday evening
    • Pricing workshop


  • Wednesday evening arrival
  • Thursday evening
    • Workshop market launch
    • Evening event
  • Friday evening
    • Innovation workshop


  • Wednesday evening arrival
  • Thursday evening
    • Workshop conclusion
    • Evening event
  • Friday evening
    • Workshop conclusion pt.2
    • Coworking

All-round carefree

Class formation
Before the academy workshops begin, the classes are formed from managing directors. A neutral space is created through individual coordination, as no class contains direct competitors. We also take care of the scheduling.
Workshop days
The workshops are divided into five to six two-day events. The events take place during the week at a neutral location away from day-to-day business. People usually arrive the day before the event so that they can get together for dinner.
The workshops take place in a creative environment and usually change location from event to event. We take care of the hotel and catering. Away from the workshops, there is a varied program to enable direct exchange.
Knowledge assurance
Transcripts are not necessary, the school days are long gone. All workshop content is transferred to our digitalization tool. The class can find itself there and can also exchange ideas and develop further outside of the events.


Our value proposition

The MORGEN Academy is 100% risk-free!

Together we will develop a viable business model for your company in 6 intensive academy sessions. We are convinced that the added value created far exceeds your investment in our service. If your investment is not amortized by the new business model within one year, we will refund the entire participation fee for the academy.

Booking request MORGEN Academy

Why MORGEN and not a classic management consultancy?

The academy takes place at a location outside your company and away from your day-to-day business. We offer you a hideaway to devote the necessary time and attention to the topic of your business model and are convinced that the change of scenery and the resulting focus alone will help to produce results. Combined with the input from consultants and other managing directors, even outside of the sessions, really great things can emerge. New business models that will carry your company for years or even decades to come.

The most common job of consultants in companies is to prepare/set PowerPoint slides or to act as external project managers. It is questionable whether these actions help companies to make sustainable progress.

In the Academy, we develop real solutions based on impulse questions and open discussion. No one will chew you over with (PowerPoint) presentations as if you were at evening school. Our consulting projects also contain real content that will help you to reproduce the consulting process in future without external advice.

We rely on a peer-to-peer consulting approach. In the Academy, the managing directors always advise each other. This means that you always have access to numerous consultants in your working group with similar or the same challenges and problems. This gives you direct feedback from experienced entrepreneurs instead of endless loops with junior and senior consultants.

We do not calculate in consultant days but sell a concrete and measurable service, just like you. This means not only cost certainty through a fixed price, but also a real guarantee of added value. In extreme cases, for us this also means no results - no money.

This motivates us as consultants to work in a goal-oriented manner instead of extending projects or simply delaying them in order to be able to bill more consultant days. There is also no surprise on the invoice at the end of the quarter because your colleague made a brief phone call to a consultant at the "Manager" level.

In SMEs, the managing directors usually pull all the strings. We believe in the top-down management approach, especially in owner-managed SMEs. And we don't want to change that. We do not place consultants in your company as expensive project staff, nor do we want to involve all employees. You steer, you lead and we help you with the right impulses.

As consultants, we primarily advise you as an entrepreneur and not your company. We don't want to take anything away from you, everything remains in your hands. We provide you with impulses, sparring and focus time for productive work on your business model. We do not go through your company and restructure your specialist departments or otherwise create a stir and unrest. Unless you want us to. Nor do we replace you and your job. It is your job as an entrepreneur: to secure the future and you will do so. You bring your personally developed business models, ideas and/or solutions into your company and thus create the necessary acceptance for their implementation among your employees.

At the end of the consultation is the Power Point? Many traditional consulting projects end with a final presentation. From this point on, consultants are only available for extensions and follow-up projects. In most cases, however, this is where the real work begins.

Using the digitalization tool MORGEN People, we stay in contact and both we and the entrepreneur network continue to provide you with valuable input and support you during implementation. At the end of each project, there is a clear and feasible roadmap and schedule for all further steps. Our clear goal is to provide you with the fishing rod and not just a fish to sell later. If we are involved in a follow-up project, it is because you want our input and not because you absolutely need it.

All our products, whether software, consulting models or even classic projects, have an easily understandable and transparent pricing structure. There are no consultant days, no hidden costs and surcharges or other flexible pricing structures that are difficult to understand. Our products are fixed-price offers and guarantee a measurable result.

This motivates us as consultants to work in a goal-oriented manner instead of extending projects or simply dragging them out in order to be able to bill more consultant days. There will also be no surprises on the invoice at the end of the quarter because your colleague made a quick call to a consultant at the "Manager" level.

Many consultancies work according to rigid processes that they apply equally to all their clients. Even if the consultancy and client do not match in terms of size, solutions are still proposed that are not tailored to the company. What works for corporations usually does not work for SMEs. In addition, the culture and management of an owner-managed company are very different from those of a global corporation. We target SMEs in the umbrella space with suitable consulting models.

Many consulting projects are completed successfully, but problems arise during the implementation of the solution that cause the project to fail. It is therefore important to develop a suitable solution that fits your company, customers and employees.

As part of the academy, we not only consider all aspects of feasibility and acceptance by employees, but also carry out market tests at an early stage. As a result of the academy, we guarantee you a viable business model that amortizes the academy participation costs within one year. If this is not the case, we will refund you the entire amount. This creates commitment and motivates us to work in your interests.


  • Jonas Reuter
    Jonas Reuter
    Managing Director, Partner
  • Daniel Kestler
    Daniel Kestler
  • Jonas Lindner
    Jonas Lindner
  • Tanja Schwarz


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