Digital consulting for luminaire manufacturers
Luminaire manufacturers face special challenges in the dynamic lighting market. Interchangeable products, price-sensitive customers and multi-level sales channels make positioning difficult. We help you to clearly position your product portfolio, enrich it digitally and create unique customer experiences.
Luminaire customers of our group of companies
Between tradition and innovation
The lighting industry combines craftsmanship with technical progress. Rising material costs, price wars and the influence of lighting designers, architects and wholesalers on purchasing decisions are eroding margins. Traditional sales channels prevent direct customer contact. In addition, the large number of product variants without central data management leads to inconsistencies that make it difficult to use and maintain product information.
Challenges for luminaire manufacturers
Margin pressure and price wars: A lack of differentiation and interchangeable products are eroding profit margins.
Brand identity at risk: Product copies undermine the individual brand profile.
Sales hurdles: Multi-level distribution channels and high dependence on wholesalers make direct contact with end customers difficult.
Influence of external decision-makers: Lighting planners and architects play a decisive role in purchasing decisions.
Insufficient use of customer data: Important company data remains unused. A lack of analysis prevents precise decision-making.
Complex product portfolio: Numerous variants without centralized data management lead to inconsistencies and make digital use more difficult.
Lack of independent sales tools: Without interactive tools, direct consulting and offer preparation remains dependent on external stakeholders.
Performance
Pricing
In-house
Enforce higher prices & secure margins with the right pricing strategy
Strengthen your market position and profitability without compromising existing sales channels. By optimizing product communication and implementing advanced, value-based pricing strategies, we increase the perceived added value of your products. In this way, we enable higher prices and help to secure margins. The aim is to effectively and directly counteract the pressure on margins.
Target group
Managing directors, sales managers, marketing managers, product managers
Managing directors, sales managers, marketing managers, product managers
Services
Workshops for the development of innovative pricing models as well as market and competition analyses
Workshops for the development of innovative pricing models as well as market and competition analyses
Time investment
Pricing in one to two full-day workshops. The total time to go-to-market is 4-6 weeks
Pricing in one to two full-day workshops. The total time to go-to-market is 4-6 weeks
Performance
Product innovation
In-house
Differentiation with product innovation: securing a lead in a saturated market
Expand your portfolio without changing existing sales channels. Position your products clearly and enrich them digitally to create a compelling customer and product experience. Use new technology to expand your offering. This will set you apart from the competition through innovation and secure your market position in the long term.
Target group
Managing directors, digitalization officers, strategy and innovation managers
Managing directors, digitalization officers, strategy and innovation managers
Services
Product portfolio analysis, brand positioning workshops, development of data-based strategies and innovative product concepts
Product portfolio analysis, brand positioning workshops, development of data-based strategies and innovative product concepts
Time investment
Two to three full-day workshops for strategy & concept development.
Two to three full-day workshops for strategy & concept development.
With over 15 years of industry experience in the lighting market, I know that product data offers enormous potential - with a strong PIM system, we can turn this data into digital competitive advantages.
Daniel Kestler
Partner
Performance
Technology consulting
In-house
Artificial intelligence: strategic innovation for your business model
Transform your business model through the targeted use of AI. Our technology consulting helps you to identify strategic potential and drive forward product innovations. With AI, you can make data-based decisions and develop new service offerings that increase customer convenience and create sustainable competitive advantages. This will increase your turnover and secure your future in the dynamic lighting industry.
Target group
Managing directors, innovation managers,
business unit managers, product managers
Managing directors, innovation managers,
business unit managers, product managers
Services
Analysis of existing lighting systems and data, development and implementation of AI strategies, workshops on specific fields of application
Analysis of existing lighting systems and data, development and implementation of AI strategies, workshops on specific fields of application
Zeitinvest
AI potential analysis & strategy development in one to two full-day workshops.
AI potential analysis & strategy development in one to two full-day workshops.
Performance
Technology consulting
In-house
PIM systems: centralized control of complex product portfolios
A complex product portfolio requires structured data management. If a central PIM system is missing, inconsistencies lead to problems in the digital use of your product information. We advise you on the selection and integration of PIM systems and the connection to ERP, CMS, DAM and CRM. This allows you to increase your data quality, automate processes and present your products consistently on all channels.
Target group
IT managers, product managers, digitalization officers
IT managers, product managers, digitalization officers
Services
Consulting on data modeling, system integration, setting up automated workflows
Consulting on data modeling, system integration, setting up automated workflows
Time investment
Project start with two full-day workshops, rollout in 8-10 weeks
Project start with two full-day workshops, rollout in 8-10 weeks
Performance
Technology consulting
In-house
Interactive configurators: independent advice and digital sales
Interactive product configurators enable you to provide consulting services and offers outside of traditional sales channels. You can record important market data and integrate lighting planners into your own ecosystem. This allows you to optimize digital lighting planning and strengthen your sales. We support you in the development and implementation of online configurators that sustainably support your sales process.
Target group
Sales managers, IT, marketing, lighting designers
Sales managers, IT, marketing, lighting designers
Services
Development of interactive configurators, integration into existing systems, lead generation and digital sales strategies
Development of interactive configurators, integration into existing systems, lead generation and digital sales strategies
Time investment
Start with an intensive requirements workshop, implementation in 3-6 months
Start with an intensive requirements workshop, implementation in 3-6 months
References from the lighting industry
Medium-sized companies that trust us.
150+
Projects
19
Experts
20+
Years of experience