Jonas Reuter
Managing Director, Partner
Consulting for municipal utilities & energy suppliers
Between supply mandate, municipal influence and growing competition: municipal utilities must transform themselves digitally, become more efficient and meet new digital customer needs. We help them to successfully master this change.
Between responsibility and competition
Municipal utilities ensure the regional supply of energy, water, internet and mobility - often under difficult economic conditions. While private energy providers advertise with digital services and aggressive pricing models, municipal utilities are often the plaything of local politics with high demands on security of supply.
Challenges facing municipal utilities
Infrastructure mandate limits economic scope
High level of competition in the open energy market
Political influence on strategic decisions
Regulatory changes require reactive action
Ageing customer structure jeopardizes future stability
Skills shortage and attractiveness as an employer
Innovation backlog due to outdated processes and systems
Performance
Product development
In-house
Overcoming the price war: Convincing FTTH tariffs for municipal utilities
Municipal utilities are under strong price pressure from supra-regional providers in the FTTH market. Standardized and technology-oriented offers lead to interchangeability and price focus among customers. With target group-specific tariffs, municipal utilities can differentiate themselves, justify higher prices and strengthen their market position.
Target group
Municipal utilities, FTTX network operators, managing directors, marketing & communication,Head of Sales,Product management
Municipal utilities, FTTX network operators, managing directors, marketing & communication,Head of Sales,Product management
Services
Workshops for target group analysis & differentiation,Development of product, customer experience & communication strategy
Workshops for target group analysis & differentiation,Development of product, customer experience & communication strategy
Zeitinvest
Product development in two to three full-day workshops. The total time to go-to-market is 4-6 weeks
Product development in two to three full-day workshops. The total time to go-to-market is 4-6 weeks
Medium-sized companies that trust us.
150+
Projects
19
Experts
20+
Years of experience