As a managing director, how well are you mastering the challenges of digitalization and how are your customers benefiting from it? In a world where technological progress is unstoppable, it is essential to see digitalization in your company not just as a necessary adjustment, but as an opportunity for growth and customer satisfaction. Discover what role digitalization plays in the future development of your company and how you can use it effectively for the benefit of your customers. We provide you with a 12-month roadmap for the next year to achieve a measurable improvement for your customers.

Change in the corporate landscape: a look back at digitalization projects in 2023

The year 2023 marked a turning point in the digital transformation of many companies. In this review, we look at how far companies have come on their digitalization journey and the challenges and successes they have experienced along the way.

Self-assessment for managing directors: Where do we stand?

It is crucial for managing directors to conduct an honest self-assessment of their company's digitalization progress. This involves not only looking at the technologies implemented, but also at the impact on business processes, employees and the corporate culture. Such a reflection helps to plan future strategies more precisely and to fully exploit existing potential.

In this section, we help managing directors evaluate their own position in the digital transformation with five targeted questions. These questions aim to develop an in-depth understanding of digitalization efforts to date while identifying areas for future improvement.

Comparing the digital landscape - before and after

A comparison of the digital landscape before and after 2023 reveals revealing developments. This includes looking at how digital initiatives have increased efficiency, improved customer experience and opened up new business opportunities. Such a before-and-after comparison makes it possible to capture the real value of digitalization efforts and provides valuable insights for future investment and innovation.

To clearly capture the changes in your company's digital landscape, we have compiled a list of five questions. These serve to assess progress from 2023 to today and provide concrete insight into the successes and challenges of your digitalization efforts.

Active digitization strategies: Securing the future of the company

In an increasingly digitalized world, it is essential for companies to develop proactive and future-oriented digitalization strategies. These strategies should not only respond to the current technological landscape, but also anticipate future trends and developments.

Best practices for active digitalization strategies

The first step towards an effective digitalization strategy is a comprehensive analysis of your own business processes and their potential for digital innovation. This involves focusing on both internal processes and customer interaction. It is particularly important to create an agile and flexible IT infrastructure that makes it possible to react quickly to market changes. In addition, companies should establish a strong internal digitalization culture that extends from the management to the employees.

Despite the efforts of many companies to digitize, these measures often do not result in a direct improvement for the customer. Many projects are limited to the digitalization of internal processes, such as accounting or travel expense accounting, without taking the customer experience into account. While such initiatives can increase internal efficiency, they miss the potential to create real added value for the customer and thus achieve leverage. A key challenge is to develop digitalization strategies that go beyond mere automation and have a real impact on improving the customer experience.

The second crucial aspect is the continuous training and involvement of employees. Training programs and workshops that are tailored to the specific needs of the company are suitable for this. The use of collaboration tools and the promotion of cross-departmental cooperation are also key. This allows ideas and solutions to be developed and implemented more efficiently, which ensures continuous innovation and improvement of the digitalization strategy.

Successful strategies in 2024

In 2024, advanced analytics and AI will play a key role in digital strategy. Companies should invest in intelligent systems that can analyze large amounts of data and draw valuable insights for business decisions. This enables a more precise customer approach and more efficient process design. Another focus is on the development of digital ecosystems that enable the seamless integration of services and products from different providers, thus creating new business models and revenue streams.

The second focus is on security and data protection. With the increase in digital technologies, the importance of cybersecurity is also growing. Companies need to invest in robust security systems to protect sensitive data and maintain customer trust. Equally important is the adaptability of digital strategies to changing legal frameworks and data protection regulations. Forward-looking planning and regular reviews of security protocols are therefore essential.

The 12-month roadmap: The road to successful digitization

If your company didn't do much in terms of digitalization last year and you want to use this year effectively, then our 12-month roadmap for digitalization along the customer journey could be just the thing for you. Think of it as a thought experiment to help you stay focused and on target. If you initiate two to three projects within this framework, you can make significant progress. This work will not only be worthwhile in the short term, but will also have a positive impact on other areas of your business in the long term.

The IT project - a guaranteed failure of digitization

A common mistake in digitalization is to focus on system maps and technical analyses that focus on IT. If digitalization in your company is viewed primarily as an IT project, this could be an indication that internal processes and perspectives are being placed above the needs of your customers. Such approaches often lead to a focus on small-scale, piecemeal solutions for which there may be neither sufficient budget nor real added value for the customer. Avoid falling into the trap of isolated solutions that do not offer consistent benefits.

The first steps: The timetable from January to June

  • January
    Analysis of the customer journey
    Evaluate your company's current customer journey, identify key touchpoints and understand the customer experience at these points.
  • February
    Strategy development for touchpoints
    Develop strategies to optimize the identified touchpoints to improve customer interaction and experience.
  • March
    Pilot projects for customer experience
    Start 1-2 pilot projects with a duration of 2-3 months that aim to rethink the customer experience. Choose projects that can be implemented quickly and offer direct added value for the customer (quick wins). These projects should not only improve the customer experience, but also promote employee enthusiasm and commitment to digital change.
  • April
    Communication and visualization of the change
    In April, start communicating internally about the progress and success of the pilot projects in order to make the changes in the company visible. This serves to underline the change process and raise awareness of the importance of digitalization. At the same time, the implementation of the pilot project will continue in order to achieve concrete results and improvements in the customer experience.
  • May
    Rollout of communication and customer evaluation
    In May, internal communication about the digital changes will be rolled out to involve the entire workforce. At the same time, the improvement of the customer experience will be actively evaluated with customers. The aim is to enable a data-driven evaluation of the success of the pilot projects and to learn from this. Use customer feedback and data to measure the effectiveness of the changes and adjust the strategy accordingly.
  • June
    Mid-term review and iteration
    In June, a comprehensive review of the digitalization progress made to date will take place. This will evaluate the extent to which the measures and pilot projects implemented to date have achieved the desired results. Based on this analysis, necessary adjustments and iterations should be made in order to further optimize the digitalization strategy and maximize success for the second half of the year.
  • July
    Strategy adjustment
    In July, you should use the findings from the first half of the year to refine and adapt your company's general digitalization strategy. This step involves integrating the digitalization goals into the company's overall strategy. Place a particular focus on how new processes can be designed with a stronger customer focus from the outset. This will help to ensure that digitalization efforts are not only efficient internally, but also customer-oriented externally.
  • August
    Customer feedback and market orientation
    Use August, a traditionally quieter time due to the vacation period, to strategically focus outwards. Talk to your customers and the sales team to understand what actually creates value and what your customers want and need. Also use your own experiences as a customer in other industries to gather ideas and inspiration. This month should be used to gain fresh perspectives and make the direction of your digitalization process even more customer-centric.
  • September
    Evaluation of new digital offerings
    In September, focus on evaluating how new digital offers and services could improve the relationship with your customers. Don't just examine new communication channels, but above all which of your customers' needs you can also fulfill digitally. This step requires a deep analysis of customer needs and how digital solutions can help you address them more effectively.
  • October
    Market tests and team structuring
    In October, start testing the new services on the market. Ask your customers for feedback, develop prototypes and seek exchange with agencies and consultancies. At the same time, you should establish a process that makes this type of project development reproducible and set up a team responsible for it. This month is crucial for the practical implementation of your digital innovations.
  • November
    Reflection and KPI development
    Use November to reflect on the year and consider what further KPIs are needed to make improvements measurable for your customers. Start planning for next year and re-evaluate the touchpoints from January and February. Check to what extent your assumptions were correct and how you can further develop your digitalization strategy based on these findings.
  • December
    Objectives for the coming year
    In December, a month in which traditionally less happens, you should set three goals for the coming year. Start with a quick win for the first quarter to achieve immediate success. Also set an easily achievable goal to maintain motivation and momentum. Also choose a challenging goal that you have been putting off. If you achieve two of these goals, you can call it a successful year.
  • Digital transformation as an opportunity: a rethink is necessary

    Digital transformation is more than just a technological advance - it is a key factor for competitiveness and innovation in companies. By 2024, digitalization will have evolved from an option to a necessity that permeates all areas of a company. This requires a rethink that goes beyond traditional business models and initiates a reorientation towards the future.

    From the emergence of the internet to the establishment of cloud computing and AI - the historical development of digitalization shows a clear trend towards an increasingly networked and data-driven business world. Companies that recognized and adapted to this development early on have achieved significant advantages in terms of efficiency, customer service and innovation. It is clear that the successful use of digital technologies requires not only technical adaptations, but also a redesign of organizational structures and a culture of continuous development.

    Several key trends in digitalization are foreseeable for 2024. These include, in particular, advances in artificial intelligence, the further development of the Internet of Things (IoT) and the increasing importance of big data analysis. These developments enable unprecedented personalization of customer interactions and at the same time offer opportunities for completely new business models. For companies, this means that they not only have to deal with the implementation of new technologies, but also with the question of how they can use these technologies to create real competitive advantages and increase customer satisfaction.

    Digitalization opportunities for companies in 2024

    Digitalization offers companies unprecedented opportunities to assert themselves in a constantly changing business world. Innovative digital technologies are opening up new ways to expand and transform business models. At the same time, growth and innovation through these technologies are not only possible, but also necessary to remain competitive.

    New business models through digitalization

    Digitalization enables the development of new business models based on changing customer needs and market conditions. By using technologies such as big data, artificial intelligence and the Internet of Things, companies can offer customized solutions that go beyond traditional product and service offerings. These digital business models not only promote customer loyalty, but also open up new sources of revenue and market niches.

    The development of new business models through digital innovation goes far beyond the mere automation of existing processes. It opens up completely new dimensions in customer approach and market development. One example of this is our workshop - Opening up new markets through digital innovation. In this context, innovative approaches and strategies are conveyed that show how digital technologies can be used not only to optimize processes, but also to create unique customer solutions and open up new markets. A look at such workshops reveals the variety of opportunities that digitalization holds for future-oriented companies.

    Growth and innovation through digital technologies

    Digital technologies are the catalyst for growth and innovation in many industries. Companies that invest in advanced technologies can make their operations more efficient, reduce costs and improve the quality of their products and services. In addition, these technologies promote creative problem solving and support the development of disruptive innovations that revolutionize markets and open up new growth paths.

    Opening up new markets through digital innovation

    Digitize your business model successfully. In our workshop, you will receive the tools to promote growth, optimize processes and strengthen customer relationships. Make your company fit for the future and gain a competitive advantage.

    Details & Booking
    Target group
    Managing directors, digitalization officers, strategy and innovation managers, IT managers
    Previous experience
    Basic knowledge of (digital) processes and technologies in the company
    Time investment
    Two intensive days (9:00 to 17:00) plus arrival the evening before (from 15:00)

    Customer centricity in the digital age: a decisive factor

    In the digital age, customer centricity is crucial to a company's success. The focus is on how companies can strengthen the relationship with their customers and retain them in the long term.

    From interaction to loyalty: Focus on the customer

    Atthe heart of a successful digital strategy is the development of deep customer loyalty. This starts with understanding that every customer interaction is an opportunity to build trust and gain insight into customers' needs and wants. Companies that are able to use this information effectively can create customized experiences that not only satisfy customers, but delight them. The transition from a transaction-based to a relationship-based interaction is key here.

    The second step in this process is to continuously nurture these customer relationships. Through the use of feedback loops, personalized communication strategies and constant adaptation to changing customer needs, companies can build strong loyalty and long-term retention. This requires a combination of technological innovation and a deep understanding of the human element in customer contact.

    Improving the customer experience through digital tools

    Digital tools play a crucial role in improving the customer experience. Modern CRM systems, for example, enable companies to create detailed customer profiles and personalize every contact with the customer. This enables companies not only to react to customer wishes, but also to anticipate them.

    Digital analysis tools also offer deep insights into customer behavior. By evaluating data, companies can recognize patterns, understand preferences and adapt their offers accordingly. This leads to greater customer satisfaction, as customers feel understood and valued. Digital technologies such as AI and machine learning can help to effectively analyze this data and translate it into concrete action strategies.

    Digital leadership and corporate culture: a new management style

    The digital transformation requires a fundamental change in corporate management and culture. In a world that is constantly changing due to rapid technological developments, managers and companies need to break new ground. This requires not only technological adjustments, but also a rethink of the way in which leadership, collaboration and value are created.

    The change in leadership styles in times of digitalization

    Agile leadership: In the digital era, agile leadership is crucial. This includes quick decision-making, flexibility and the promotion of innovation. Managers should empower teams to act independently and develop creative solutions.

    Digital competence: Managers must be digitally competent in order to lead teams through the digital transformation. This requires not only technical knowledge, but also an understanding of digital trends and their impact on the business model.

    The change in leadership styles in times of digitalization

    Culture of continuous improvement: Digital transformation requires a culture that supports continuous learning and experimentation. Companies should create an environment in which mistakes are seen as learning opportunities.

    Digital integration: The integration of digital tools should go hand in hand with a cultural change. Employees should be involved in the selection and implementation of tools to ensure acceptance and effective use.

    Actively shaping the digital future: a conclusion

    Summary of the key aspects: What have we learned?

    In this article, we highlighted the importance of digitalization for modern companies, the need for agile leadership styles and the importance of a customer-centric approach. It became clear that success in the digital era depends on both technological innovation and an adaptive corporate culture.

    The appeal: Be innovative and act now!

    The digital transformation will not wait. Companies that act now, promote innovation and actively shape the digital journey will be successful in the future. It's time to implement the lessons learned and pave your way to a digitalized future.

    We ask the right questions

    Our workshop card set includes a selection of around 50 cards with impulse questions on the topics of sustainability, digitalization, values and customer centricity, which you can use to work on new business models. You can find more impulse questions in our digitalization tool MORGEN People.

    Request card set free of charge


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    About us:

    MORGEN is a specialized management consultancy that focuses on the development of new business models for medium-sized companies. In particular, it supports owner-managed companies in their future-proof transformation. Knowledge transfer is at the heart of its consulting activities, which is why the MORGEN Blog regularly publishes articles on key topics such as digitalization, transformation, customer centricity and sustainability.

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