Combating the skills shortage with modern business models
Jonas Reuter
The shortage of skilled workers is a major problem in many industries and canaffect competitiveness. The implementation of newBusiness models is one of many ways to counteract the shortage of skilled workers.
Sustainable business models help in the search for employees
There are many scientific studies that deal with Generation Z's expectations of a sustainable employer. The results indicate that this generation in particular prefers an employer that acts in an environmentally and socially responsible manner and offers a good working environment. This should also be anchored in the business model. Companies that implement sustainable business models can thus create an advantage on the employer market and therefore find and retain qualified personnel more easily.
Digital and scalable business models enable higher salaries
Digital and scalable business models generally require fewer staff. This allows companies to drive their growth without having to acquire new skilled workers. This can also help to ensure that more money is available for higher salaries to attract qualified staff. Over a period of several years, the work preferences of highly educated professionals were studied to determine the influence of salary on their choice of employer. The results show that while salary is an important factor here, other components such as career opportunities and working conditions are also important.
Digital business models enable more flexible working conditions
Digital business models are often not based on one-to-one customer interaction. As a result, they also enable modern working time models, such as the 4-day week, as staff do not have to be constantly available. Flexible working time models such as job sharing, part-time work and working from home have a positive impact on the satisfaction and well-being of skilled workers. Companies that offer these working time models can increase their attractiveness as an employer and boost the satisfaction and motivation of their employees.
Customer-centric business models also make employees happier
Customer-centric business models always revolve around the customer. These business models are designed to create the greatest value for the customer and therefore solve their problems and fulfill their needs. This leads to positive collaboration and can also improve the working atmosphere within the company and thus reduce staff turnover. Studies show that a positive working atmosphere increases employee satisfaction and retention.
Tip: Exchange promotes young talent
Apart from modern business models, here's another tip from us. Exchange ideas with other institutions and companies! Create partnerships and networks with other companies and organizations. For example, companies can enter into partnerships with schools and universities to identify and promote young talent at an early stage. Cooperation with other companies within the framework of projects can also help to facilitate access to qualified specialists.
Overall, there are many ways in which companies can counteract the skills shortage with new business models. In our opinion, these business models should focus on sustainability, digitalization and customer centricity in order to use the positive side effects to overcome the skills shortage
About us:
MORGEN is a specialized management consultancy that focuses on the development of new business models for medium-sized companies. In particular, it supports owner-managed companies in their future-proof transformation. Knowledge transfer is at the heart of its consulting activities, which is why the MORGEN Blog regularly publishes articles on key topics such as digitalization, transformation, customer centricity and sustainability.