MORGEN Glossary

Customer centricity

Customer centricity is a business approach that aims to put the customer at the center of all business decisions. It is a business philosophy in which all aspects of the company, from product development to customer service, are geared towards maximizing customer satisfaction. Customer centricity is based on understanding and meeting the needs and expectations of the customer. It promotes customer loyalty and strengthens the company's competitiveness. Ultimately, customer centricity aims to create a lasting and profitable relationship between the company and its customers.

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