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Customer-centric
Digital
KPI

Average Order Value

The average amount a customer spends on a single purchase.

Praxisbeispiel

An e-commerce company measures AOV to evaluate the effectiveness of its up-selling and cross-selling strategies.

Synonyme/­Abkürzungen

AOV

MORGEN Glossar

Das MORGEN Glossar ist Ihr ultimativer Leitfaden für Begriffe, Methoden und KPIs, die für Geschäftsmodelle und Digitalisierung wesentlich sind. Von Kundenzentrierung bis hin zu spezifischen Messgrößen - wir haben alles abgedeckt, um Sie auf Ihrem Weg durch die digitale Transformation zu unterstützen. Nutzen Sie dieses Glossar, um Ihr Verständnis zu vertiefen und Ihre Geschäftsstrategie effektiv zu gestalten.

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How do you transform your business model for TOMORROW?

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MORGEN develops business models for SMEs

Experience what's possible tomorrow. In a world full of change, we support SMEs in recognizing and exploiting the hidden opportunities in current challenges. We tap into sources of income that seem unimaginable today - and turn them into your future business success.

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