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Customer-centric
Digital
KPI

Customer Acquisition Cost

The costs incurred by a company to acquire a new customer.

Praxisbeispiel

A company calculates its CAC by dividing the total sales and marketing expenditure by the number of customers acquired.

Synonyme/­Abkürzungen

CAC

MORGEN Glossar

Das MORGEN Glossar ist Ihr ultimativer Leitfaden für Begriffe, Methoden und KPIs, die für Geschäftsmodelle und Digitalisierung wesentlich sind. Von Kundenzentrierung bis hin zu spezifischen Messgrößen - wir haben alles abgedeckt, um Sie auf Ihrem Weg durch die digitale Transformation zu unterstützen. Nutzen Sie dieses Glossar, um Ihr Verständnis zu vertiefen und Ihre Geschäftsstrategie effektiv zu gestalten.

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