Customer Journey
Representation of a customer's journey through various points of contact with a company.
Praxisbeispiel
A company creates a map of the customer journey to better understand the different stages of a customer's interaction with its product or service.
Synonyme/Abkürzungen
User Journey
MORGEN Glossar
Das MORGEN Glossar ist Ihr ultimativer Leitfaden für Begriffe, Methoden und KPIs, die für Geschäftsmodelle und Digitalisierung wesentlich sind. Von Kundenzentrierung bis hin zu spezifischen Messgrößen - wir haben alles abgedeckt, um Sie auf Ihrem Weg durch die digitale Transformation zu unterstützen. Nutzen Sie dieses Glossar, um Ihr Verständnis zu vertiefen und Ihre Geschäftsstrategie effektiv zu gestalten.
Weitere Begriffe aus der Kategorie Customer-centric
- Conversion
- Cross-selling
- Customer Engagement
- Customer Experience
- Customer Experience Management
- Customer Journey
- Customer Lifecycle
- Customer Lifecycle Management
- Customer Relationship Management
- Customer centricity
- Customer loyalty
- Customer satisfaction
- Multichannel marketing
- Omnichannel
- Omnichannel marketing
- Persona
- Retention rate
- Touchpoint
- Touchpoints
- Up-selling
- User Experience
- User experience
- Voice of the Customer
What place does your company have in the world of TOMORROW?
What place does your company have in the world of TOMORROW?
How do you inspire the customers of TOMORROW?
What place does your company have in the world of TOMORROW?
How do you conquer the digital markets of TOMORROW?
How does your company still create value TOMORROW?
How do you transform your business model for TOMORROW?