Bildmarke Gradient
Customer-centric
Methode

Customer Journey Map

A visual representation of all of a customer's experiences and interactions with a brand over time and across different channels.

Praxisbeispiel

A company creates a customer journey map to understand and improve the various touchpoints and experiences a customer has with the brand.

Synonyme/­Abkürzungen

Customer Journey Mapping, Customer Journey Maps

MORGEN Glossar

Das MORGEN Glossar ist Ihr ultimativer Leitfaden für Begriffe, Methoden und KPIs, die für Geschäftsmodelle und Digitalisierung wesentlich sind. Von Kundenzentrierung bis hin zu spezifischen Messgrößen - wir haben alles abgedeckt, um Sie auf Ihrem Weg durch die digitale Transformation zu unterstützen. Nutzen Sie dieses Glossar, um Ihr Verständnis zu vertiefen und Ihre Geschäftsstrategie effektiv zu gestalten.

Weitere Methoden aus der Kategorie Customer-centric

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MORGEN develops business models for SMEs

Experience what's possible tomorrow. In a world full of change, we support SMEs in recognizing and exploiting the hidden opportunities in current challenges. We tap into sources of income that seem unimaginable today - and turn them into your future business success.

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