Customer segmentation
The process of dividing the customer base into groups of individuals who have similar characteristics and behaviors.
Praxisbeispiel
A marketing team uses customer segmentation to develop targeted marketing campaigns.
MORGEN Glossar
Das MORGEN Glossar ist Ihr ultimativer Leitfaden für Begriffe, Methoden und KPIs, die für Geschäftsmodelle und Digitalisierung wesentlich sind. Von Kundenzentrierung bis hin zu spezifischen Messgrößen - wir haben alles abgedeckt, um Sie auf Ihrem Weg durch die digitale Transformation zu unterstützen. Nutzen Sie dieses Glossar, um Ihr Verständnis zu vertiefen und Ihre Geschäftsstrategie effektiv zu gestalten.
Weitere Methoden aus der Kategorie Digital
- A/B testing
- Agile development
- Balanced scorecard
- Benchmarking
- Blue Ocean Strategy
- Business Model Canvas
- Business Process Reengineering
- Continuous Integration/Continuous Deployment (CI/CD)
- Customer Analytics
- Customer Development
- Customer segmentation
- Data-Driven Decision Making
- Design Thinking
- DevOps
- Five forces model according to Porter
- Growth Hacking
- Heatmap analysis
- Jobs to be Done
- Kaizen
- Kanban
- Lean Startup
- Minimum Viable Product
- Objectives and Key Results
- PESTEL analysis
- Personalization
- Predictive analytics
- Rapid prototyping
- SWOT analysis
- Scrum
- Six Sigma
- Social Listening
- Total Quality Management
- Usability testing
- Value Proposition Canvas
What place does your company have in the world of TOMORROW?
What place does your company have in the world of TOMORROW?
How do you inspire the customers of TOMORROW?
What place does your company have in the world of TOMORROW?
How do you conquer the digital markets of TOMORROW?
How does your company still create value TOMORROW?
How do you transform your business model for TOMORROW?