Tapping into new business areas


Open up new business areas with our workshop. Discover how to identify existing resources, uncover untapped potential and develop effective business models. Use these insights to future-proof your company and promote sustainable growth.

Target group
Managing directors, executives, strategy and innovation managers, team leaders.
Previous experience
none required
Time investment
One-week intensive transformation sprint

This is what you take with you:

Innovative business models and their potential
You will gain an understanding of innovative business models and their possibilities. You will be able to analyze existing business models, services and competencies in detail and thoroughly examine existing knowledge and the current business strategy.
Business model improvement and development
You will receive concrete and detailed approaches for new business models and improvements. A potential analysis for new business models is derived from the findings.
Identification of business areas and opportunities
You will learn tools to identify new business areas and opportunities and skills to utilize existing resources for business model expansion.
Assessment of risks and opportunities
You will learn techniques for effectively assessing the risks and opportunities of new business models and gain knowledge of financing and budgeting options for the development of new business models.
Team and customer integration
You will learn strategies for preparing and involving your team in the business model expansion and methods for actively integrating your customers into this process.
Partner integration and performance measurement
You will learn approaches for effectively integrating partners and suppliers into your business model expansion and techniques for measuring the success of your business model expansion.
Action plan and case studies
You will receive an individual action plan for the implementation of your business model expansion and practical examples of successful business model expansions and their effects.
Long-term optimization and in-house consulting
You will learn strategies for the long-term optimization and improvement of your extended business model and the development of an in-house consulting team.

SMEs need quick, concrete and reliable results. We do exactly that - without getting lost in details or unnecessarily inflating the topic.

Daniel Kestler
Daniel Kestler
Partner

To be experienced in a sprint

New business areas: Open up new opportunities and markets for your company.
Strategic analysis: Use systematic procedures to identify your company's resources and capabilities.
Risk assessment: Learn how to assess the risks and opportunities of new business models
Financial planning: Learn to create and manage budgets for the development of new business models
Team rollout: Learn how to prepare your team for the expansion of your business model
Customer involvement: Discover how you can integrate your customers into the expansion of your business model.
Teamwork: Work in groups and learn from the experiences and perspectives of others.
Supplier partnership: Learn to involve your partners and suppliers in your business model expansion
Measuring success: Understand how to measure and evaluate the success of your business model expansion beyond sales
Focus time: Use the time in the workshop to concentrate fully on customer centricity, away from the day-to-day business.
Reusable templates: Receive templates and tools that you can also use in your company after the workshop.
Access to MORGEN people: After completing the workshop, you will receive access to our web-based digitization and coworking platform

Real added value

Business segment development
Developing new business areas and opportunities opens the door to new markets and customers. It expands your service portfolio and promotes the diversification and growth capacity of your company.
Efficient allocation of resources
The optimal use of your existing resources and skills leads to significant cost savings and increases in productivity. With efficient resource management, you can deploy your capacities in a targeted manner where they generate the greatest added value.
Security in decisions
With well-founded assessments of the risks and opportunities of new business models, we enable you to make informed and confident decisions. This allows you to minimize potential risks and take advantage of the opportunities arising from the expansion of your business model.
Cost and budget security
With sound financial planning and budgeting, we give you security for the development of new business models. This allows you to manage your investments effectively and avoid unexpected costs.
Motivated employees
Through targeted training and coaching, we prepare your team optimally for the expansion of your business model. This not only boosts your employees' motivation and commitment, but also their skills and competencies.
Stronger customer loyalty
By actively involving your customers in the expansion of your business model, you promote greater loyalty and increase customer satisfaction. This not only leads to long-term customer relationships, but also to increased customer loyalty.
Optimized supply chains
Actively integrating your partners and suppliers into the expansion of your business model strengthens your business relationships and improves the efficiency of your supply chain. This leads to better collaboration and cost savings through more efficient processes.
Measurable success
By recording and evaluating your success beyond purely monetary key figures, we promote the continuous improvement of your business model. This enables you to comprehensively record the progress of your company and initiate appropriate optimization measures.

More info

We offer the option of arranging a consultation before the workshop. In this meeting, we clarify your specific questions and needs and define the goals of the sprint together.

Book a preliminary talk

Our approach is based on impulse questions and group work and avoids frontal presentations. We use various methods to effectively reach the goal, with a focus on exchange and interaction between the participants.

Our sprint aims to overcome uncertainties in identifying new business areas and using existing resources to expand the business model. We also enable you to assess the risks and opportunities of new business models and develop an understanding of the financing and budgeting of business model development.

To ensure maximum efficiency and access to all necessary resources, the workshop always takes place in your company. We design this intensive sprint process so that we can integrate seamlessly into your existing working environment to optimize the effectiveness of our collaboration and save valuable time.

In addition to managing directors, other stakeholders such as strategy and innovation managers or project managers can also take part in the workshop to ensure a comprehensive perspective on the business model expansion.

At the end of the workshop, you will not remain alone. Our joint commitment goes beyond the end of the event. With your tailor-made action plan in hand, you will begin to implement the strategies developed to open up new business areas. During this process, we will continue to advise you and support you with any adjustments and optimizations via our digitalization tool MORGEN Menschen. We also evaluate the successes achieved together and learn from the insights gained. This triggers an ongoing improvement process that has the potential to sustainably strengthen and further develop your business model.

MORGEN is a specialized management consultancy for business model development. It helps managing directors with the right questions to transform their companies. In peer groups, managing directors work together to develop sustainable, digital, customer-centric and value-based business models for their company

The trainers

With the MORGEN Consulting, we bring our concentrated experience to SMEs. Our expertise ranges from digital transformation to sustainable, customer-centric and value-based business models. Together, we have successfully advised numerous companies over the past six years, while Jonas Lindner and Daniel Kestler have been driving change in SMEs for over 19 years.

  • Jonas Reuter
    Jonas Reuter
    Managing Director, Partner
  • Daniel Kestler
    Daniel Kestler
    Partner
  • Jonas Lindner
    Jonas Lindner
    Partner

We deal with these problems in the workshop

Business model extension

The uncertainty of identifying new business areas can occur in any company, regardless of industry and size. There are countless opportunities to expand or reposition yourself on the market, which can quickly lead to confusion. The fundamental challenge is to find a combination of market conditions, your own capabilities and the interests of your target group that enables sustainable growth. With MORGEN we help you to cut through this complexity. Through a targeted analysis of trends, competitors and your own capabilities, we can identify new business areas that suit your company.

By identifying new business areas, you not only create added value for your customers, but also further develop your business model. By expanding your offering, you secure the future of your company and increase your competitiveness. A new business area can also help to strengthen your brand and increase your visibility on the market.

Your company has great potential for new business areas and opportunities, and at MORGEN we have developed a unique approach to identify and exploit these. We offer an approach that is based on the St. Gallen strategy development and comprises around 900 impulse questions. Instead of looking at the business model as a whole, we break it down into many small isolated building blocks. Through this method, we can gain deep insights into your business practices and identify recurring patterns of successful business models that lead to the development of new business models.

We look at your business practices, identify areas for improvement or change and use our knowledge and expertise to make strategic recommendations for business expansion. To measure the progress and success of the newly identified business areas, we use key performance indicators (KPIs) that are tailored to the specific characteristics and objectives of each business area.

free initial consultation

The question of how existing resources and skills can be optimally used to expand the business model is a challenge that many companies are familiar with. There is often dormant potential in existing structures and skills that has not yet been fully exploited. This is where MORGEN starts. We help you to identify this potential and transform it into concrete strategies for business expansion.

The efficient use of existing resources enables you to further develop your business model while minimizing the costs of innovation. In addition, the expansion of the business model strengthens your positioning on the market and opens up new customer groups. The benefits of this change can be seen in increased efficiency, reduced dependence on individual business areas and a stronger competitive position.

In order to identify the potential of your existing resources and capabilities, we rely on MORGEN we use techniques such as the resource-based view (RBV) and the capabilities matrix. With the RBV analysis, we identify your core resources and analyze how they can be used to expand the business model. With the capabilities matrix, we evaluate your core competencies and identify areas where they can contribute to business development.

Our approach includes a thorough analysis of your existing resources and capabilities, the identification of potentials and the development of strategies for business model expansion. This process is results-oriented and based on your specific needs and goals. We would be happy to tell you more about our approach and the associated benefits in a no-obligation introductory meeting.

Arrange a meeting

Assessing the risks and opportunities of new business models can be a challenging task. It is important to consider both the financial aspects, such as investments and expected returns, as well as the strategic impact on the existing business model. With MORGEN we offer you a sound assessment based on solid data and our extensive experience in business model development.

With a sound assessment of the risks and opportunities of new business models, you help to make informed decisions and secure the future of your company. You minimize the risks associated with the introduction of new business models and increase the chances of a successful market launch. In addition to improving your competitive position, this strategic approach also promotes internal acceptance and motivation.

Our approach includes a thorough analysis of your company, the market and the planned business models. We evaluate the financial and strategic aspects and offer you clear recommendations for your next steps. We would be happy to discuss how we can support your company in evaluating new business models in a free introductory meeting.

Schedule appointment

Financing and budgeting new business models is often a challenge, especially for medium-sized companies. Not only do the financial resources have to be taken into account, but also the strategic impact on the existing business model. With MORGEN we support you in developing a sound financing and budgeting plan that is tailored to your specific needs and objectives.

By carefully planning the financing and budgeting of new business models, you secure your company's liquidity and minimize financial risk. In addition, a solid financial plan promotes the acceptance of new business models within your company and with external stakeholders. And finally, a sound financial concept contributes to the successful implementation of your business model expansion.

To support the financing and budgeting of new business models, we use MORGEN Tools such as financial planning models and scenario analyses. We use financial planning models to create detailed forecasts of the expected costs and income of the new business model. We use scenario analyses to evaluate various options and risks and provide you with a sound basis for decision-making.

To monitor the implementation and success of the new business models, we use financial KPIs such as return on investment (ROI), cash flow or break-even point. These KPIs provide us with a quantitative overview of the performance of the new business model and enable us to quickly identify any necessary adjustments. We would be happy to discuss how we can support your company in financing and budgeting new business models in a free introductory meeting.

Our approach begins with a thorough analysis of your financial situation and strategic goals. On this basis, we develop a customized financing and budgeting plan that enables the implementation of new business models. In a non-binding introductory meeting, we can discuss together how we can support you in financing and budgeting your business model expansion.

Book a trial session

When expanding a business model, the commitment and involvement of the entire team is crucial. Through our many years of experience at MORGEN we know that change management and training are key strategies to prepare your team for the new course. We help you develop customized training plans and create an open communication environment where concerns can be raised and ideas shared.

In addition, targeted team-building measures and workshops, for example as part of the MORGEN Academy, can strengthen team cohesion and promote relevant skills for business model expansion. It can also be helpful to identify change agents within the team who act as ambassadors for the business model expansion.

We use employee feedback and training KPIs to measure your team's progress and ensure that your employees are ready for the new challenges. Let's talk about how we can make your team fit for business model expansion together in a no-obligation introductory meeting.

Request an initial consultation

In order to involve your customers in the business model expansion, we rely on MORGEN focus on customer centricity and co-creation. We help you to establish channels for customer communication and systematically incorporate customer feedback into the business model expansion. For example, the concept of customer journey mapping can be used to understand your customers' interactions and experiences with your company and uncover potential for improvement.

We also use methods such as design thinking and user experience (UX) workshops to actively involve your customers in the process of business model expansion. This allows your customers to express their needs and wishes and you can ensure that your business model expansion is geared towards them.

To measure the success of involving your customers, we use KPIs such as the Customer Satisfaction Score (CSAT) and the Net Promoter Score (NPS). We can discuss how we can actively involve your customers in the business model expansion in a no-obligation introductory meeting.

Arrange a meeting

Involving partners and suppliers in business model expansion is a complex task that requires careful planning and communication. At MORGEN we rely on close cooperation and clear communication to master this challenge. We help you to establish open and transparent communication with your partners and suppliers and actively involve them in the process of business model expansion.

Methods such as partner workshops and regular status updates can help to keep your partners and suppliers informed and involved in the development and implementation of new business models. In addition, supplier and partner feedback systems can be used to gather valuable feedback and identify areas for improvement.

To measure the success of the collaboration with your partners and suppliers, we can use KPIs such as supplier evaluation or the Partner Satisfaction Score (PSAT). Let's talk about how we can improve collaboration with your partners and suppliers in a free introductory meeting.

Secure advice

Assessing the success of a business model expansion requires more than just looking at turnover. With MORGEN we take a holistic approach that considers various aspects such as customer satisfaction, employee engagement and process optimization. To this end, we use a range of KPIs, including the Customer Satisfaction Score (CSAT), the Employee Engagement Score (EES) and process efficiency indicators.

In addition, regular reviews and adjustments allow us to ensure that the business model extension is continuously improved and meets your strategic objectives. Factors such as sustainability or social impact also play a role in the assessment of the business model extension, which we can measure using specific metrics.

Let's talk about how we can measure and assess the success of your business model expansion together in a non-binding introductory meeting

Arrange an initial consultation

Registration and prices

The "Developing new business areas" sprint costs €9,500 (five full-day workshops within one week) and offers space for up to 10 participants from your company.

This price includes intensive training tailored to the specific needs and challenges of your company. You can easily register via our online form or by email. If you have any questions or require further information before booking, we are happy to offer you a preliminary discussion. Use this opportunity to discuss the workshop and its objectives and make sure it is tailored to your needs. Invest in the future of your company and register today!

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