Tapping into new business areas

The uncertainty of identifying new business areas can occur in any company, regardless of industry and size. There are countless opportunities to expand or reposition yourself on the market, which can quickly lead to confusion. The fundamental challenge is to find a combination of market conditions, your own capabilities and the interests of your target group that enables sustainable growth. With MORGEN we help you to cut through this complexity. Through a targeted analysis of trends, competitors and your own capabilities, we can identify new business areas that suit your company.

By identifying new business areas, you not only create added value for your customers, but also further develop your business model. By expanding your offering, you secure the future of your company and increase your competitiveness. A new business area can also help to strengthen your brand and increase your visibility on the market.

Your company has great potential for new business areas and opportunities, and at MORGEN we have developed a unique approach to identify and exploit these. We offer an approach that is based on the St. Gallen strategy development and comprises around 900 impulse questions. Instead of looking at the business model as a whole, we break it down into many small isolated building blocks. Through this method, we can gain deep insights into your business practices and identify recurring patterns of successful business models that lead to the development of new business models.

We look at your business practices, identify areas for improvement or change and use our knowledge and expertise to make strategic recommendations for business expansion. To measure the progress and success of the newly identified business areas, we use key performance indicators (KPIs) that are tailored to the specific characteristics and objectives of each business area.

The question of how existing resources and skills can be optimally used to expand the business model is a challenge that many companies are familiar with. There is often dormant potential in existing structures and skills that has not yet been fully exploited. This is where MORGEN starts. We help you to identify this potential and transform it into concrete strategies for business expansion.

The efficient use of existing resources enables you to further develop your business model while minimizing the costs of innovation. In addition, the expansion of the business model strengthens your positioning on the market and opens up new customer groups. The benefits of this change can be seen in increased efficiency, reduced dependence on individual business areas and a stronger competitive position.

In order to identify the potential of your existing resources and capabilities, we rely on MORGEN we use techniques such as the resource-based view (RBV) and the capabilities matrix. With the RBV analysis, we identify your core resources and analyze how they can be used to expand the business model. With the capabilities matrix, we evaluate your core competencies and identify areas where they can contribute to business development.

Our approach includes a thorough analysis of your existing resources and capabilities, the identification of potentials and the development of strategies for business model expansion. This process is results-oriented and based on your specific needs and goals. We would be happy to tell you more about our approach and the associated benefits in a no-obligation introductory meeting.

Assessing the risks and opportunities of new business models can be a challenging task. It is important to consider both the financial aspects, such as investments and expected returns, as well as the strategic impact on the existing business model. With MORGEN we offer you a sound assessment based on solid data and our extensive experience in business model development.

With a sound assessment of the risks and opportunities of new business models, you help to make informed decisions and secure the future of your company. You minimize the risks associated with the introduction of new business models and increase the chances of a successful market launch. In addition to improving your competitive position, this strategic approach also promotes internal acceptance and motivation.

Our approach includes a thorough analysis of your company, the market and the planned business models. We evaluate the financial and strategic aspects and offer you clear recommendations for your next steps. We would be happy to discuss how we can support your company in evaluating new business models in a free introductory meeting.

Financing and budgeting new business models is often a challenge, especially for medium-sized companies. Not only do the financial resources have to be taken into account, but also the strategic impact on the existing business model. With MORGEN we support you in developing a sound financing and budgeting plan that is tailored to your specific needs and objectives.

By carefully planning the financing and budgeting of new business models, you secure your company's liquidity and minimize financial risk. In addition, a solid financial plan promotes the acceptance of new business models within your company and with external stakeholders. And finally, a sound financial concept contributes to the successful implementation of your business model expansion.

To support the financing and budgeting of new business models, we use MORGEN Tools such as financial planning models and scenario analyses. We use financial planning models to create detailed forecasts of the expected costs and income of the new business model. We use scenario analyses to evaluate various options and risks and provide you with a sound basis for decision-making.

To monitor the implementation and success of the new business models, we use financial KPIs such as return on investment (ROI), cash flow or break-even point. These KPIs provide us with a quantitative overview of the performance of the new business model and enable us to quickly identify any necessary adjustments. We would be happy to discuss how we can support your company in financing and budgeting new business models in a free introductory meeting.

Our approach begins with a thorough analysis of your financial situation and strategic goals. On this basis, we develop a customized financing and budgeting plan that enables the implementation of new business models. In a non-binding introductory meeting, we can discuss together how we can support you in financing and budgeting your business model expansion.

When expanding a business model, the commitment and involvement of the entire team is crucial. Through our many years of experience at MORGEN we know that change management and training are key strategies to prepare your team for the new course. We help you develop customized training plans and create an open communication environment where concerns can be raised and ideas shared.

In addition, targeted team-building measures and workshops, for example as part of the MORGEN Academy, can strengthen team cohesion and promote relevant skills for business model expansion. It can also be helpful to identify change agents within the team who act as ambassadors for the business model expansion.

We use employee feedback and training KPIs to measure your team's progress and ensure that your employees are ready for the new challenges. Let's talk about how we can make your team fit for business model expansion together in a no-obligation introductory meeting.

In order to involve your customers in the business model expansion, we rely on MORGEN focus on customer centricity and co-creation. We help you to establish channels for customer communication and systematically incorporate customer feedback into the business model expansion. For example, the concept of customer journey mapping can be used to understand your customers' interactions and experiences with your company and uncover potential for improvement.

We also use methods such as design thinking and user experience (UX) workshops to actively involve your customers in the process of business model expansion. This allows your customers to express their needs and wishes and you can ensure that your business model expansion is geared towards them.

To measure the success of involving your customers, we use KPIs such as the Customer Satisfaction Score (CSAT) and the Net Promoter Score (NPS). We can discuss how we can actively involve your customers in the business model expansion in a no-obligation introductory meeting.

Involving partners and suppliers in business model expansion is a complex task that requires careful planning and communication. At MORGEN we rely on close cooperation and clear communication to master this challenge. We help you to establish open and transparent communication with your partners and suppliers and actively involve them in the process of business model expansion.

Methods such as partner workshops and regular status updates can help to keep your partners and suppliers informed and involved in the development and implementation of new business models. In addition, supplier and partner feedback systems can be used to gather valuable feedback and identify areas for improvement.

To measure the success of the collaboration with your partners and suppliers, we can use KPIs such as supplier evaluation or the Partner Satisfaction Score (PSAT). Let's talk about how we can improve collaboration with your partners and suppliers in a free introductory meeting.

Assessing the success of a business model expansion requires more than just looking at turnover. With MORGEN we take a holistic approach that considers various aspects such as customer satisfaction, employee engagement and process optimization. To this end, we use a range of KPIs, including the Customer Satisfaction Score (CSAT), the Employee Engagement Score (EES) and process efficiency indicators.

In addition, regular reviews and adjustments allow us to ensure that the business model extension is continuously improved and meets your strategic objectives. Factors such as sustainability or social impact also play a role in the assessment of the business model extension, which we can measure using specific metrics.

Let's talk about how we can measure and assess the success of your business model expansion together in a non-binding introductory meeting