Successfully carry out market tests

Learn to recognize opportunities and risks early on, test new business models efficiently and use feedback from your target group to perfect your products. These insights will help you to secure long-term business success and strengthen your competitiveness.

Target group
Managing directors, marketing and sales managers, innovation managers
Previous experience
none required
Time investment
intensive sprint with 5 workshop days within 2 months

This is what you take with you:

  1. Comprehensive understanding of the implementation and evaluation of market tests.
  2. Tools for identifying and interpreting market feedback.
  3. Skills to conduct a structured market test in your company.
  4. Strategies for efficiently adapting your product or service based on market feedback.
  5. Methods for systematically evaluating and applying the results of market tests.
  6. Procedures for integrating market tests into your business strategy planning.
  7. Knowledge of how market tests can optimize your business model and make your company fit for the future.

SMEs need quick, concrete and reliable results. We do exactly that - without getting lost in details or unnecessarily inflating the topic.

Daniel Kestler
Daniel Kestler

To be experienced in a sprint

Market test support: Experience the market test process at close quarters, actively accompanied by experienced experts.
Practical orientation: Learn how to plan, conduct and evaluate an effective market test through active participation.
Customer testimonials: Get real, unbiased customer feedback and learn how to turn it into valuable improvements.
Iterative development: Understand the benefits of iterative feedback and how to use it for product or service improvement.
Future-proof strategies: Develop tried-and-tested strategies to efficiently integrate market tests into your business processes.
Appreciation of data: Learn how to interpret and use market data to make targeted business decisions.
Focus time: Use the time in the workshop to concentrate fully on customer centricity, away from the day-to-day business.
Reusable templates: Receive templates and tools that you can also use in your company after the workshop.
Access to MORGEN people: After completing the workshop, you will receive access to our web-based digitization and coworking platform

Real added value

Market relevance
Through continuous market testing, you ensure that your products or services always meet current needs and trends, thereby strengthening your market relevance.
Reduction of risks
Market tests minimize the risk of bad investments and false starts by testing the acceptance of your products or services in advance.
Increase in profitability
You use market tests to efficiently identify promising products and services. This allows you to focus your resources on the most profitable offers. This leads to an optimized cost structure and sustainably increases your profitability.
Product optimization
Market tests provide you with valuable feedback and in-depth insights that you can use to improve and optimize your products or services.
Efficient use of resources
Market tests ensure that your resources are allocated to the right projects and products, thus avoiding costly mistakes.
Customer satisfaction
Market tests help you to better understand the wishes and needs of your customers and thus offer products or services that increase their satisfaction.
Future security
Market tests enable you to recognize trends and changes in the market at an early stage and react to them. This will ensure that your company can survive in the future.
Innovative edge
With market tests, you can test innovative ideas and concepts at an early stage and, if successful, bring them to market more quickly. This gives you a head start over your competitors.

Further workshop information

In the initial preliminary discussion, we work together to define your specific needs and objectives in order to adapt the sprint to your company's situation in the best possible way. This preparatory dialog enables us to plan the market test precisely and understand your expectations. This enables us to use the results in a targeted manner. In addition, the preliminary discussion is not only used for planning, but also creates the basis for effective collaboration throughout the sprint. Our goal is to achieve maximum results.

Book a preliminary talk

We accompany you actively and practically through the entire market test process, whereby you learn through direct participation how market tests are efficiently planned, carried out and analyzed. The focus is on iterative development, we demonstrate the benefits of iterative feedback and show how you can use it to improve your products or services. We also focus on teaching strategies for dealing with market data, teaching you how to interpret and use it to make targeted business decisions. During the intensive sprint days, we offer you concentrated working time and provide you with helpful tools and resources that you can also use in your company after the sprint.

The sprint takes place directly in your company so that all the necessary resources can be accessed quickly and easily. In this way, we can react flexibly to spontaneous requirements and design the process efficiently. In addition, the direct involvement of your own environment promotes understanding and identification with the project. In this way, we ensure that all relevant stakeholders are involved and provide optimum support for the project from the outset.

Our market test sprint is specially designed for managing directors, marketing and sales managers, innovation managers and anyone who wants to optimize their products or services through direct market tests. This sprint offers a practice-oriented, guided approach, especially for medium-sized companies. In addition, this program is ideal for executives who want to take a data-driven approach to decision making and adjust their business strategies based on customer feedback and market trends.

At the end of the sprint, you will not only be able to conduct market tests - you will actually do them! With the strategies and tools you acquired in the sprint, you can now confidently and effectively conduct market tests, analyze the results and use the findings to improve your products and services. The efficient use of market data is integrated into your business decisions and helps you to strengthen your position in the market. The logical next steps: You put your new knowledge and tools into practice, integrate the strategies from the sprint into your business processes and continuously adjust your offerings based on the results of the market tests. It's time to see market tests as an integral part of your business strategy and thus fully exploit your business potential.

You will also receive access to our digitization platform "MORGEN People". Here you can look up the content of the workshop, exchange ideas with other participants, get feedback and book further advice if required. MORGEN is optionally available to support you during implementation and help you with other challenges.

Market tests are an integral part of modern business models. They allow hypotheses to be tested, customer needs to be identified and sustainable competitive advantages to be achieved.

MORGEN is a specialized management consultancy for business model development. It helps managing directors with the right questions to transform their companies. In peer groups, managing directors work together to develop sustainable, digital, customer-centric and value-based business models for their company

The trainers

With the MORGEN Consulting, we bring our concentrated experience to SMEs. Our expertise ranges from digital transformation to sustainable, customer-centric and value-based business models. Together, we have successfully advised numerous companies over the past six years, while Jonas Lindner and Daniel Kestler have been driving change in SMEs for over 19 years.

  • Jonas Reuter
    Jonas Reuter
    Managing Director, Partner
  • Daniel Kestler
    Daniel Kestler
  • Jonas Lindner
    Jonas Lindner

We deal with these problems in the workshop

Market tests

Your business model is mature, but you face obstacles when conducting market tests because you primarily rely on feedback from your regular customers. However, to reach a broader market and gain versatile insights, it is necessary to extend these tests to a more diverse audience. Incorporating structured market testing can broaden your insight into customer needs and expectations, minimize new product risk and help you effectively optimize your product and marketing strategy.

It's not just about reaching more people, it's about reaching the right people. Segmenting and targeting your audience can help you get meaningful results. MORGEN the Market Test Manager can help you develop and implement an effective market testing system tailored to your specific business needs. This can help strengthen your business model and create a clear competitive advantage. Experience for yourself how MORGEN can unleash this potential and arrange a no-obligation introductory meeting.

free initial consultation

You have developed innovative products and services and used them successfully in market tests, but converting these test customers into paying customers is a challenge. This can be due to a number of factors, such as insufficient customer retention or a lack of incentives to facilitate the transition from trial to regular use.

With targeted strategies tailored to your business models and customer needs, this conversion rate can be optimized. By conducting an in-depth analysis and implementing data-based strategies, we can MORGEN help you understand your test customers and guide them through their customer journey. The approach can help strengthen your customers' trust in your products and intensify loyalty, which has a positive impact on long-term business development. Find out more about our approach and book a no-obligation initial consultation with us.

Schedule appointment

Conducting market tests can be a complex task, especially when it comes to selecting the right methods, handling the data obtained and integrating the results into the product strategy. However, the consistent use of market tests as part of business model development can offer an enormous opportunity to improve products and services and thus strengthen the market position.

With MORGEN at your side, the process of market testing can be systematized and professionalized. Together we can analyze and optimize your existing processes and further develop your business model based on the insights gained. This not only leads to an increase in product quality and customer satisfaction, but also supports the long-term strategic orientation of your company. Let's work together to turn your challenges into opportunities. Contact us for a free introductory meeting.

Request an initial consultation

A clearly defined and reachable target group is the key to the success of any market test. Without this knowledge, you could be wasting valuable resources by targeting the wrong customers or not optimally adapting your offers to the needs of your target group.

MORGEN the data-driven market test helps you develop a clear target group definition and implement strategies to effectively reach these groups. By using data-driven tools and methods, we can better understand the needs and desires of your target group and tailor your products and services accordingly. These deeper insights can help refine the business model and position your company successfully in the market. Discover how we can help you reach and serve your target groups more effectively. Arrange a non-binding introductory meeting.

free appointment

Interpreting the results of market tests correctly can be a challenge, especially when it comes to drawing the right conclusions and translating these into concrete improvement measures. However, this is a key step in realizing the full potential of market testing and maximizing the added value for your business model.

MORGEN we can help you turn the data we gather into valuable insights and incorporate them into business model development. With our analytical know-how and implementation experience, we can use the data from your market tests to identify concrete improvement measures and implement them successfully. This not only strengthens your competitive position, but also contributes to sustainable business development. Learn more about our approach in a no-obligation initial consultation.

Arrange a meeting

The seamless integration of market tests into your product development processes can be achieved through various concrete measures. First, a structured framework could be created that provides clear guidelines and checkpoints for the integration of market testing. In addition, the introduction of agile development methods such as Scrum or Lean Startup could be considered, which promote the continuous inclusion of customer feedback in the development process. Finally, a digital platform could be implemented that enables customer feedback to be efficiently collected, analyzed and integrated into product development.

With MORGEN we can tackle this process together and ensure the effective integration of market testing into your product development processes. By doing this, you can not only improve your product quality, but also build a stronger bond with your customers as they see that their opinions and needs are being taken into account. Find out more about our approach in a non-binding introductory meeting.

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A number of practical approaches could be considered for the effective implementation of market tests for different product variants. First, a test plan could be created that defines which product variants are to be tested and how the data will be collected and analyzed. In addition, segmentation strategies could be developed to ensure that the right target groups are reached for the different product variants. Finally, the implementation of A/B testing could be considered to determine which product variants are best received by customers.

With MORGEN you can effectively implement these measures and gain valuable insights into your customers' preferences and needs. These insights can help you to further develop your products and business model and position yourself successfully in the market. Find out more about how we can help you carry out market tests for different product variants in a no-obligation introductory meeting.

Secure advice

Registration and prices

The "Successful Market Testing" sprint costs €9,500 (five full-day workshops within two months) and can accommodate up to 10 participants from your company.

This price includes intensive training tailored to the specific needs and challenges of your company. You can easily register via our online form or by email. If you have any questions or require further information before booking, we are happy to offer you a preliminary discussion. Use this opportunity to discuss the workshop and its objectives and make sure it is tailored to your needs. Invest in the future of your company and register today!

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