Veronika Beck
Head of Global Marketing @ NETZSCH Pumps & Systems
MORGEN Workshop
Values
Enforcing higher prices through value orientation
Find out how value-based pricing can increase your sales. In our workshop, you will learn how to successfully communicate higher prices and convince customers of your added value. Position your products and services profitably on the market.
Target group
Managing directors, sales managers, marketing managers, product managers and sales teams
Managing directors, sales managers, marketing managers, product managers and sales teams
Previous experience
Experience in the development of sales strategies within a corporate context
Experience in the development of sales strategies within a corporate context
Time investment
Two intensive days (9:00 to 17:00) plus arrival the evening before (from 15:00)
Two intensive days (9:00 to 17:00) plus arrival the evening before (from 15:00)
This is what you take with you:
- A deep understanding of how value-based pricing increases sales and profit.
- Tools and techniques to successfully position your products and services in the market.
- Key skills to convince customers to pay higher prices through targeted value propositions.
- Strategies to differentiate your offerings from the competition and justify higher prices.
- Methods for effective price negotiation and convincing communication with customers.
- Approaches to constantly review and optimize your pricing strategy for sustainable business success.
Workshop insights: Our video shows the change in action
To experience in the workshop
Value-based pricing strategies: Discover innovative approaches to value-based pricing.
Sales optimization: Learn how to justify higher prices and increase sales by presenting value.
Customer centricity: Understand your customers on a deeper level and learn to meet their needs.
Customer psychology: Understand how customers perceive value and use this knowledge to set prices.
Teamwork: Work in groups and learn from the experiences and perspectives of others.
Negotiation skills: Strengthen your skills in price negotiations and communication.
Creative pricing: Experiment with different pricing strategies and learn to maintain flexibility in your pricing.
Upselling: Learn how to develop inclusive services into premium offers and thus generate additional sales.
Value orientation: Learn how to integrate values into your business model and thus strengthen the loyalty of your customers.
Collaboration: Develop best practices by exchanging ideas with participants from different companies facing similar challenges.
Focus time: Use the time in the workshop to concentrate fully on customer centricity, away from the day-to-day business.
Reusable templates: Receive templates and tools that you can also use in your company after the workshop.
We all have the same core as B2B customers, which connects us. But I find it enriching to meet different people, outside of my own circle. That's how I learn the most, by getting to know new perspectives.
Real added value
Profit increase
Learn how value-based pricing leads directly to higher profits by communicating the true value of your products and services.
Customer loyalty
Strengthen the loyalty of your customers by convincingly informing them of the unique added value of your offers and thereby building a long-term relationship.
Brand strengthening
Increase the perceived value of your brand through effective pricing strategies that signal quality and exclusivity, thereby increasing brand appeal.
Differentiation in the market:
Set yourself apart from the competition with a clear, value-based pricing strategy and position yourself as a provider of premium products and services.
Price elasticity
Develop flexible pricing that dynamically adapts to market trends and customer behavior to ensure maximum profitability.
Negotiation skills
Improve your price negotiation skills to successfully communicate and enforce the value of your products and services.
Further workshop information
Our working method is based on impulse questions and group work. We do not market methods, but use them to achieve meaningful results. Our focus is on practice and the active involvement of participants from different companies.
In addition to managing directors, marketing and sales managers, our workshop "Enforcing higher prices through value orientation" is also ideal for product managers and strategic decision-makers in medium-sized companies. It offers valuable insights and methods for those in established companies who are looking for effective ways to position their products and services profitably on the market. Participants will learn how to successfully communicate the value of their offerings and how to achieve higher prices in the market in order to reach new sales and profit targets.
Raise the customer experience to a new level together with other companies. Discover how you can identify customer needs and develop a deep understanding of the customer in an atmosphere of open exchange and collegial collaboration.
Use cross-industry insights and innovative approaches to create an authentic and unique customer experience. The diversity of participants from different industries provides a unique opportunity to benefit from the experiences and perspectives of others. This cross-industry approach makes it possible to jointly develop solutions tailored to a wide range of customer needs.
After the workshop, you will have a clear action plan to implement what you have learned in your company. You can use the knowledge and skills you have acquired to improve your customer relationships and strengthen your business model. You will also gain access to our digitalization platform "MORGEN People". Here you can look up the content of the workshop, exchange ideas with other participants, get feedback and book further advice if required. MORGEN the "People" platform is optionally available to support you with implementation and help you with other challenges.
Value-centricity is a key issue for business models as it lays the foundation for long-term success and competitiveness. A value-centered business model focuses on creating real value for customers, which can lead to greater customer loyalty and increased sales. It is about developing and marketing products and services in such a way that the customer recognizes the inherent value and is willing to pay accordingly. In a value-centered business model, pricing strategy, marketing, product development and customer service are synergistically aligned to the added value they offer customers.
MORGEN is a specialized management consultancy for business model development. It helps managing directors with the right questions to transform their companies. In peer groups, managing directors work together to develop sustainable, digital, customer-centric and value-based business models for their company
Weitere Workshop-Infos
Wir bieten dir die Möglichkeit, ein Vorgespräch zu buchen. In diesem Gespräch können wir den Workshop und seine Ziele besprechen und alle deine Fragen klären. Dies hilft uns, den Workshop auf deine spezifischen Bedürfnisse zuzuschneiden und sicherzustellen, dass du das Beste aus deiner Teilnahme herausholst.
In unserem Workshop "Höhere Preise durchsetzen mittels Wertorientierung" vermitteln wir ein tiefgreifendes Verständnis dafür, wie eine wertorientierte Preisgestaltung Umsatz und Profit signifikant steigern kann. Wir beginnen mit einer Analyse der historischen Preisentwicklung Ihrer Produkte und Dienstleistungen und hinterfragen bestehende Preismodelle, um innovative Ansätze für die Preisgestaltung zu entwickeln. Durch das Zerlegen von Preisen und Zahlungsbereitschaften in ihre Bestandteile erkunden wir, wie Veränderungen an diesen Faktoren und am Produkt selbst den Preis beeinflussen können. Weiterhin führen wir in die Preisstheorie ein und diskutieren verschiedene Modelle für dynamische Preise sowie deren effektive Kommunikation. Teilnehmende erlernen Schlüsseltechniken, um ihre Angebote erfolgreich im Markt zu positionieren, sie von der Konkurrenz abzuheben und höhere Preise durch gezielte Wertdarstellung zu rechtfertigen. Zusätzlich behandeln wir Methoden zur effektiven Preisverhandlung und überzeugenden Kommunikation mit Kunden. Abschließend werden Ansätze zur ständigen Überprüfung und Optimierung der Preisstrategie für einen nachhaltigen Unternehmenserfolg aufgezeigt.
Die Agenda unserer Workshops ist so gestaltet, dass sie nicht nur Struktur bietet, sondern auch genügend Raum für spontane Diskussionen und Reflexionen lässt. Die Agenda und Themenblöcke werden nach der kurzen Befragung vor dem Workshop individuell auf die Gruppe zugeschnitten, die Workshop sind so individuell wie Ihre Teilnehmer:innen. Die Pausen und Freizeiten sind bewusst als integraler Bestandteil des Programms eingeplant, um das Gelernte in entspannter Atmosphäre zu vertiefen und die Gemeinschaft zu stärken.
Um die Exklusivität und Spezifität unserer Workshops zu gewährleisten, teilen wir detaillierte Agenden ausschließlich auf direkte Anfrage. Dies sichert eine maßgeschneiderte Erfahrung, die genau auf die Bedürfnisse der Teilnehmer:innen abgestimmt ist. Für eine ausführliche Agenda, sende uns bitte eine formlose E-Mail.
Neben Geschäftsführer:innen, Marketing- und Vertriebsleiter:innen ist unser Workshop "Höhere Preise durchsetzen mittels Wertorientierung" auch ideal für Produktmanager:innen und strategische Entscheidungsträger:innen in mittelständischen Unternehmen. Er bietet wertvolle Einblicke und Methoden für jene, die in etablierten Firmen nach effektiven Wegen suchen, ihre Produkte und Dienstleistungen am Markt gewinnbringend zu positionieren. Teilnehmer:innen erlernen, wie sie den Wert ihrer Angebote erfolgreich kommunizieren und höhere Preise im Markt durchsetzen können, um neue Umsatz- und Gewinnziele zu erreichen.
Nach dem Workshop hast du einen klaren Aktionsplan, um das Gelernte in deinem Unternehmen umzusetzen. Du kannst die erworbenen Kenntnisse und Fähigkeiten nutzen, um deine Kundenbeziehungen zu verbessern und dein Geschäftsmodell zu stärken. Zusätzlich erhältst du Zugang zu unserer Digitalisierungsplattform "MORGEN Menschen".
MORGEN steht als spezialisierte Beratung für die Entwicklung von Geschäftsmodellen im Mittelstand. In einer Welt voller Veränderungen unterstützen wir mittelständische Unternehmen, die verborgenen Chancen in aktuellen Herausforderungen zu erkennen und zu nutzen. Wir eröffnen Ihnen Perspektiven, die heute noch unvorstellbar scheinen – und verwandeln sie in Ihren Geschäftserfolg von MORGEN.
Agenda / Schedule
The agenda of our workshops is designed in such a way that it not only provides structure, but also leaves enough room for spontaneous discussions and reflections. The agenda and thematic blocks are individually tailored to the group after a brief survey prior to the workshop; the workshops are as individual as your participants. The breaks and free time are deliberately planned as an integral part of the program in order to deepen what has been learned in a relaxed atmosphere and to strengthen the community. Whether over a meal together, an activity in nature or an evening drink - the conversations continue to flow and the topics of the day are explored from different angles.
Eve
Getting to know each other and fireside chat
- from 15:00: Arrival
- 17:00: Soft opening - welcome and getting to know each other
- 18:00: Fireside chat - outlook and current status
- 19:30: Dinner and exchange
- from 21:00: Relaxation/getting to know each other at the bar
First workshop day
Discussion and best practices
- from 7:00 a.m.: Breakfast buffet
- 09:00 am: Start of the day with an activation round
- 10:00 am: First themed block
- 12:00 p.m.: Lunch with three courses
- 14:00: Second themed block
- 15:30: Community activity (outdoors depending on the weather)
- 17:00: Free time for relaxation
- 19:00: Dinner and discussion
- from 21:00: Free time or meeting at the bar
Second workshop day
Practice and deliverables
- from 7:00 a.m.: Breakfast buffet
- 09:00 am: Start of the third practical topic block
- 12:00 noon: Lunch with three courses
- 13:30: Fourth thematic block with development of further deliverables
- 16:00: Final round and open conclusion
- 18:00 hrs: Departure
The trainers
With the MORGEN Consulting, we bring our concentrated experience to SMEs. Our expertise ranges from digital transformation to sustainable, customer-centric and value-based business models. Together, we have successfully advised numerous companies over the past six years, while Jonas Lindner and Daniel Kestler have been driving change in SMEs for over 19 years.
Jonas Reuter
Managing Director, Partner
Daniel Kestler
Partner
Jonas Lindner
Partner
Prices
Basis
Workshop Pricing
Intensive two-day workshop on increasing sales through value-based pricing and customer persuasion.
- intensive two-day workshop
- Fireside chat the evening before
- in a small class with max. 10 participants
- incl. two overnight stays in a high-quality wellness hotel
- Catering incl. drinks during the entire stay
- joint program around the workshop
- Access to our digitalization tool MORGEN People
- Risk-free through our value proposition
2.900 €
instead of € 3,500 for bookings until 30.06.2024
Premium
Workshop Pricing
Personalized support and exclusive strategies for successful enforcement of higher prices and market positioning.
- all services of the basic package
- Individual preliminary discussion to coordinate topics and problems
- Working on your business problem using swarm intelligence in the group
- Exclusive one-to-one session on the first afternoon in a premium environment
- Premium room with greater comfort and air conditioning
- Individual follow-up report with specific solutions
- Additional two-week availability for implementation support
3.750 €
instead of € 4,500 for bookings until 30.06.2024
Preise
Basis
Workshop Pricing
Intensiver zweitägiger Workshop zur Umsatzsteigerung durch wertorientierte Preisgestaltung und Kundenüberzeugung.
- intensiver zweitägiger Workshop
- Inhouse in Ihrem Unternehmen
- oder an einem kreativen Schulungsort Ihrer Wahl
- in kleiner Gruppe mit max. 6 Teilnehmer:innen
- Zugang zu unserem Digitalisierungstool MORGEN Menschen
- Risikofrei durch unser Wertversprechen
2.900 €
Premium
Workshop Pricing
Personalisierte Unterstützung und exklusive Strategien zur erfolgreichen Durchsetzung höherer Preise und Marktpositionierung.
- alle Leistungen des Basis-Pakets
- in zwei Gruppen mit max. 12 Teilnehmer:innen
- Individuelles Vorabgespräch zur Themen- und Problemabstimmung
- Individueller Nachbericht mit spezifischen Lösungsansätzen
- Zusätzliche zweiwöchige Erreichbarkeit für Implementierungsunterstützung
3.750 €
Registration
You can easily register using our online form or by email. If you have any questions or require further information before booking, we are happy to offer you a preliminary meeting. Use this opportunity to discuss the workshop and its objectives and ensure that it is tailored to your needs. Invest in the future of your company and register today!
Our value proposition
MORGEN guarantees you real added value. If you are not satisfied with our service, you only pay for the value we were able to create for you.
We deal with these problems in the workshop
Value proposition
In the world of entrepreneurship, it's crucial to have a unique value proposition that sets your offerings apart from the competition. Finding exactly what makes your business special and communicating this clearly can be a challenge. A well-thought-out business model that builds on your company's strengths can make all the difference here. With the right strategic direction, you can expand your customer base, consolidate your position in the market and make your company more competitive. You can also reach new customer groups and ensure long-term success with a sustainable business model.
In the MORGEN Consulting, we support you in recognizing and strategically exploiting the specific strengths and unique potential of your company. We focus on a business model that builds on your individual strengths and enables you to clearly formulate your value proposition. In doing so, we attach great importance to taking current market conditions and future trends into account. Our consulting services are aimed at securing long-term success and promoting the growth of your company. Take advantage of our offer for a free introductory meeting and find out more about the opportunities available for your company.
A clear and convincing value proposition is the backbone of a successful corporate strategy. However, formulating such a value proposition is often a complex task. It requires an in-depth analysis of the company, its offerings and the target group in order to understand exactly what added value you offer your customers. It's not just about highlighting the qualities of your company, but also about tailoring them to the needs of your customers. A well-thought-out, customer-centric business model can make all the difference here and help to ensure that your value proposition is formulated clearly and convincingly.
The MORGEN Consultancy is at your side to analyze your company strengths and customer expectations and translate them into a strong value proposition. Our expertise in digital transformation and customer-centric business models enables us to support you in defining and communicating your value proposition. In addition, we offer support in adapting your business model to current market trends and customer needs. Take advantage of our offer for a free introductory meeting and find out how we can strengthen your value proposition and further develop your business model.
Designing products and services that fulfill your value proposition is an essential task for any company. The challenge is to meet your customers' expectations while maintaining the uniqueness of your offering. A detailed analysis of your business model and precise knowledge of customer needs are essential here. This is the only way to develop products and services that reflect your value proposition and inspire your customers. Aligning your business model with sustainable and customer-centric solutions can help you to continuously improve your offering and increase the value of your company.
The MORGEN Consulting supports you in designing products and services that fulfill your value proposition. With our expertise in digital transformation, customer centricity and sustainable business models, we can help you to continuously improve your offering and adapt it to the needs of your customers. In a free introductory meeting, we will show you concrete approaches and opportunities to optimize your business model and increase the value of your company.
The market is constantly on the move. Customer needs and expectations are changing, as are technological possibilities and legal frameworks. In this dynamic environment, it is a challenge to continuously adapt your value proposition to changing market conditions and trends. A flexible, adaptable business model is crucial here. It enables you to respond to change, adapt your offering and strengthen your competitive position.
MORGEN Consulting offers you support in adapting your business model to changing market conditions and trends. With our expertise in digital transformation, market testing and customer-centric business models, we can help you to continuously develop your value proposition and adapt to new market conditions. Take advantage of our offer for a free introductory meeting to learn more about our methods and approaches and see how we can help you strengthen your market position and successfully lead your business into the future.
Integrating your value proposition into your brand identity is an important step in strengthening your positioning in the market. It is about making visible what makes your company unique and communicating it through your brand. To do this, it is necessary to develop a deeper understanding of your business model and understand the interactions between your value proposition and your brand. With a digital and customer-centric alignment of your business model, you can strengthen your brand and express your value proposition even better.
The MORGEN Consulting can help you integrate your value proposition into your brand identity. With our expertise in digital transformation and customer-centric business models, we can help you identify and strengthen the connections between your value proposition and your brand identity. In a free introductory meeting, we can discuss initial steps for the further development of your brand and develop practical approaches for the integration of your value proposition.
Customer feedback can be a valuable tool for improving your value proposition. It can help you to better understand the needs and expectations of your customers and adapt your offering accordingly. The challenge is to use this feedback effectively and translate it into concrete improvement measures. A customer-centric business model can help you to systematically analyze customer feedback and use it to optimize your value proposition.
The MORGEN Consulting supports you in using customer feedback effectively to improve your value proposition. With our expertise in customer-centric business models and our approach to digital transformation, we can help you translate customer feedback into concrete improvement measures. Take advantage of our offer for a free introductory meeting to find out more about our approaches and work together to develop solutions that strengthen your value proposition.
Measuring and evaluating your value proposition is an important part of your corporate strategy. It enables you to review the success of your efforts and make adjustments where necessary. This is not just about purely financial metrics, but also about your customers' perception of your value proposition. A sustainable business model that is designed for continuous improvement and adaptation can help you to effectively measure and evaluate your value proposition.
A targeted and systematic measurement of your value proposition could be implemented by developing a dashboard that reflects specific key performance indicators (KPIs). For example, you could introduce "customer satisfaction" as a KPI. This would involve conducting a regular survey of your customers to assess the extent to which your company is fulfilling its value proposition. Another KPI could be the "Net Promoter Score" (NPS), which measures how likely your customers are to recommend your company to others. The NPS can be a strong indicator of how well your value proposition is received by your customers.
MORGEN Consulting supports you not only in the selection of relevant KPIs, but also in the implementation of tools and processes to continuously monitor and analyze these metrics. As part of the free introductory meeting, we could create an initial draft for such a dashboard and determine the relevant KPIs.
Integrating your value proposition into all areas of your company can be a challenge. It is about ensuring that all employees understand your value proposition and implement it in their daily work. This requires a systematic examination of your business model and clear communication of your value proposition throughout the company. With a digital and customer-centric business model, you can drive the integration of your value proposition into all areas of the company and create a consistent brand identity.
Integrating your value proposition into all areas of the company could be done, for example, through regular workshops and training for your employees. All aspects of your value proposition can be discussed here and specific instructions for the individual departments can then be developed. In addition, you could use your value proposition as a leitmotif in your internal and external communication to make it visible both internally and externally.
MORGEN Consulting supports you in the planning and implementation of such measures. We work with you to develop an individual training program and support you in designing a communication strategy that focuses on your value proposition. In a free introductory meeting, we can discuss the first steps towards a comprehensive integration of your value proposition into your company.
Country Hotel Weisses Ross
At the Hotel Weissen Ross, you will find an excellent retreat that offers the ideal setting for focused work with its familiar ambience and first-class comfort. Here, local cuisine is combined with an atmosphere that encourages reflection and productive exchange. The luxurious spa area supports relaxed reflection and offers space to work on forward-looking concepts away from the meeting room.
The Hotel Weissen Ross in Illschwang, our carefully selected venue, embodies warmth and tradition. Family-owned, it reflects the true spirit of the region with its authentic Franconian grandma cuisine. Our participants immediately feel at home here, surrounded by an atmosphere that invites you to feel at home. Despite the traditional cuisine, the hotel also offers sophisticated vegan and vegetarian options that leave nothing to be desired. The individually designed rooms offer a high standard that is a pleasant contrast to the impersonal hotel chains, and a relaxing oasis awaits you in the fragrance area. The experience is rounded off by a fully equipped spa area that invites you to relax after an intensive workshop day. The Hotel Weissen Ross is therefore the ideal place to learn, grow and exchange ideas in an inspiring and relaxing environment.
Our upcoming workshop will take place at the tranquil Hotel Weissen Ross in Illschwang, nestled in the natural beauty of the Bavarian Jura. It's easy to get here: just three kilometers from the Sulzbach-Rosenberg exit on the A6 freeway, our venue is easy to find, even for those traveling by car. For those coming from further afield, Nuremberg with its airport and exhibition center is only half an hour's drive away. Rail travelers can reach us from Sulzbach-Rosenberg station, from where we will be happy to organize a cab transfer to the hotel on request. Charging facilities for electric cars are available on site so that every participant can arrive safely and sustainably and concentrate fully on the workshop.
All-round carefree
Class formation
Each application is checked to ensure a balanced composition of participants without competitors. In coordination meetings, we form classes for a neutral, non-promotional exchange that promotes both contribution and learning.
Hospitality
The workshops take place in high-quality locations to create a creative environment. We take care of the hotel and catering. In addition to the workshops, there is a varied program to enable direct exchange.
All inclusive
In our workshops, you benefit from comprehensive cost security. Everything you need for a productive and enjoyable experience is already included in the price. From high-quality meals, which provide culinary highlights, to a selection of drinks and offers at the bar.
Knowledge assurance
Transcripts are not necessary, the school days are long gone. All workshop content is structured by us and transferred to our digitalization tool, enriched with additional knowledge. The class can find itself there and can also connect and exchange information outside of the events.
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Exclusive in-house workshops: Customized training for your team
Boost your company's performance with an exclusive in-house workshop that clearly stands out from our group workshops. While our group workshops cover a wide range of topics and encourage interaction between different companies, in-house workshops offer customized, in-depth training that focuses specifically on your company's unique challenges and goals. Through this individualized focus, we can ensure that each training is maximally relevant and effective, leading to direct, measurable improvements in your business processes. Take the opportunity to develop your team with a program tailored specifically to your needs.
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TOMORROW
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with MORGENM
with MORGENM
Jonas Reuter
Managing Director, Partner