Eight decision-makers develop the perfect customer experience in the peer group

In this project MORGEN eight decision-makers from different industries in the development of the perfect customer experience in a peer group. The focus is on the joint development of innovative solutions to optimize the customer journey and increase customer satisfaction. Through cross-industry exchange and the use of collective expertise, new perspectives are gained and practical strategies are developed. The aim is to strengthen customer loyalty and stand out in a highly competitive market environment through outstanding customer experiences

Turn change into an experience with our workshops

Peer groups for the new business model

MORGEN brings together managing directors and decision-makers in peer groups so that they can work together on the business model. The groups advise each other in themed workshops in order to develop a viable business model. These workshops are structured by MORGEN structured and are moderated by MORGEN moderated. They are based on impulse questions and case studies as well as discussion rounds.


What MORGEN offers deals with topics at a very high level. It makes sense for managers to participate in order to find their own inspiration on the one hand and to better understand why employee A prefers a certain action or decision on the other.

Martin Wilbers
Member of the Management Board @ Hempel Gesundheitspartner

Experience real change

With the MORGEN change becomes a shared experience. In a peer group, entrepreneurs exchange ideas, learn from each other and shape change with passion and fun. This not only creates innovative business models, but also strong connections.

Start the evening before

You will arrive at the workshop the evening before so that you can relax and recover from the journey. Before we turn our attention to the technical topics, the focus is on getting to know each other and bringing the group together on a personal level.

The get-together is friendly and without any fear of contact. The concept allows you to make contact very quickly.

Thilo Vogelgsang
Thilo Vogelgsang
Head of Marketing @ Kässbohrer Geländefahrzeug

Dinner together

Each workshop starts with a joint dinner the evening before. In this relaxed atmosphere, discussions deepen, obstacles are overcome and often the first problems are already addressed.

I was the only one wearing a tie. It was a very informal meeting and very relaxed. It wasn't just about the content of the workshop, but also about many other topics.

Martin Wilbers
Member of the Management Board @ Hempel Gesundheitspartner

Round off the evening at the bar

We round off the evening together at the bar. Because as we always say: "Magic happens at the bar."

A very relaxed and collegial atmosphere. By chance I ran into an old ex-colleague again - we were able to relive old times at the bar. Simply great!

Georg Knorr
Georg Knorr
Head of Digital - Markets & Customer Experience @ RZB

Alone in the pool or with breakfast together

The start of the day in the pool or at breakfast together continues the relaxed atmosphere of the previous evening. Over breakfast, we subtly collect topics, success stories and challenges that will be addressed later in the workshop.

I like to jump morgens like to jump into the pool again to clear my head. I then identify other relevant topics over breakfast afterwards.

Jonas Reuter
Jonas Reuter
Managing Director, Partner

9:00 - The workshop starts with an activation

At 9:00 a.m., each workshop starts directly with real work through an activation. Thanks to the previous evening, we no longer have to introduce ourselves personally, but can get straight into work mode.

The beginning was unique. I've never experienced it like that before. We started directly with the customer before talking about who we are and what we do. It was great fun, almost like a little quiz, and a really innovative introduction, as the workshop was about precisely this topic.

Veronika Beck
Head of Global Marketing @ NETZSCH Pumps & Systems

Discussion in the round - learning from each other

The topics are discussed together in the peer group. We share successes, problems and real solutions from different industries and companies so that we can continuously learn and benefit from each other.

What I take with me today is the elementary topic of a company. The input was so valuable as it helped me to question myself and gain new perspectives.

Gottfried Baer
Gottfried Baer
Managing Director @ MehrWert

Impulses enrich the workshop

Impulses and success stories from past workshops or our clientele constantly enrich our workshop. They offer an additional perspective, promote discussion about different approaches and often pose questions that specifically address critical points.

Jonas is not just a moderator; he also brings in his own topics and content and thus complements what is contributed by the participants.

Thilo Vogelgsang
Thilo Vogelgsang
Head of Marketing @ Kässbohrer Geländefahrzeug

Business model development

Services in the project

Market expansion
Exploration and development of new business areas.
Product development
Design and improvement of products or services.
Customer understanding
Deep immersion in customer needs and wishes.
Market tests
Practical tests and analyses for market validation.
Innovative pricing
Revision and introduction of modern pricing models.
Digital transformation
Integration of digital processes and technologies.
Value proposition
Value-oriented strategies to increase sales.
Innovation
Idea development through to profitable business models.
Sustainability
Business practices that meet all ESG criteria.

MORGEN develops business models for SMEs

Experience what's possible tomorrow. In a world full of change, we support SMEs in recognizing and exploiting the hidden opportunities in current challenges. We tap into sources of income that seem unimaginable today - and turn them into your future business success.

What we do

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