Jonas Reuter
Managing Director, Partner
In-house workshop
Values
Enforcing higher prices through value orientation
This workshop teaches strategies for optimizing pricing in order to increase sales. Participants will learn how to successfully communicate higher prices and convincingly demonstrate the added value to customers. The focus is on effective positioning of products and services on the market.
Target group
Managing directors, sales managers, marketing managers, product managers and sales teams
Managing directors, sales managers, marketing managers, product managers and sales teams
Previous experience
Experience in the development of sales strategies within a corporate context
Experience in the development of sales strategies within a corporate context
Time investment
Two intensive days (9:00 to 17:00) plus arrival the evening before (from 15:00)
Two intensive days (9:00 to 17:00) plus arrival the evening before (from 15:00)
This is what you take with you:
- A deep understanding of how value-based pricing increases sales and profit.
- Tools and techniques to successfully position your products and services in the market.
- Key skills to convince customers to pay higher prices through targeted value propositions.
- Strategies to differentiate your offerings from the competition and justify higher prices.
- Methods for effective price negotiation and convincing communication with customers.
- Approaches to constantly review and optimize your pricing strategy for sustainable business success.
To experience in the workshop
Value-based pricing strategies: Discover innovative approaches to value-based pricing.
Sales optimization: Learn how to justify higher prices and increase sales by presenting value.
Customer centricity: Understand your customers on a deeper level and learn to meet their needs.
Customer psychology: Understand how customers perceive value and use this knowledge to set prices.
Negotiation skills: Strengthen your skills in price negotiations and communication.
Creative pricing: Experiment with different pricing strategies and learn to maintain flexibility in your pricing.
Upselling: Learn how to develop inclusive services into premium offers and thus generate additional sales.
Value orientation: Learn how to integrate values into your business model and thus strengthen the loyalty of your customers.
Reusable templates: Receive templates and tools that you can also use in your company after the workshop.
Real added value
Profit increase
Learn how value-based pricing leads directly to higher profits by communicating the true value of your products and services.
Customer loyalty
Strengthen the loyalty of your customers by convincingly informing them of the unique added value of your offers and thereby building a long-term relationship.
Brand strengthening
Increase the perceived value of your brand through effective pricing strategies that signal quality and exclusivity, thereby increasing brand appeal.
Differentiation in the market:
Set yourself apart from the competition with a clear, value-based pricing strategy and position yourself as a provider of premium products and services.
Price elasticity
Develop flexible pricing that dynamically adapts to market trends and customer behavior to ensure maximum profitability.
Negotiation skills
Improve your price negotiation skills to successfully communicate and enforce the value of your products and services.
Further workshop information
In our workshop "Enforcing higher prices through value orientation", we provide an in-depth understanding of how value-oriented pricing can significantly increase sales and profits. We start with an analysis of the historical price development of your products and services and scrutinize existing pricing models in order to develop innovative approaches to pricing. By breaking down prices and willingness to pay into their components, we explore how changes to these factors and to the product itself can influence the price. We also introduce pricing theory and discuss different dynamic pricing models and how to communicate them effectively. Participants will learn key techniques to successfully position their offerings in the market, differentiate them from the competition and justify higher prices through targeted value propositions. We also cover methods for effective price negotiation and convincing communication with customers. Finally, approaches for constantly reviewing and optimizing the pricing strategy for sustainable business success are presented.
The agenda of our workshops is designed in such a way that it not only provides structure, but also leaves enough room for spontaneous discussions and reflections. The agenda and thematic blocks are individually tailored to the group after a brief survey prior to the workshop; the workshops are as individual as your participants. The breaks and free time are deliberately planned as an integral part of the program in order to deepen what has been learned in a relaxed atmosphere and to strengthen the community.
To ensure the exclusivity and specificity of our workshops, we only share detailed agendas upon direct request. This ensures a customized experience that is tailored to the needs of the participants. For a detailed agenda, please send us an informal email.
In addition to managing directors, marketing and sales managers, our workshop "Enforcing higher prices through value orientation" is also ideal for product managers and strategic decision-makers in medium-sized companies. It offers valuable insights and methods for those in established companies who are looking for effective ways to position their products and services profitably on the market. Participants will learn how to successfully communicate the value of their offerings and how to achieve higher prices in the market in order to reach new sales and profit targets.
After the workshop, you will have a clear action plan to implement what you have learned in your company. You can use the knowledge and skills you have acquired to improve your customer relationships and strengthen your business model. You will also gain access to our digitalization platform "MORGEN People" digitalization platform.
MORGEN is a specialist consultancy for the development of business models in the SME sector. In a world full of change, we support SMEs in recognizing and exploiting the hidden opportunities in current challenges. We open up perspectives that seem unimaginable today - and turn them into your business success of MORGEN.
The trainers
The team of trainers at MORGEN Consulting brings over 20 years of strategic consulting experience in medium-sized companies. Together with our parent company, we have successfully provided strategic advice to over a hundred companies - from small, highly specialized SMEs to SDAX-listed global players. Our aim is to use our in-depth knowledge and practical experience to actively support medium-sized companies in their quest for innovation and growth.
Daniel Kestler
Partner
Jonas Lindner
Partner
Prices
Basis
Workshop Pricing
Intensive two-day workshop on increasing sales through value-based pricing and customer persuasion.
- intensive two-day workshop
- In-house at your company
- or at a creative training location of your choice
- in a small group with a maximum of 6 participants
- Access to our digitalization tool MORGEN People
- Risk-free through our value proposition
2.900 €
Premium
Workshop Pricing
Personalized support and exclusive strategies for successful enforcement of higher prices and market positioning.
- all services of the basic package
- in two groups with a maximum of 12 participants
- Individual preliminary discussion to coordinate topics and problems
- Individual follow-up report with specific solution approaches
- Additional two-week availability for implementation support
3.750 €
Registration
You can easily register using our online form or by email. If you have any questions or require further information before booking, we are happy to offer you a preliminary meeting. Use this opportunity to discuss the workshop and its objectives and ensure that it is tailored to your needs. Invest in the future of your company and register today!
Our value proposition
MORGEN guarantees you substantial added value. If our services do not fully meet your expectations, you only pay the amount you consider appropriate - in case of doubt, you will not incur any costs.
We deal with these problems in the workshop
Value proposition
In the world of entrepreneurship, it's crucial to have a unique value proposition that sets your offerings apart from the competition. Finding exactly what makes your business special and communicating this clearly can be a challenge. A well thought out business model that builds on your company's strengths can make all the difference. With the right strategic direction, you can expand your customer base, consolidate your position in the market and make your company more competitive. You can also reach new customer groups and ensure long-term success with a sustainable business model.
In the MORGEN Consulting, we support you in recognizing and strategically exploiting the specific strengths and unique potential of your company. We focus on a business model that builds on your individual strengths and enables you to clearly formulate your value proposition. In doing so, we attach great importance to taking current market conditions and future trends into account. Our consulting services are aimed at securing long-term success and promoting the growth of your company. Take advantage of our offer for a free introductory meeting and find out more about the opportunities available for your company.
A clear and convincing value proposition is the backbone of a successful corporate strategy. However, formulating such a value proposition is often a complex task. It requires an in-depth analysis of the company, its offerings and the target group in order to understand exactly what added value you offer your customers. It's not just about highlighting the qualities of your company, but also about tailoring them to the needs of your customers. A well-thought-out, customer-centric business model can make all the difference here and help to ensure that your value proposition is formulated clearly and convincingly.
The MORGEN Consultancy is at your side to analyze your company strengths and customer expectations and translate them into a strong value proposition. Our expertise in digital transformation and customer-centric business models enables us to support you in defining and communicating your value proposition. In addition, we offer support in adapting your business model to current market trends and customer needs. Take advantage of our offer for a free introductory meeting and find out how we can strengthen your value proposition and further develop your business model.
Designing products and services that fulfill your value proposition is an essential task for any company. The challenge is to meet your customers' expectations while maintaining the uniqueness of your offering. A detailed analysis of your business model and precise knowledge of customer needs are essential here. This is the only way to develop products and services that reflect your value proposition and inspire your customers. Aligning your business model with sustainable and customer-centric solutions can help you to continuously improve your offering and increase the value of your company.
The MORGEN Consulting supports you in designing products and services that fulfill your value proposition. With our expertise in digital transformation, customer centricity and sustainable business models, we can help you to continuously improve your offering and adapt it to the needs of your customers. In a free introductory meeting, we will show you concrete approaches and opportunities to optimize your business model and increase the value of your company.
The market is constantly on the move. Customer needs and expectations are changing, as are technological possibilities and legal frameworks. In this dynamic environment, it is a challenge to continuously adapt your value proposition to changing market conditions and trends. A flexible, adaptable business model is crucial here. It enables you to respond to change, adapt your offering and strengthen your competitive position.
MORGEN Consulting offers you support in adapting your business model to changing market conditions and trends. With our expertise in digital transformation, market testing and customer-centric business models, we can help you to continuously develop your value proposition and adapt to new market conditions. Take advantage of our offer for a free introductory meeting to learn more about our methods and approaches and see how we can help you strengthen your market position and successfully lead your business into the future.
Integrating your value proposition into your brand identity is an important step in strengthening your positioning in the market. It is about making visible what makes your company unique and communicating it through your brand. To do this, it is necessary to develop a deeper understanding of your business model and understand the interactions between your value proposition and your brand. With a digital and customer-centric alignment of your business model, you can strengthen your brand and express your value proposition even better.
The MORGEN Consulting can help you integrate your value proposition into your brand identity. With our expertise in digital transformation and customer-centric business models, we can help you identify and strengthen the connections between your value proposition and your brand identity. In a free introductory meeting, we can discuss initial steps for the further development of your brand and develop practical approaches for the integration of your value proposition.
Customer feedback can be a valuable tool for improving your value proposition. It can help you to better understand the needs and expectations of your customers and adapt your offering accordingly. The challenge is to use this feedback effectively and translate it into concrete improvement measures. A customer-centric business model can help you to systematically analyze customer feedback and use it to optimize your value proposition.
The MORGEN Consulting supports you in using customer feedback effectively to improve your value proposition. With our expertise in customer-centric business models and our approach to digital transformation, we can help you translate customer feedback into concrete improvement measures. Take advantage of our offer for a free introductory meeting to find out more about our approaches and work together to develop solutions that strengthen your value proposition.
Measuring and evaluating your value proposition is an important part of your corporate strategy. It enables you to review the success of your efforts and make adjustments where necessary. This is not just about purely financial metrics, but also about your customers' perception of your value proposition. A sustainable business model that is designed for continuous improvement and adaptation can help you to effectively measure and evaluate your value proposition.
A targeted and systematic measurement of your value proposition could be implemented by developing a dashboard that reflects specific key performance indicators (KPIs). For example, you could introduce "customer satisfaction" as a KPI. This would involve conducting a regular survey of your customers to assess the extent to which your company is fulfilling its value proposition. Another KPI could be the "Net Promoter Score" (NPS), which measures how likely your customers are to recommend your company to others. The NPS can be a strong indicator of how well your value proposition is received by your customers.
MORGEN Consulting supports you not only in the selection of relevant KPIs, but also in the implementation of tools and processes to continuously monitor and analyze these metrics. As part of the free introductory meeting, we could create an initial draft for such a dashboard and determine the relevant KPIs.
Integrating your value proposition into all areas of your company can be a challenge. It is about ensuring that all employees understand your value proposition and implement it in their daily work. This requires a systematic examination of your business model and clear communication of your value proposition throughout the company. With a digital and customer-centric business model, you can drive the integration of your value proposition into all areas of the company and create a consistent brand identity.
Integrating your value proposition into all areas of the company could be done, for example, through regular workshops and training for your employees. All aspects of your value proposition can be discussed here and specific instructions for the individual departments can then be developed. In addition, you could use your value proposition as a leitmotif in your internal and external communication to make it visible both internally and externally.
MORGEN Consulting supports you in the planning and implementation of such measures. We work with you to develop an individual training program and support you in designing a communication strategy that focuses on your value proposition. In a free introductory meeting, we can discuss the first steps towards a comprehensive integration of your value proposition into your company.
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TOMORROW
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with MORGENM
with MORGENM
Jonas Reuter
Managing Director, Partner