Bildmarke Gradient
Customer-centric
Digital
Methode

A/B testing

A method of evaluating two variants of a website or other user interface to determine which performs better.

Praxisbeispiel

A company carries out an A/B test to find out which version of a landing page leads to higher conversions.

Synonyme/­Abkürzungen

Split testing

MORGEN Glossar

Das MORGEN Glossar ist Ihr ultimativer Leitfaden für Begriffe, Methoden und KPIs, die für Geschäftsmodelle und Digitalisierung wesentlich sind. Von Kundenzentrierung bis hin zu spezifischen Messgrößen - wir haben alles abgedeckt, um Sie auf Ihrem Weg durch die digitale Transformation zu unterstützen. Nutzen Sie dieses Glossar, um Ihr Verständnis zu vertiefen und Ihre Geschäftsstrategie effektiv zu gestalten.

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