
Average Resolution Time
The average time it takes to solve a customer service problem.
Praxisbeispiel
A company tracks the Average Resolution Time to measure the efficiency of customer service.
Synonyme/Abkürzungen
ART
The average time it takes to solve a customer service problem.
A company tracks the Average Resolution Time to measure the efficiency of customer service.
ART
The average resolution time (ART) is a key measure of efficiency in customer service. It shows how quickly customer problems and queries can be resolved. A low average resolution time not only indicates effective customer service, but also has a positive impact on customer satisfaction and loyalty. Customers whose concerns are dealt with quickly are more likely to remain loyal to the company. Understanding ART is therefore crucial for companies that want to remain competitive in the long term.
Average Resolution Time is calculated by dividing the total time taken to resolve all customer queries by the number of queries processed. A simple formula is: ART = total resolution time / number of resolved requests. It is important to consider not only the total time, but also the various factors that can lead to delays. By monitoring the ART, companies can identify weak points and initiate targeted improvement measures.
There are numerous factors that can influence the average resolution time. These include the complexity of the inquiries, the qualifications of the customer service team and the technologies used. Complex inquiries often require more time to resolve, while well-trained staff can find solutions more quickly. In addition, modern tools such as chatbots and automated ticket systems can significantly reduce processing times. Companies should regularly analyze which factors influence ART and take appropriate measures to optimize it.
Technology plays a crucial role in improving average resolution time. Modern systems enable faster communication between employees and customers as well as more efficient work processes. The use of Customer Relationship Management (CRM) systems can help to better categorize and prioritize requests faster. Furthermore, automated responses and chatbots can significantly reduce the waiting time for customers as they can process basic inquiries immediately. Companies that invest in the right technology are able to significantly reduce their ART.
Optimizing internal processes is essential in order to sustainably reduce the Average Resolution Time. This includes the introduction of standardized workflows and clear communication channels. Regular training for the customer service team helps to increase efficiency and shorten resolution times. In addition, a regular feedback system should be established to ask both employees and customers about their satisfaction. Through these measures, companies can specifically identify weaknesses and develop solutions to improve ART.
Benchmarking is an important tool for evaluating your own average resolution time compared to industry standards. By comparing their ART with competitors and best practices, organizations can set realistic targets and identify areas for improvement. Organizations should also be aware that benchmarks may vary by industry. Therefore, it is crucial to look at the specific requirements of your own industry in order to realistically and effectively assess ART.
A high Average Resolution Time can have a significant negative impact on a business. Not only can it affect customer satisfaction, but it can also lead to an increased number of customer complaints. Dissatisfied customers tend to share their experiences on social media, which can damage the company's reputation. As a result, the company could lose sales and have difficulty attracting new customers. Therefore, it is of utmost importance to take measures to continuously monitor and optimize the Average Resolution Time.
Feedback plays a crucial role in improving Average Resolution Time. It enables companies to learn directly from customers and better understand their needs. Through surveys and evaluations, companies can gain important insights into customer service and recognize where improvements are needed. Customer service employees should also be surveyed regularly to identify problems in the workflow. An open exchange of feedback can increase employee motivation and lead to faster problem solving.
The continuous training and development of the customer service team is crucial for optimizing the average resolution time. A well-trained team can process requests faster and more effectively, resulting in a lower ART. Training should include both technical knowledge and soft skills development. The ability to communicate in an empathetic and customer-oriented manner is of utmost importance for customer service employees. Companies that invest in the training of their employees usually benefit from better customer service and higher customer satisfaction.
Continuous monitoring and analysis of average resolution time is key to identifying trends and making adjustments. Companies should define suitable KPIs to regularly measure and evaluate the ART. Analytical tools can support this by processing data and converting it into clear dashboards. This information enables managers to make targeted decisions and develop strategies to improve the effectiveness of customer service. A continuous improvement process is the key to successful customer service.
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