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Customer-centric
KPI

Customer acquisition costs

The total costs associated with acquiring a new customer.

Praxisbeispiel

A company calculates its customer acquisition costs to see how effective its marketing efforts are.

Synonyme/­Abkürzungen

Customer Acquisition Cost, CAC

MORGEN Glossar

Das MORGEN Glossar ist Ihr ultimativer Leitfaden für Begriffe, Methoden und KPIs, die für Geschäftsmodelle und Digitalisierung wesentlich sind. Von Kundenzentrierung bis hin zu spezifischen Messgrößen - wir haben alles abgedeckt, um Sie auf Ihrem Weg durch die digitale Transformation zu unterstützen. Nutzen Sie dieses Glossar, um Ihr Verständnis zu vertiefen und Ihre Geschäftsstrategie effektiv zu gestalten.

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