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Customer-centric
KPI

Customer Lifetime Value

The total net income that a company expects from a particular customer over the entire duration of the business relationship.

Praxisbeispiel

A company calculates CLV to determine how much it is prepared to spend on acquiring new customers.

Synonyme/­Abkürzungen

CLV

MORGEN Glossar

Das MORGEN Glossar ist Ihr ultimativer Leitfaden für Begriffe, Methoden und KPIs, die für Geschäftsmodelle und Digitalisierung wesentlich sind. Von Kundenzentrierung bis hin zu spezifischen Messgrößen - wir haben alles abgedeckt, um Sie auf Ihrem Weg durch die digitale Transformation zu unterstützen. Nutzen Sie dieses Glossar, um Ihr Verständnis zu vertiefen und Ihre Geschäftsstrategie effektiv zu gestalten.

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