Bildmarke Gradient
Customer-centric
Digital
Begriff

Customer Relationship Management

An approach to managing a company's interactions with current and potential customers.

Praxisbeispiel

A company implements a CRM system to manage its customer contacts, sales and customer service requests.

Synonyme/­Abkürzungen

CRM

MORGEN Glossar

Das MORGEN Glossar ist Ihr ultimativer Leitfaden für Begriffe, Methoden und KPIs, die für Geschäftsmodelle und Digitalisierung wesentlich sind. Von Kundenzentrierung bis hin zu spezifischen Messgrößen - wir haben alles abgedeckt, um Sie auf Ihrem Weg durch die digitale Transformation zu unterstützen. Nutzen Sie dieses Glossar, um Ihr Verständnis zu vertiefen und Ihre Geschäftsstrategie effektiv zu gestalten.

Weitere Begriffe aus der Kategorie Customer-centric und Digital

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MORGEN develops business models for SMEs

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