Bildmarke Gradient
Digital
KPI

Click-Through Rate

The percentage of users who click on a particular link in relation to the total number of users who have seen the page, email or ad.

Praxisbeispiel

A company tracks the CTR of its email marketing campaigns to evaluate their effectiveness.

Synonyme/­Abkürzungen

CTR

MORGEN Glossar

Das MORGEN Glossar ist Ihr ultimativer Leitfaden für Begriffe, Methoden und KPIs, die für Geschäftsmodelle und Digitalisierung wesentlich sind. Von Kundenzentrierung bis hin zu spezifischen Messgrößen - wir haben alles abgedeckt, um Sie auf Ihrem Weg durch die digitale Transformation zu unterstützen. Nutzen Sie dieses Glossar, um Ihr Verständnis zu vertiefen und Ihre Geschäftsstrategie effektiv zu gestalten.

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