Cost per acquisition
The costs incurred to acquire a customer.
Praxisbeispiel
An online store calculates the CPA by dividing the total marketing expenditure by the number of conversions.
Synonyme/Abkürzungen
CPA
MORGEN Glossar
Das MORGEN Glossar ist Ihr ultimativer Leitfaden für Begriffe, Methoden und KPIs, die für Geschäftsmodelle und Digitalisierung wesentlich sind. Von Kundenzentrierung bis hin zu spezifischen Messgrößen - wir haben alles abgedeckt, um Sie auf Ihrem Weg durch die digitale Transformation zu unterstützen. Nutzen Sie dieses Glossar, um Ihr Verständnis zu vertiefen und Ihre Geschäftsstrategie effektiv zu gestalten.
Weitere KPIs aus der Kategorie Digital
- Average Order Value
- Average Resolution Time
- Average Time to Conversion
- Average revenue per user
- Average session duration
- Bounce rate
- Cart abandonment rate
- Churn rate
- Click-Through Rate
- Conversion rate
- Cost Per Click
- Cost of Goods Sold
- Cost per acquisition
- Cost per lead
- Customer Acquisition Cost
- Customer retention rate
- Employee Turnover Rate
- First response time
- Load Time
- Mobile Traffic
- Monthly Active Users
- Operating profit margin
- Organic Traffic
- Page Views Per Visit
- Response time
- Return on ad spend
- Return on investment
- Revenue run rate
- Sales Growth
- Sales Revenue
- Sales conversion rate
- Social media engagement
- Social media engagement rate
- Time on Site
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