Cost Per Click
The costs incurred by each click in a pay-per-click (PPC) advertising campaign.
Praxisbeispiel
A company tracks its CPC to measure the effectiveness of its online advertising.
Synonyme/Abkürzungen
CPC
MORGEN Glossar
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Weitere KPIs aus der Kategorie Digital
- Average Order Value
- Average Resolution Time
- Average Time to Conversion
- Average revenue per user
- Average session duration
- Bounce rate
- Cart abandonment rate
- Churn rate
- Click-Through Rate
- Conversion rate
- Cost Per Click
- Cost of Goods Sold
- Cost per acquisition
- Cost per lead
- Customer Acquisition Cost
- Customer retention rate
- Employee Turnover Rate
- First response time
- Load Time
- Mobile Traffic
- Monthly Active Users
- Operating profit margin
- Organic Traffic
- Page Views Per Visit
- Response time
- Return on ad spend
- Return on investment
- Revenue run rate
- Sales Growth
- Sales Revenue
- Sales conversion rate
- Social media engagement
- Social media engagement rate
- Time on Site
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