Bildmarke Gradient
Digital
Methode

Jobs to be Done

A theory of consumer behavior research that states that customers "hire" products to do "jobs".

Praxisbeispiel

A company uses the JTBD theory to generate new product ideas that meet the unmet needs of customers.

Synonyme/­Abkürzungen

JTBD

MORGEN Glossar

Das MORGEN Glossar ist Ihr ultimativer Leitfaden für Begriffe, Methoden und KPIs, die für Geschäftsmodelle und Digitalisierung wesentlich sind. Von Kundenzentrierung bis hin zu spezifischen Messgrößen - wir haben alles abgedeckt, um Sie auf Ihrem Weg durch die digitale Transformation zu unterstützen. Nutzen Sie dieses Glossar, um Ihr Verständnis zu vertiefen und Ihre Geschäftsstrategie effektiv zu gestalten.

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How do you transform your business model for TOMORROW?

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MORGEN develops business models for SMEs

Experience what's possible tomorrow. In a world full of change, we support SMEs in recognizing and exploiting the hidden opportunities in current challenges. We tap into sources of income that seem unimaginable today - and turn them into your future business success.

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