There are usually many solutions to a problem on the market. These have advantages and disadvantages. Think about what would happen if your disadvantages could be an advantage for your customer. What would have to change?
Jede Woche eine Frage rund um die Themen Geschäftsmodell , Nachhaltigkeit , Pricing , Wert oder Kundenfokus.
This question is of great importance as it encourages you to look at the business model from a completely new perspective. It requires deep reflection and can lead to groundbreaking insights. We are often so stuck in our ways of thinking and acting that we overlook the potential benefits of our apparent weaknesses. By reframing our supposed disadvantages, we can transform them into something valuable. It encourages us to think beyond limitations and see challenges as opportunities.
One company that has successfully implemented this approach is the bicycle company VanMoof. They had a problem with frequent transportation damage to their bikes. Instead of accepting this as an unavoidable disadvantage, they turned it into an advantage by designing their packing boxes to look like TV boxes. This led to more careful handling by the transport companies and ultimately less damage in transit. In doing so, they have changed the perception of the problem and turned it into an advantage.
