MORGEN Impuls

Jede Woche eine Frage rund um die Themen Geschäftsmodell , Nachhaltigkeit , Pricing , Wert oder Kundenfokus.

Explanation

When we generate a benefit for a customer group that is as unique as possible on the market and for which users are prepared to pay a financial reward.

Follow-up questions

But how is this uniqueness created? How is the benefit for the customer maximized and communicated to the customer? Which needs/benefits are served by particularly successful business models? How can business models that are based on payments from third parties, for example, be anchored in this definition? - Follow-up questions that come to mind.

Impulses for your strategy

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