Which third parties might be interested in your customers?
Imagine you were allowed to simply pass on customer (data). Who would be interested, even apart from your competitors, and why?
MORGEN Impuls
Jede Woche eine Frage rund um die Themen Geschäftsmodell , Nachhaltigkeit , Pricing , Wert oder Kundenfokus.
Explanation
This week's impulse contains one of the questions with the greatest potential. Data, and customer data in particular, is very valuable to companies, but often even more valuable to third parties. Many very successful business models have emerged from the flow of money from third parties. Be it via ads such as Google or affiliate marketing in general.
Another example of a successful business model that relies on third parties is Trade Republic. This is not about customer data but about "payments from third parties to the bank" which the neobrokers use to enable low transaction costs for customers. Here, the brokers receive reimbursements from the trading center and thus generate additional income.
Follow-up questions
Is the data also valuable when anonymized? Which component makes the data particularly valuable? How could the data be made even more valuable? What else could be collected? Would our customers be prepared to agree to the data being passed on if we used it to (partially) cross-finance the service consumed? Can we ourselves set up a business model like the third party and use this data?
What place does your company have in the world of TOMORROW?
MORGEN helps managing directors with the right questions to transform their companies.
We ask the right questions
Our workshop card set includes a selection of around 50 cards with impulse questions on the topics of sustainability, digitalization, values and customer centricity, which you can use to work on new business models. You can find more impulse questions in our digitalization tool MORGEN People.