In which moment/context does your product create the greatest/smallest value?
A savior in need is often much more valuable than a standard product. Think about the moment/context in which the value of your product/service changes.
MORGEN Impuls
Jede Woche eine Frage rund um die Themen Geschäftsmodell , Nachhaltigkeit , Pricing , Wert oder Kundenfokus.
Explanation
The value of a new business model naturally increases subjectively as soon as it is urgently needed. But developing and introducing a new business model takes time. At the last minute, this is probably a case for an M&A consultant rather than a business model development consultancy. The value is lowest when a well-running, lucrative business model is in place. But this is where I come up against the paradox of only needing a new business model when you can't acquire it in the short term. This paradox also exists in the insurance industry. Nobody needs insurance except in the unlikely event of a claim. After all, another business model generates revenue for a diversified company, while insurance first generates costs. Also, for most of the insurance policies I personally own, a claim seems less likely than the need for a new business model.
Follow-up questions
How can the value be increased depending on context or time? What creates this context or moment? Can the additional value be converted into a product advantage?
What place does your company have in the world of TOMORROW?
MORGEN helps managing directors with the right questions to transform their companies.
We ask the right questions
Our workshop card set includes a selection of around 50 cards with impulse questions on the topics of sustainability, digitalization, values and customer centricity, which you can use to work on new business models. You can find more impulse questions in our digitalization tool MORGEN People.