In which moment/context does your product create the greatest/smallest value?
A savior in need is often much more valuable than a standard product. Think about the moment/context in which the value of your product/service changes.
MORGEN Impuls
Jede Woche eine Frage rund um die Themen Geschäftsmodell , Nachhaltigkeit , Pricing , Wert oder Kundenfokus.
Explanation
The value of a new business model naturally increases subjectively as soon as it is urgently needed. But developing and introducing a new business model takes time. At the last minute, this is probably a case for an M&A consultant rather than a business model development consultancy. The value is lowest when a well-running, lucrative business model is in place. But this is where I come up against the paradox of only needing a new business model when you can't acquire it in the short term. This paradox also exists in the insurance industry. Nobody needs insurance except in the unlikely event of a claim. After all, another business model generates revenue for a diversified company, while insurance first generates costs. Also, for most of the insurance policies I personally own, a claim seems less likely than the need for a new business model.
Follow-up questions
How can the value be increased depending on context or time? What creates this context or moment? Can the additional value be converted into a product advantage?
