MORGEN Impuls

Jede Woche eine Frage rund um die Themen Geschäftsmodell , Nachhaltigkeit , Pricing , Wert oder Kundenfokus.

Explanation

I would focus much more on sustainability from a social and ecological point of view. While securing the future is currently the primary focus for many companies, I believe that ecological sustainability could be the competitive advantage or a niche of the future. The focus would therefore not be on resilience but on finding the most regenerative business model in order to market the positive environmental balance as a surplus (e.g. through certificates).

Follow-up questions

Why can't I do this? How do I come to this assumption? What would have to happen for me to follow this vision? Can I incorporate parts (cherry-picking) of my vision into the corporate strategy?

What place does your company have in the world of TOMORROW?

What place does your company have in the world of TOMORROW?
How do you inspire the customers of TOMORROW?
What place does your company have in the world of TOMORROW?
How do you conquer the digital markets of TOMORROW?
How does your company still create value TOMORROW?
How do you transform your business model for TOMORROW?

MORGEN helps managing directors with the right questions to transform their companies.

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We ask the right questions

Our workshop card set includes a selection of around 50 cards with impulse questions on the topics of sustainability, digitalization, values and customer centricity, which you can use to work on new business models. You can find more impulse questions in our digitalization tool MORGEN People.

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