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The question may seem simple at first glance, but it is profound and can lead us to re-evaluate the dynamics of our business model. In an ever-changing business world, adapting and expanding our business model is often critical to continued success. It's not just about introducing new products or services, but the overall strategy of how we create and deliver value.

It's important that we focus not just on small adjustments, but also on significant changes that transform the way we do business. It could be the introduction of a new sales strategy, the development of new markets or the implementation of a completely new technology in our operations.

Follow-up questions

  • What motivated the last change or addition to our business model?
  • How did the last change affect our business results?
  • What were the challenges in implementing the last change and how did we overcome them?
  • What changes or additions have we made in the last five years?
  • What changes or additions are we planning for the near future?
  • How do we identify areas in our business model that need adjustments or additions?
  • How do we incorporate customer feedback into changes to our business model?
  • How do we incorporate changing market trends into our business model?

What place does your company have in the world of TOMORROW?

What place does your company have in the world of TOMORROW?
How do you inspire the customers of TOMORROW?
What place does your company have in the world of TOMORROW?
How do you conquer the digital markets of TOMORROW?
How does your company still create value TOMORROW?
How do you transform your business model for TOMORROW?

MORGEN helps managing directors with the right questions to transform their companies.

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We ask the right questions

Our workshop card set includes a selection of around 50 cards with impulse questions on the topics of sustainability, digitalization, values and customer centricity, which you can use to work on new business models. You can find more impulse questions in our digitalization tool MORGEN People.

Request card set free of charge
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