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In today's fast-paced business world, personalization is a critical factor in gaining competitive advantage and fostering long-term customer loyalty. Personalizing products and services is one way to increase their value to the customer and improve satisfaction.

A customized offering can significantly increase the perceived value and usefulness of a product or service. This extra level of attention and care shows customers that they are valued and that their needs are the focus. In addition, customized products can create a unique customer experience that strengthens brand image and promotes customer loyalty.

In the digital age, companies increasingly have the opportunity to tailor their products and services to the individual needs and preferences of their customers. Technologies such as artificial intelligence and data analytics can be used to better understand customers' preferences and behaviors and meet their expectations.

One example of the successful use of personalization is the German start-up MyMüsli. MyMüsli has developed a business model that allows customers to mix their own muesli from a variety of ingredients. This customized approach has enabled MyMüsli to succeed in a competitive market and create a unique customer experience. Customers can customize their product according to their personal taste, which increases the value of the product for the individual customer and fosters a deeper connection with the brand.

Follow-up questions

  • Which products or services in your company could benefit from personalization?
  • What aspects of personalization would be particularly valuable to your customers?
  • How could you effectively integrate the process of personalization into your existing operational processes?
  • What technological investments would be necessary to enable personalization in your business?
  • How could you measure and monitor the success of your personalization initiatives?

What place does your company have in the world of TOMORROW?

What place does your company have in the world of TOMORROW?
How do you inspire the customers of TOMORROW?
What place does your company have in the world of TOMORROW?
How do you conquer the digital markets of TOMORROW?
How does your company still create value TOMORROW?
How do you transform your business model for TOMORROW?

MORGEN helps managing directors with the right questions to transform their companies.

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We ask the right questions

Our workshop card set includes a selection of around 50 cards with impulse questions on the topics of sustainability, digitalization, values and customer centricity, which you can use to work on new business models. You can find more impulse questions in our digitalization tool MORGEN People.

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