Which parts of your value proposition can be delivered digitally?
Products/services create added value for the customer. Which components of the overall value can be fulfilled in the digital space?
MORGEN Impuls
Jede Woche eine Frage rund um die Themen Geschäftsmodell , Nachhaltigkeit , Pricing , Wert oder Kundenfokus.
Explanation
The primary value of a new business model is, of course, the monetary return. However, there are many other values, such as security for the future, resilience to change and diversification.
A new business model can also be digital or take place in the digital space. In fact, these models are usually particularly scalable and profitable. Advice can also be provided digitally, e.g. through product finders or online training/courses.
I personally regularly practise putting values into words. It is often difficult enough to identify values and consider them separately. For example, the value for the customer can vary subjectively depending on the situation (see last week's impulse). Performance, product benefit and value are often mixed up, but they differ:
Using the smartphone as an example
Performance: e.g. making calls, sending messages, surfing the Internet
Product benefit: e.g. long battery life, high speed
Value: communication and access to information, accessibility, security
Situationalvalue: getting lost in the desert (with cell phone reception)
Follow-up questions
Are customers prepared to pay money for this individual added value? How could this value be increased through data or information? What should this digital space look like?
