Growth in harmony with sustainable value creation

Transform your company with sustainable strategies. In our workshop, you will learn how to anchor sustainability in your business model and create economic value through responsible practices.

Target group
Managing directors, strategy developers, sustainability officers, marketing managers
Previous experience
Basic knowledge in the implementation of sustainability strategies in a business context
Time investment
Two intensive days (9:00 to 17:00) and arrival the evening before (from 15:00)

This is what you take with you:

  1. Understanding of sustainable business models and their impact.
  2. Knowledge of relevant sustainability KPIs and their use.
  3. Tools to reduce environmental impacts and risks.
  4. Skills to integrate sustainability into business planning.
  5. Practices for developing sustainable products and services.
  6. Strategies for communicating sustainability goals and results.
  7. Methods to promote a sustainable corporate culture.
  8. Insight into successful sustainability initiatives of other companies.
  9. Individual action plan for implementing sustainability measures.

Workshop insights: Our video shows the change in action

To experience in the workshop

Sustainable vision: Develop a clear vision for a sustainable future for your company.
Green transformation: Find out how you can transform your business model sustainably.
Collaboration: Develop best practices by exchanging ideas with participants from different companies facing similar challenges.
Practical orientation: Learn through real case studies and practical exercises.
Stakeholder engagement: Learn how to involve all stakeholders in your sustainability journey.
Eco-efficiency: Discover how you can save costs and protect resources through eco-efficient processes.
Teamwork: Work in groups and learn from the experiences and perspectives of others.
Sustainable solutions: Develop strategies that ensure long-term success.
Sustainable innovation: Learn how to integrate sustainable innovation into your business model.
Sustainability measurement: Learn how to measure the progress and success of your sustainability initiatives.
Focus time: Use the time in the workshop to concentrate fully on customer centricity, away from the day-to-day business.
Reusable templates: Receive templates and tools that you can also use in your company after the workshop.

We all have the same core as B2B customers, which connects us. But I find it enriching to meet different people, outside of my own circle. That's how I learn the most, by getting to know new perspectives.

Veronika Beck
Head of Global Marketing @ NETZSCH Pumps & Systems

Real added value

Resource efficiency and cost reduction
By implementing sustainable practices and technologies, you can improve your company's resource efficiency and make significant cost savings. From energy efficiency to reducing waste, sustainability can lead to significant monetary benefits that improve your bottom line while protecting the environment.
Improved reputation and brand value
A sustainable business model improves your company's image and increases brand value. In an increasingly conscious society, this can lead to increased customer loyalty and retention, promoting the longevity and profitability of your business.
Access to new markets and customer segments
With a sustainable business model, you can tap into new, ecologically aware market segments. In addition, sustainability certificates and standards open up new international markets that can lead to increased sales and growth.
Risk management and compliance
A sustainable business model helps to minimize regulatory risks and prepare for future changes in environmental and social legislation. This can lead to considerable savings in penalties, fines and compliance costs in the long term.
Talent acquisition and retention
Sustainability has a positive effect on corporate culture and attracts highly qualified specialists who value social responsibility. This can lead to higher employee satisfaction, lower staff turnover rates and therefore cost savings in human resources.
Innovation and competitive advantage
Sustainable practices foster creativity and innovation. They can inspire the development of new, environmentally friendly products and services that give you a competitive advantage and open up new sources of revenue.
Long-term business success
By taking economic, ecological and social aspects into account in your business model, you are geared towards sustainable and long-term success. This creates a stable framework for financial growth and contributes to long-term value creation.
Customer loyalty and satisfaction
Sustainability is an increasingly important criterion for purchasing decisions. A sustainable business model can help to increase customer satisfaction and loyalty, which has a direct impact on sales and promotes long-term customer relationships.

Further workshop information

We offer you the opportunity to book a preliminary talk. In this meeting we can discuss the workshop and its objectives and clarify any questions you may have. This helps us to tailor the workshop to your specific needs and ensure that you get the most out of your participation.

Book a preliminary talk

Our working method is based on impulse questions and group work. We do not market methods, but use them to achieve meaningful results. Our focus is on practice and the active involvement of participants from different companies.

This workshop is particularly relevant for managing directors, strategy developers, sustainability officers and marketing managers who play a central role in the development and implementation of sustainability strategies. We also invite employees from the areas of development, purchasing and sales. By involving all relevant stakeholders in the company, we ensure that the strategies and knowledge developed in the workshop are deeply anchored in the company, leading to stronger and more sustainable change.

Raise the customer experience to a new level together with other companies. Discover how you can identify customer needs and develop a deep understanding of the customer in an atmosphere of open exchange and collegial collaboration.

Use cross-industry insights and innovative approaches to create an authentic and unique customer experience. The diversity of participants from different industries provides a unique opportunity to benefit from the experiences and perspectives of others. This cross-industry approach makes it possible to jointly develop solutions tailored to a wide range of customer needs.

After the workshop, you will be well equipped to transform your business model sustainably. With the action plan developed in the workshop, you can take concrete steps to integrate sustainability into all areas of your company. In addition, you will have the tools and knowledge to identify and implement new sustainable projects, strengthen the culture in your company and inspire your employees with the sustainable vision. You will also be able to measure and continuously improve the progress and success of your sustainability initiatives. You will have MORGEN optional support to help you with continuous improvement and new challenges. In addition, you will have access to our digitalization platform "MORGEN People" digitalization platform. Here you can look up the contents of the workshop, exchange ideas with other participants, obtain feedback and book further advice if required. MORGEN is optionally available to support you during implementation and help you with further challenges.

Sustainability is not just an ethical or ecological issue, but an integral part of modern business models. Companies that integrate sustainability into their strategy improve their competitiveness, promote innovation and secure their long-term profitability.

MORGEN is a specialized management consultancy for business model development. It helps managing directors with the right questions to transform their companies. In peer groups, managing directors work together to develop sustainable, digital, customer-centric and value-based business models for their company

Agenda / Schedule

The agenda of our workshops is designed in such a way that it not only provides structure, but also leaves enough room for spontaneous discussions and reflections. The agenda and thematic blocks are individually tailored to the group after a brief survey prior to the workshop; the workshops are as individual as your participants. The breaks and free time are deliberately planned as an integral part of the program in order to deepen what has been learned in a relaxed atmosphere and to strengthen the community. Whether over a meal together, an activity in nature or an evening drink - the conversations continue to flow and the topics of the day are explored from different angles.


Getting to know each other and fireside chat

  • from 15:00: Arrival
  • 17:00: Soft opening - welcome and getting to know each other
  • 18:00: Fireside chat - outlook and current status
  • 19:30: Dinner and exchange
  • from 21:00: Relaxation/getting to know each other at the bar

First workshop day

Discussion and best practices

  • from 7:00 a.m.: Breakfast buffet
  • 09:00 am: Start of the day with an activation round
  • 10:00 am: First themed block
  • 12:00 p.m.: Lunch with three courses
  • 14:00: Second themed block
  • 15:30: Community activity (outdoors depending on the weather)
  • 17:00: Free time for relaxation
  • 19:00: Dinner and discussion
  • from 21:00: Free time or meeting at the bar

Second workshop day

Practice and deliverables

  • from 7:00 a.m.: Breakfast buffet
  • 09:00 am: Start of the third practical topic block
  • 12:00 noon: Lunch with three courses
  • 13:30: Fourth thematic block with development of further deliverables
  • 16:00: Final round and open conclusion
  • 18:00 hrs: Departure

The trainers

With the MORGEN Consulting, we bring our concentrated experience to SMEs. Our expertise ranges from digital transformation to sustainable, customer-centric and value-based business models. Together, we have successfully advised numerous companies over the past six years, while Jonas Lindner and Daniel Kestler have been driving change in SMEs for over 19 years.

  • Jonas Reuter
    Jonas Reuter
    Managing Director, Partner
  • Daniel Kestler
    Daniel Kestler
  • Jonas Lindner
    Jonas Lindner



You can easily register using our online form or by email. If you have any questions or require further information before booking, we are happy to offer you a preliminary meeting. Use this opportunity to discuss the workshop and its objectives and ensure that it is tailored to your needs. Invest in the future of your company and register today!

Our value proposition

MORGEN guarantees you real added value. If you are not satisfied with our service, you only pay for the value we were able to create for you.

We deal with these problems in the workshop


Integrating sustainable practices into business operations is not only an ethical necessity, but can also be a strategic strength. However, many CEOs are concerned that the transition to sustainability could lead to competitive disadvantages. But let's look at this challenge from a different perspective: every transition, every change to the business model is also an opportunity to differentiate yourself in the market and stand out from competitors through social responsibility and sustainability. A detailed analysis of your business model could reveal potential where sustainability and competitive advantage go hand in hand.

A practical approach to integrating sustainability would be to introduce a circular economy into your business model, for example. This can both save costs and contribute to sustainability by using resources efficiently and reducing waste. In parallel, the development of digital business models that replace physical processes can reduce the environmental footprint. Digital business models could, for example, include the use of artificial intelligence or blockchain technology to optimize processes.

MORGEN is specialized in planning and implementing such changes with you. Our experts will take your business into a sustainable future without you having to fear competitive disadvantages. For us at MORGEN sustainability is not just an environmental aspect, but we understand it holistically and especially from an economic point of view - for us, sustainability also means sustainable management and ensuring the profitability of the companies we work with. We would be pleased to invite you to a no-obligation meeting to find out more about your specific challenges and to present our approaches to sustainable business development.

Secure advice

Many CEOs are unsure how and where to integrate sustainability into their business. A key to solving this dilemma could lie in applying a holistic approach where sustainability is embedded in the DNA of the company. To achieve this, it is necessary to look at all aspects of the business, from product development to the supply chain and internal culture.

The first practical step is to carry out a sustainability check to identify the areas that offer the greatest potential for improvement. This could be done through a sustainability audit that assesses both direct and indirect impacts on the environment, employees and society as a whole. A further step could be the implementation of a sustainability management system that helps to set goals, plan measures and measure progress.

MORGEN has the necessary skills and experience to assist you with these steps. We will work closely with you to ensure that sustainability becomes an integral part of your business model. We invite you to a free initial consultation to discuss your specific challenges and introduce you to our holistic solutions for sustainable business development.

free initial consultation

Improving sustainability in the supply chain can be a complex task that many managing directors are faced with. It involves looking at the entire value chain and evaluating both your own operational processes and those of your suppliers. A sustainable change in the supply chain can have a significant impact on the company's competitiveness and reputation, while at the same time significantly reducing its environmental footprint.

A practical approach to improving supply chain sustainability could include, for example, introducing standards and certifications for suppliers to ensure that they adhere to sustainable practices. In addition, innovative technologies such as blockchain could be used to improve transparency and traceability in the supply chain.

MORGEN can help you in this task by supporting you to integrate sustainable practices into your supply chain while securing your competitive advantage. We would be happy to discuss the challenges of your supply chain with you in a no-obligation meeting and plan the next steps for sustainable development.

Schedule appointment

Measuring and reducing the carbon footprint is not only a necessary initiative for a more sustainable future, but is increasingly becoming a legal requirement. The implementation of ESG (Environmental, Social, Governance) reporting brings additional complexity to the business processes of many CEOs. However, these reports are more than just a legal obligation. They serve as important tools for transparency and accountability to all stakeholders. However, it is important to emphasize that an ESG report is only truly valuable if it is based on real improvements and not just aimed at pure reporting.

A practical approach to measuring and reducing the carbon footprint could be the implementation of a comprehensive carbon management system. This system could help to track emissions, increase efficiency and introduce renewable energy. In addition, establishing internal carbon pricing could raise awareness of the cost of carbon emissions and incentivize a culture of sustainability.

At MORGEN our focus is on making real improvements, not just meeting reporting requirements. We work closely with you to improve your business model in innovative ways and reduce your company's carbon footprint in the process. We invite you to a no-obligation initial consultation where we can discuss your specific challenges and work together to develop an effective strategy to improve your carbon footprint. Because real change starts with the first step, and we are ready to take this path with you.

free appointment

Sustainability is more than just a trend, it is a principle that consumers expect from brands today. It can be a challenge to authentically integrate sustainability into the brand identity. But it is a worthwhile effort as it strengthens the brand image, improves customer loyalty and differentiates the company in the market. Think of sustainability not just as an additional item in your marketing plan, but as an integrated part of your overall business model.

One concrete way to integrate sustainability into your brand identity could be to establish transparent and responsible supply chain management. In addition, you could underpin your sustainability claim by developing environmentally friendly products and services and by actively engaging in social issues. Ultimately, it's about thinking outside the box and understanding how your brand can have a positive impact on society and the environment.

In a non-binding introductory meeting with MORGEN we can work out together how sustainability can be anchored in your brand identity. We focus on authenticity and credibility. Because a sustainable brand is more than just a green logo, it is a brand that is continuously committed to a better world.

Book a trial session

Integrating sustainable innovations into products and services can be a complex undertaking. But it is also an opportunity to open up new markets, stand out from the competition and ultimately increase business success. A sustainable product or service is not only environmentally friendly, it also provides added value for your customers and increases your company's profitability.

One practical approach could be to implement a holistic sustainability management system. This could include revising existing products and services to make them more environmentally friendly. Or the development of new, innovative solutions based on the principles of the circular economy. This is not just about ecological sustainability, but also about social and economic sustainability.

With the support of MORGEN you can successfully master these challenges. During a free initial consultation, we would like to learn more about your specific challenges and develop an individual strategy together with you. Because we believe that sustainable innovations are the key to a future-proof and successful business model.

start now

Integrating sustainability into the business strategy is a crucial step for any future-oriented company. It is about seeing sustainability not just as an obligation, but as an opportunity to improve value creation while having a positive impact on society and the environment. This is not just about the "what" (e.g. CO2 reduction), but also about the "how" (e.g. inclusive working practices, fair trade).

A concrete starting point could be the integration of sustainability criteria into your business decisions. This could include integrating sustainability goals into your strategic planning, embedding sustainable practices into your business processes and introducing an environmental management system. It could also mean driving the development of sustainable products and services and promoting a culture of sustainability within your company.

With MORGEN at your side, you can overcome these challenges. In a no-obligation initial consultation, we would like to learn more about your challenges and work together to develop an effective sustainability strategy. Because we believe that a sustainable business model is the key to long-term business success.

Secure advice

Country Hotel Weisses Ross

At the Hotel Weissen Ross, you will find an excellent retreat that offers the ideal setting for focused work with its familiar ambience and first-class comfort. Here, local cuisine is combined with an atmosphere that encourages reflection and productive exchange. The luxurious spa area supports relaxed reflection and offers space to work on forward-looking concepts away from the meeting room.

The Hotel Weissen Ross in Illschwang, our carefully selected venue, embodies warmth and tradition. Family-owned, it reflects the true spirit of the region with its authentic Franconian grandma cuisine. Our participants immediately feel at home here, surrounded by an atmosphere that invites you to feel at home. Despite the traditional cuisine, the hotel also offers sophisticated vegan and vegetarian options that leave nothing to be desired. The individually designed rooms offer a high standard that is a pleasant contrast to the impersonal hotel chains, and a relaxing oasis awaits you in the fragrance area. The experience is rounded off by a fully equipped spa area that invites you to relax after an intensive workshop day. The Hotel Weissen Ross is therefore the ideal place to learn, grow and exchange ideas in an inspiring and relaxing environment.

Our upcoming workshop will take place at the tranquil Hotel Weissen Ross in Illschwang, nestled in the natural beauty of the Bavarian Jura. It's easy to get here: just three kilometers from the Sulzbach-Rosenberg exit on the A6 freeway, our venue is easy to find, even for those traveling by car. For those coming from further afield, Nuremberg with its airport and exhibition center is only half an hour's drive away. Rail travelers can reach us from Sulzbach-Rosenberg station, from where we will be happy to organize a cab transfer to the hotel on request. Charging facilities for electric cars are available on site so that every participant can arrive safely and sustainably and concentrate fully on the workshop.

All-round carefree

Class formation
Each application is checked to ensure a balanced composition of participants without competitors. In coordination meetings, we form classes for a neutral, non-promotional exchange that promotes both contribution and learning.
The workshops take place in high-quality locations to create a creative environment. We take care of the hotel and catering. In addition to the workshops, there is a varied program to enable direct exchange.
All inclusive
In our workshops, you benefit from comprehensive cost security. Everything you need for a productive and enjoyable experience is already included in the price. From high-quality meals, which provide culinary highlights, to a selection of drinks and offers at the bar.
Knowledge assurance
Transcripts are not necessary, the school days are long gone. All workshop content is structured by us and transferred to our digitalization tool, enriched with additional knowledge. The class can find itself there and can also connect and exchange information outside of the events.

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Exclusive in-house workshops: Customized training for your team

Boost your company's performance with an exclusive in-house workshop that clearly stands out from our group workshops. While our group workshops cover a wide range of topics and encourage interaction between different companies, in-house workshops offer customized, in-depth training that focuses specifically on your company's unique challenges and goals. Through this individualized focus, we can ensure that each training is maximally relevant and effective, leading to direct, measurable improvements in your business processes. Take the opportunity to develop your team with a program tailored specifically to your needs.

request an individual in-house workshop


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