Landing pages that work: Convincing product communication for market success

This workshop shows you how to design customer-centric landing pages to communicate product benefits clearly and convincingly. Participants will learn how to accelerate and optimize content creation with AI and how to differentiate their products and services from the competition through targeted value communication.

Target group
Marketing managers, product owners and sales managers
Previous experience
Knowledge of product portfolio, customers and online editing
Time investment
Two intensive days (9:00 to 17:00)

This is what you take with you:

  1. In-depth understanding of customer-centric landing page strategies
  2. Ability to communicate product benefits in a clear and targeted manner
  3. Tools for clear market differentiation of products and services
  4. Strategies for effective and value-oriented product messages
  5. Know-how for fast, AI-supported content creation
  6. Long-term strategies for increasing online presence and customer loyalty
  7. Methods for optimizing conversion rates through targeted content
  8. Insights into successful practices for recognizing customer needs

To experience in the workshop

Landing page design: Learn how to build effective and customer-centric landing pages.
Customer centricity: Understand your customers on a deeper level and learn to meet their needs.
Value orientation: Learn how to integrate values into your product presentation and thus increase your customers' willingness to pay.
Customer psychology: Understand how customers perceive value and use this knowledge to communicate.
Content creation: Learn how AI tools can speed up and optimize the quality of your web content creation.
Measuring success: Learn how to measure the progress and success of your content strategy.
Practical orientation: Learn through real case studies and practical exercises.
Reusable templates: Receive templates and tools that you can also use in your company after the workshop.

The workshop is very practical and tailored to individual requirements. In addition to the targeted creation of landing pages, I was shown how I can become even more effective in creating high-quality content with the help of AI - in my opinion a real added value for every editor.

Dominik Kifinger
Digital Marketing & PR Specialist @ NETZSCH Pumps & Systems

Real added value

Customer acquisition
Win customers by convincing them of the unique added value of your offers.
Differentiation in the market
Stand out from the competition by positioning your products clearly and attractively through targeted value communication and customer-specific approaches.
Time advantage
Gain a decisive advantage in dynamic markets through efficient, AI-supported content creation and fast implementation of marketing strategies.
Competitive advantage
Secure a significant competitive advantage through innovative online presence and skillful use of digital tools for customer contact and product presentation.
Increase in sales
Achieve a significant increase in sales through improved customer acquisition, effective product presentation and convincing communication strategies.
Product improvement
Gain valuable insights into customer needs and market trends to continuously improve your products and position them more successfully.
Brand strengthening
Strengthen your brand image through consistent and customer-oriented online communication that creates trust and recognition among your target group.
Effectiveness of advertising expenditure
Optimize your marketing budgets through targeted and effective online strategies and increased conversion rates that ensure a higher ROI.

Further workshop information

We offer you the opportunity to book a preliminary talk. In this meeting we can discuss the workshop and its objectives and clarify any questions you may have. This helps us to tailor the workshop to your specific needs and ensure that you get the most out of your participation.

Book a preliminary talk

In our workshop "Landing pages that work: Compelling Product Communication for Market Success", we offer a comprehensive program designed to deepen and expand your skills in creating customer-centric landing pages. You will gain an in-depth understanding of strategies that are directly tailored to the needs of your target audience and learn how to communicate the benefits of your products clearly and effectively.

We will equip you with the necessary tools to clearly differentiate your products and services from the market and create compelling, value-oriented product messages. In addition, we provide you with knowledge of fast, AI-supported content creation and long-term strategies to boost your online presence and increase customer loyalty. You will learn how to optimize your conversion rate through targeted content and how to effectively identify and respond to customer needs.

The workshop is practice-oriented and includes learning units on the design of landing pages, the application of customer psychology, the effective use of AI tools in content creation and methods for measuring success. You will also receive reusable templates and tools that you can use directly in your company after the workshop.

The agenda of our workshops is designed in such a way that it not only provides structure, but also leaves enough room for spontaneous discussions and reflections. The agenda and thematic blocks are individually tailored to the group after a brief survey prior to the workshop; the workshops are as individual as your participants. The breaks and free time are deliberately planned as an integral part of the program in order to deepen what has been learned in a relaxed atmosphere and to strengthen the community.

To ensure the exclusivity and specificity of our workshops, we only share detailed agendas upon direct request. This ensures a customized experience that is tailored to the needs of the participants. For a detailed agenda, please send us an informal email.

The workshop is ideal for marketing and sales managers who want to delve deeper into the world of digital customer communication. Product managers who want to learn how to better position their products through effective online presence and communication will also benefit. It is also valuable for content managers and editors who want to learn how to create compelling, customer-centric content and expand their skills in AI-powered content creation.

After the workshop, you will have a clear action plan to implement what you have learned in your company. You can use the knowledge and skills you have acquired to improve your customer relationships and strengthen your business model. You will also gain access to our digitalization platform "MORGEN People" digitalization platform.

MORGEN is a specialist consultancy for the development of business models in the SME sector. In a world full of change, we support SMEs in recognizing and exploiting the hidden opportunities in current challenges. We open up perspectives that seem unimaginable today - and turn them into your business success of MORGEN.

what we do

The trainers

The team of trainers at MORGEN Consulting brings over 20 years of strategic consulting experience in medium-sized companies. Together with our parent company, we have successfully provided strategic advice to over a hundred companies - from small, highly specialized SMEs to SDAX-listed global players. Our aim is to use our in-depth knowledge and practical experience to actively support medium-sized companies in their quest for innovation and growth.

  • Jonas Reuter
    Jonas Reuter
    Managing Director, Partner
  • Daniel Kestler
    Daniel Kestler
    Partner
  • Jonas Lindner
    Jonas Lindner
    Partner

Prices

Registration

You can easily register using our online form or by email. If you have any questions or require further information before booking, we are happy to offer you a preliminary meeting. Use this opportunity to discuss the workshop and its objectives and ensure that it is tailored to your needs. Invest in the future of your company and register today!

Our value proposition

MORGEN guarantees you substantial added value. If our services do not fully meet your expectations, you only pay the amount you consider appropriate - in case of doubt, you will not incur any costs.

We deal with these problems in the workshop

Value proposition

In the world of entrepreneurship, it's crucial to have a unique value proposition that sets your offerings apart from the competition. Finding exactly what makes your business special and communicating this clearly can be a challenge. A well thought out business model that builds on your company's strengths can make all the difference. With the right strategic direction, you can expand your customer base, consolidate your position in the market and make your company more competitive. You can also reach new customer groups and ensure long-term success with a sustainable business model.

In the MORGEN Consulting, we support you in recognizing and strategically exploiting the specific strengths and unique potential of your company. We focus on a business model that builds on your individual strengths and enables you to clearly formulate your value proposition. In doing so, we attach great importance to taking current market conditions and future trends into account. Our consulting services are aimed at securing long-term success and promoting the growth of your company. Take advantage of our offer for a free introductory meeting and find out more about the opportunities available for your company.

Request an initial consultation

A clear and convincing value proposition is the backbone of a successful corporate strategy. However, formulating such a value proposition is often a complex task. It requires an in-depth analysis of the company, its offerings and the target group in order to understand exactly what added value you offer your customers. It's not just about highlighting the qualities of your company, but also about tailoring them to the needs of your customers. A well-thought-out, customer-centric business model can make all the difference here and help to ensure that your value proposition is formulated clearly and convincingly.

The MORGEN Consultancy is at your side to analyze your company strengths and customer expectations and translate them into a strong value proposition. Our expertise in digital transformation and customer-centric business models enables us to support you in defining and communicating your value proposition. In addition, we offer support in adapting your business model to current market trends and customer needs. Take advantage of our offer for a free introductory meeting and find out how we can strengthen your value proposition and further develop your business model.

free initial consultation

Designing products and services that fulfill your value proposition is an essential task for any company. The challenge is to meet your customers' expectations while maintaining the uniqueness of your offering. A detailed analysis of your business model and precise knowledge of customer needs are essential here. This is the only way to develop products and services that reflect your value proposition and inspire your customers. Aligning your business model with sustainable and customer-centric solutions can help you to continuously improve your offering and increase the value of your company.

The MORGEN Consulting supports you in designing products and services that fulfill your value proposition. With our expertise in digital transformation, customer centricity and sustainable business models, we can help you to continuously improve your offering and adapt it to the needs of your customers. In a free introductory meeting, we will show you concrete approaches and opportunities to optimize your business model and increase the value of your company.

free consultation

The market is constantly on the move. Customer needs and expectations are changing, as are technological possibilities and legal frameworks. In this dynamic environment, it is a challenge to continuously adapt your value proposition to changing market conditions and trends. A flexible, adaptable business model is crucial here. It enables you to respond to change, adapt your offering and strengthen your competitive position.

MORGEN Consulting offers you support in adapting your business model to changing market conditions and trends. With our expertise in digital transformation, market testing and customer-centric business models, we can help you to continuously develop your value proposition and adapt to new market conditions. Take advantage of our offer for a free introductory meeting to learn more about our methods and approaches and see how we can help you strengthen your market position and successfully lead your business into the future.

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Integrating your value proposition into your brand identity is an important step in strengthening your positioning in the market. It is about making visible what makes your company unique and communicating it through your brand. To do this, it is necessary to develop a deeper understanding of your business model and understand the interactions between your value proposition and your brand. With a digital and customer-centric alignment of your business model, you can strengthen your brand and express your value proposition even better.

The MORGEN Consulting can help you integrate your value proposition into your brand identity. With our expertise in digital transformation and customer-centric business models, we can help you identify and strengthen the connections between your value proposition and your brand identity. In a free introductory meeting, we can discuss initial steps for the further development of your brand and develop practical approaches for the integration of your value proposition.

Book a consultation

Customer feedback can be a valuable tool for improving your value proposition. It can help you to better understand the needs and expectations of your customers and adapt your offering accordingly. The challenge is to use this feedback effectively and translate it into concrete improvement measures. A customer-centric business model can help you to systematically analyze customer feedback and use it to optimize your value proposition.

The MORGEN Consulting supports you in using customer feedback effectively to improve your value proposition. With our expertise in customer-centric business models and our approach to digital transformation, we can help you translate customer feedback into concrete improvement measures. Take advantage of our offer for a free introductory meeting to find out more about our approaches and work together to develop solutions that strengthen your value proposition.

Book a trial session

Measuring and evaluating your value proposition is an important part of your corporate strategy. It enables you to review the success of your efforts and make adjustments where necessary. This is not just about purely financial metrics, but also about your customers' perception of your value proposition. A sustainable business model that is designed for continuous improvement and adaptation can help you to effectively measure and evaluate your value proposition.

A targeted and systematic measurement of your value proposition could be implemented by developing a dashboard that reflects specific key performance indicators (KPIs). For example, you could introduce "customer satisfaction" as a KPI. This would involve conducting a regular survey of your customers to assess the extent to which your company is fulfilling its value proposition. Another KPI could be the "Net Promoter Score" (NPS), which measures how likely your customers are to recommend your company to others. The NPS can be a strong indicator of how well your value proposition is received by your customers.

MORGEN Consulting supports you not only in the selection of relevant KPIs, but also in the implementation of tools and processes to continuously monitor and analyze these metrics. As part of the free introductory meeting, we could create an initial draft for such a dashboard and determine the relevant KPIs.

Schedule appointment

Integrating your value proposition into all areas of your company can be a challenge. It is about ensuring that all employees understand your value proposition and implement it in their daily work. This requires a systematic examination of your business model and clear communication of your value proposition throughout the company. With a digital and customer-centric business model, you can drive the integration of your value proposition into all areas of the company and create a consistent brand identity.

Integrating your value proposition into all areas of the company could be done, for example, through regular workshops and training for your employees. All aspects of your value proposition can be discussed here and specific instructions for the individual departments can then be developed. In addition, you could use your value proposition as a leitmotif in your internal and external communication to make it visible both internally and externally.

MORGEN Consulting supports you in the planning and implementation of such measures. We work with you to develop an individual training program and support you in designing a communication strategy that focuses on your value proposition. In a free introductory meeting, we can discuss the first steps towards a comprehensive integration of your value proposition into your company.

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