Landing pages that work: Convincing product communication for market success

Design customer-centric landing pages to communicate your product benefits convincingly. Accelerate and optimize your content creation with the help of AI. Clearly differentiate your products and services from competitors through targeted value communication.

Target group
Marketing managers, product owners and sales managers
Previous experience
Knowledge of product portfolio, customers and online editing
Time investment
Two intensive days (9:00 to 17:00) and arrival the evening before (from 15:00)

This is what you take with you:

  1. In-depth understanding of customer-centric landing page strategies
  2. Ability to communicate product benefits in a clear and targeted manner
  3. Tools for clear market differentiation of products and services
  4. Strategies for effective and value-oriented product messages
  5. Know-how for fast, AI-supported content creation
  6. Long-term strategies for increasing online presence and customer loyalty
  7. Methods for optimizing conversion rates through targeted content
  8. Insights into successful practices for recognizing customer needs

Workshop insights: Our video shows the change in action

To experience in the workshop

Landing page design: Learn how to build effective and customer-centric landing pages.
Customer centricity: Understand your customers on a deeper level and learn to meet their needs.
Value orientation: Learn how to integrate values into your product presentation and thus increase your customers' willingness to pay.
Customer psychology: Understand how customers perceive value and use this knowledge to communicate.
Content creation: Learn how AI tools can speed up and optimize the quality of your web content creation.
Measuring success: Learn how to measure the progress and success of your content strategy.
Collaboration: Develop best practices by exchanging ideas with participants from different companies facing similar challenges.
Practical orientation: Learn through real case studies and practical exercises.
Teamwork: Work in groups and learn from the experiences and perspectives of others.
Reusable templates: Receive templates and tools that you can also use in your company after the workshop.

The workshop is very practical and tailored to individual requirements. In addition to the targeted creation of landing pages, I was shown how I can become even more effective in creating high-quality content with the help of AI - in my opinion a real added value for every editor.

Dominik Kifinger
Digital Marketing & PR Specialist @ NETZSCH Pumps & Systems

Real added value

Customer acquisition
Win customers by convincing them of the unique added value of your offers.
Differentiation in the market
Stand out from the competition by positioning your products clearly and attractively through targeted value communication and customer-specific approaches.
Time advantage
Gain a decisive advantage in dynamic markets through efficient, AI-supported content creation and fast implementation of marketing strategies.
Competitive advantage
Secure a significant competitive advantage through innovative online presence and skillful use of digital tools for customer contact and product presentation.
Increase in sales
Achieve a significant increase in sales through improved customer acquisition, effective product presentation and convincing communication strategies.
Product improvement
Gain valuable insights into customer needs and market trends to continuously improve your products and position them more successfully.
Brand strengthening
Strengthen your brand image through consistent and customer-oriented online communication that creates trust and recognition among your target group.
Effectiveness of advertising expenditure
Optimize your marketing budgets through targeted and effective online strategies and increased conversion rates that ensure a higher ROI.

Further workshop information

We offer you the opportunity to book a preliminary talk. In this meeting we can discuss the workshop and its objectives and clarify any questions you may have. This helps us to tailor the workshop to your specific needs and ensure that you get the most out of your participation.

Book a preliminary talk

Our working method is based on impulse questions and group work. We do not market methods, but use them to achieve meaningful results. Our focus is on practice and the active involvement of participants from different companies.

The workshop is ideal for marketing and sales managers who want to delve deeper into the world of digital customer communication. Product managers who want to learn how to better position their products through effective online presence and communication will also benefit. It is also valuable for content managers and editors who want to learn how to create compelling, customer-centric content and expand their skills in AI-powered content creation.

Raise the customer experience to a new level together with other companies. Discover how you can identify customer needs and develop a deep understanding of the customer in an atmosphere of open exchange and collegial collaboration.

Use cross-industry insights and innovative approaches to create an authentic and unique customer experience. The diversity of participants from different industries provides a unique opportunity to benefit from the experiences and perspectives of others. This cross-industry approach makes it possible to jointly develop solutions tailored to a wide range of customer needs.

After the workshop, participants will have in-depth knowledge of designing customer-centric landing pages, efficient AI-supported content creation and effective product communication. These skills will enable them to optimize their online presence and improve interaction with customers. In addition, this knowledge can be used in day-to-day business operations to adapt marketing strategies, refine customer targeting and ultimately increase sales. The methods and techniques learned are universally applicable and can also be used in other areas of the business to improve overall performance and market presence.

MORGEN is a specialized management consultancy for business model development. It helps managing directors with the right questions to transform their companies. In peer groups, managing directors work together to develop sustainable, digital, customer-centric and value-based business models for their company

Agenda / Schedule

The agenda of our workshops is designed in such a way that it not only provides structure, but also leaves enough room for spontaneous discussions and reflections. The agenda and thematic blocks are individually tailored to the group after a brief survey prior to the workshop; the workshops are as individual as your participants. The breaks and free time are deliberately planned as an integral part of the program in order to deepen what has been learned in a relaxed atmosphere and to strengthen the community. Whether over a meal together, an activity in nature or an evening drink - the conversations continue to flow and the topics of the day are explored from different angles.


Getting to know each other and fireside chat

  • from 15:00: Arrival
  • 17:00: Soft opening - welcome and getting to know each other
  • 18:00: Fireside chat - outlook and current status
  • 19:30: Dinner and exchange
  • from 21:00: Relaxation/getting to know each other at the bar

First workshop day

Discussion and best practices

  • from 7:00 a.m.: Breakfast buffet
  • 09:00 am: Start of the day with an activation round
  • 10:00 am: First themed block
  • 12:00 p.m.: Lunch with three courses
  • 14:00: Second themed block
  • 15:30: Community activity (outdoors depending on the weather)
  • 17:00: Free time for relaxation
  • 19:00: Dinner and discussion
  • from 21:00: Free time or meeting at the bar

Second workshop day

Practice and deliverables

  • from 7:00 a.m.: Breakfast buffet
  • 09:00 am: Start of the third practical topic block
  • 12:00 noon: Lunch with three courses
  • 13:30: Fourth thematic block with development of further deliverables
  • 16:00: Final round and open conclusion
  • 18:00 hrs: Departure

The trainers

With the MORGEN Consulting, we bring our concentrated experience to SMEs. Our expertise ranges from digital transformation to sustainable, customer-centric and value-based business models. Together, we have successfully advised numerous companies over the past six years, while Jonas Lindner and Daniel Kestler have been driving change in SMEs for over 19 years.

  • Jonas Reuter
    Jonas Reuter
    Managing Director, Partner
  • Daniel Kestler
    Daniel Kestler
  • Jonas Lindner
    Jonas Lindner



You can easily register using our online form or by email. If you have any questions or require further information before booking, we are happy to offer you a preliminary meeting. Use this opportunity to discuss the workshop and its objectives and ensure that it is tailored to your needs. Invest in the future of your company and register today!

Our value proposition

MORGEN guarantees you real added value. If you are not satisfied with our service, you only pay for the value we were able to create for you.

We deal with these problems in the workshop

Value proposition

In the world of entrepreneurship, it's crucial to have a unique value proposition that sets your offerings apart from the competition. Finding exactly what makes your business special and communicating this clearly can be a challenge. A well-thought-out business model that builds on your company's strengths can make all the difference here. With the right strategic direction, you can expand your customer base, consolidate your position in the market and make your company more competitive. You can also reach new customer groups and ensure long-term success with a sustainable business model.

In the MORGEN Consulting, we support you in recognizing and strategically exploiting the specific strengths and unique potential of your company. We focus on a business model that builds on your individual strengths and enables you to clearly formulate your value proposition. In doing so, we attach great importance to taking current market conditions and future trends into account. Our consulting services are aimed at securing long-term success and promoting the growth of your company. Take advantage of our offer for a free introductory meeting and find out more about the opportunities available for your company.

Request an initial consultation

A clear and convincing value proposition is the backbone of a successful corporate strategy. However, formulating such a value proposition is often a complex task. It requires an in-depth analysis of the company, its offerings and the target group in order to understand exactly what added value you offer your customers. It's not just about highlighting the qualities of your company, but also about tailoring them to the needs of your customers. A well-thought-out, customer-centric business model can make all the difference here and help to ensure that your value proposition is formulated clearly and convincingly.

The MORGEN Consultancy is at your side to analyze your company strengths and customer expectations and translate them into a strong value proposition. Our expertise in digital transformation and customer-centric business models enables us to support you in defining and communicating your value proposition. In addition, we offer support in adapting your business model to current market trends and customer needs. Take advantage of our offer for a free introductory meeting and find out how we can strengthen your value proposition and further develop your business model.

free initial consultation

Designing products and services that fulfill your value proposition is an essential task for any company. The challenge is to meet your customers' expectations while maintaining the uniqueness of your offering. A detailed analysis of your business model and precise knowledge of customer needs are essential here. This is the only way to develop products and services that reflect your value proposition and inspire your customers. Aligning your business model with sustainable and customer-centric solutions can help you to continuously improve your offering and increase the value of your company.

The MORGEN Consulting supports you in designing products and services that fulfill your value proposition. With our expertise in digital transformation, customer centricity and sustainable business models, we can help you to continuously improve your offering and adapt it to the needs of your customers. In a free introductory meeting, we will show you concrete approaches and opportunities to optimize your business model and increase the value of your company.

free consultation

The market is constantly on the move. Customer needs and expectations are changing, as are technological possibilities and legal frameworks. In this dynamic environment, it is a challenge to continuously adapt your value proposition to changing market conditions and trends. A flexible, adaptable business model is crucial here. It enables you to respond to change, adapt your offering and strengthen your competitive position.

MORGEN Consulting offers you support in adapting your business model to changing market conditions and trends. With our expertise in digital transformation, market testing and customer-centric business models, we can help you to continuously develop your value proposition and adapt to new market conditions. Take advantage of our offer for a free introductory meeting to learn more about our methods and approaches and see how we can help you strengthen your market position and successfully lead your business into the future.

start now

Integrating your value proposition into your brand identity is an important step in strengthening your positioning in the market. It is about making visible what makes your company unique and communicating it through your brand. To do this, it is necessary to develop a deeper understanding of your business model and understand the interactions between your value proposition and your brand. With a digital and customer-centric alignment of your business model, you can strengthen your brand and express your value proposition even better.

The MORGEN Consulting can help you integrate your value proposition into your brand identity. With our expertise in digital transformation and customer-centric business models, we can help you identify and strengthen the connections between your value proposition and your brand identity. In a free introductory meeting, we can discuss initial steps for the further development of your brand and develop practical approaches for the integration of your value proposition.

Book a consultation

Customer feedback can be a valuable tool for improving your value proposition. It can help you to better understand the needs and expectations of your customers and adapt your offering accordingly. The challenge is to use this feedback effectively and translate it into concrete improvement measures. A customer-centric business model can help you to systematically analyze customer feedback and use it to optimize your value proposition.

The MORGEN Consulting supports you in using customer feedback effectively to improve your value proposition. With our expertise in customer-centric business models and our approach to digital transformation, we can help you translate customer feedback into concrete improvement measures. Take advantage of our offer for a free introductory meeting to find out more about our approaches and work together to develop solutions that strengthen your value proposition.

Book a trial session

Measuring and evaluating your value proposition is an important part of your corporate strategy. It enables you to review the success of your efforts and make adjustments where necessary. This is not just about purely financial metrics, but also about your customers' perception of your value proposition. A sustainable business model that is designed for continuous improvement and adaptation can help you to effectively measure and evaluate your value proposition.

A targeted and systematic measurement of your value proposition could be implemented by developing a dashboard that reflects specific key performance indicators (KPIs). For example, you could introduce "customer satisfaction" as a KPI. This would involve conducting a regular survey of your customers to assess the extent to which your company is fulfilling its value proposition. Another KPI could be the "Net Promoter Score" (NPS), which measures how likely your customers are to recommend your company to others. The NPS can be a strong indicator of how well your value proposition is received by your customers.

MORGEN Consulting supports you not only in the selection of relevant KPIs, but also in the implementation of tools and processes to continuously monitor and analyze these metrics. As part of the free introductory meeting, we could create an initial draft for such a dashboard and determine the relevant KPIs.

Schedule appointment

Integrating your value proposition into all areas of your company can be a challenge. It is about ensuring that all employees understand your value proposition and implement it in their daily work. This requires a systematic examination of your business model and clear communication of your value proposition throughout the company. With a digital and customer-centric business model, you can drive the integration of your value proposition into all areas of the company and create a consistent brand identity.

Integrating your value proposition into all areas of the company could be done, for example, through regular workshops and training for your employees. All aspects of your value proposition can be discussed here and specific instructions for the individual departments can then be developed. In addition, you could use your value proposition as a leitmotif in your internal and external communication to make it visible both internally and externally.

MORGEN Consulting supports you in the planning and implementation of such measures. We work with you to develop an individual training program and support you in designing a communication strategy that focuses on your value proposition. In a free introductory meeting, we can discuss the first steps towards a comprehensive integration of your value proposition into your company.

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Country Hotel Weisses Ross

At the Hotel Weissen Ross, you will find an excellent retreat that offers the ideal setting for focused work with its familiar ambience and first-class comfort. Here, local cuisine is combined with an atmosphere that encourages reflection and productive exchange. The luxurious spa area supports relaxed reflection and offers space to work on forward-looking concepts away from the meeting room.

The Hotel Weissen Ross in Illschwang, our carefully selected venue, embodies warmth and tradition. Family-owned, it reflects the true spirit of the region with its authentic Franconian grandma cuisine. Our participants immediately feel at home here, surrounded by an atmosphere that invites you to feel at home. Despite the traditional cuisine, the hotel also offers sophisticated vegan and vegetarian options that leave nothing to be desired. The individually designed rooms offer a high standard that is a pleasant contrast to the impersonal hotel chains, and a relaxing oasis awaits you in the fragrance area. The experience is rounded off by a fully equipped spa area that invites you to relax after an intensive workshop day. The Hotel Weissen Ross is therefore the ideal place to learn, grow and exchange ideas in an inspiring and relaxing environment.

Our upcoming workshop will take place at the tranquil Hotel Weissen Ross in Illschwang, nestled in the natural beauty of the Bavarian Jura. It's easy to get here: just three kilometers from the Sulzbach-Rosenberg exit on the A6 freeway, our venue is easy to find, even for those traveling by car. For those coming from further afield, Nuremberg with its airport and exhibition center is only half an hour's drive away. Rail travelers can reach us from Sulzbach-Rosenberg station, from where we will be happy to organize a cab transfer to the hotel on request. Charging facilities for electric cars are available on site so that every participant can arrive safely and sustainably and concentrate fully on the workshop.

All-round carefree

Class formation
Each application is checked to ensure a balanced composition of participants without competitors. In coordination meetings, we form classes for a neutral, non-promotional exchange that promotes both contribution and learning.
The workshops take place in high-quality locations to create a creative environment. We take care of the hotel and catering. In addition to the workshops, there is a varied program to enable direct exchange.
All inclusive
In our workshops, you benefit from comprehensive cost security. Everything you need for a productive and enjoyable experience is already included in the price. From high-quality meals, which provide culinary highlights, to a selection of drinks and offers at the bar.
Knowledge assurance
Transcripts are not necessary, the school days are long gone. All workshop content is structured by us and transferred to our digitalization tool, enriched with additional knowledge. The class can find itself there and can also connect and exchange information outside of the events.

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Exclusive in-house workshops: Customized training for your team

Boost your company's performance with an exclusive in-house workshop that clearly stands out from our group workshops. While our group workshops cover a wide range of topics and encourage interaction between different companies, in-house workshops offer customized, in-depth training that focuses specifically on your company's unique challenges and goals. Through this individualized focus, we can ensure that each training is maximally relevant and effective, leading to direct, measurable improvements in your business processes. Take the opportunity to develop your team with a program tailored specifically to your needs.

request an individual in-house workshop


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