![Veronika Beck](https://morgen-beratung.de/_Resources/Persistent/e/3/9/5/e395c56ad22b90caec64cbfd9420a6917fef1732/MORGEN_Workshop-August23-klein-050-1008x1007-320x320.webp)
Opening up new markets through digital innovation
Digitize your business model successfully. In our workshop, you will receive the tools to promote growth, optimize processes and strengthen customer relationships. Make your company fit for the future and gain a competitive advantage.
Managing directors, digitalization officers, strategy and innovation managers, IT managers
Basic knowledge of (digital) processes and technologies in the company
Two intensive days (9:00 to 17:00) plus arrival the evening before (from 15:00)
This is what you take with you:
- Understanding of the crucial role of digital business models.
- Insight into effective methods and tools of digitalization.
- Ability to identify and evaluate digital trends.
- Practical experience in developing future-proof digital business models.
- Knowledge of measuring and evaluating the success of digitalization.
- Strategies for overcoming challenges in digitalization.
- Knowledge of how to apply KPIs in the digitalization strategy.
- A concrete action plan for successful digitalization.
Workshop insights: Our video shows the change in action
To experience in the workshop
We all have the same core as B2B customers, which connects us. But I find it enriching to meet different people, outside of my own circle. That's how I learn the most, by getting to know new perspectives.
![Veronika Beck](https://morgen-beratung.de/_Resources/Persistent/e/3/9/5/e395c56ad22b90caec64cbfd9420a6917fef1732/MORGEN_Workshop-August23-klein-050-1008x1007-320x320.webp)
Real added value
Digital lead
Market expansion
Increased efficiency
Adaptability
Customer loyalty
Data-driven decisions
Further workshop information
Our working method is based on impulse questions and group work. We do not market methods, but use them to achieve meaningful results. Our focus is on practice and the active involvement of participants from different companies.
Our workshop is primarily aimed at managing directors, digitalization officers, strategy and innovation managers and IT managers who want to drive forward the digital transformation of their company and future-proof their business model. The workshop is also of great benefit to other stakeholders such as marketing and sales managers, product managers and IT employees. Each of these roles contributes significantly to the successful digitalization of the business model and can gain valuable impetus and practical tools for implementation in their own area of responsibility by participating in the workshop.
Raise the customer experience to a new level together with other companies. Discover how you can identify customer needs and develop a deep understanding of the customer in an atmosphere of open exchange and collegial collaboration.
Use cross-industry insights and innovative approaches to create an authentic and unique customer experience. The diversity of participants from different industries provides a unique opportunity to benefit from the experiences and perspectives of others. This cross-industry approach makes it possible to jointly develop solutions tailored to a wide range of customer needs.
After the workshop, you will have a concrete action plan for the digitalization of your business model. You can apply the methods and tools you have learned directly in your company. If required, we will be happy to provide you with further support in implementing your digitalization strategy. You will also receive access to our digitalization platform "MORGEN People". Here you can look up the content of the workshop, exchange ideas with other participants, get feedback and book further advice if required. MORGEN is optionally available to support you during implementation and help you with other challenges.
Digital business models are a central component of business model development. They enable companies to create new value, increase their performance and strengthen their competitive position.
MORGEN is a specialized management consultancy for business model development. It helps managing directors with the right questions to transform their companies. In peer groups, managing directors work together to develop sustainable, digital, customer-centric and value-based business models for their company
Weitere Workshop-Infos
Wir bieten dir die Möglichkeit, ein Vorgespräch zu buchen. In diesem Gespräch können wir den Workshop und seine Ziele besprechen und alle deine Fragen klären. Dies hilft uns, den Workshop auf deine spezifischen Bedürfnisse zuzuschneiden und sicherzustellen, dass du das Beste aus deiner Teilnahme herausholst.
In unserem Workshop vermitteln wir ein tiefgehendes Verständnis für die entscheidende Rolle digitaler Geschäftsmodelle und die Nutzung effektiver Digitalisierungsmethoden. Teilnehmer erlangen die Fähigkeit, digitale Trends zu identifizieren und zu bewerten, entwickeln praktische Erfahrungen in der Erstellung zukunftssicherer digitaler Geschäftsmodelle und lernen, den Erfolg von Digitalisierungsmaßnahmen mittels KPIs zu messen und zu bewerten. Zudem bieten wir Strategien zur Überwindung digitaler Herausforderungen und erstellen einen konkreten Aktionsplan für eine erfolgreiche Digitalisierung Ihrer Unternehmung.
Die Agenda unserer Workshops ist so gestaltet, dass sie nicht nur Struktur bietet, sondern auch genügend Raum für spontane Diskussionen und Reflexionen lässt. Die Agenda und Themenblöcke werden nach der kurzen Befragung vor dem Workshop individuell auf die Gruppe zugeschnitten, die Workshop sind so individuell wie Ihre Teilnehmer:innen. Die Pausen und Freizeiten sind bewusst als integraler Bestandteil des Programms eingeplant, um das Gelernte in entspannter Atmosphäre zu vertiefen und die Gemeinschaft zu stärken.
Um die Exklusivität und Spezifität unserer Workshops zu gewährleisten, teilen wir detaillierte Agenden ausschließlich auf direkte Anfrage. Dies sichert eine maßgeschneiderte Erfahrung, die genau auf die Bedürfnisse der Teilnehmer:innen abgestimmt ist. Für eine ausführliche Agenda, sende uns bitte eine formlose E-Mail.
Unser Workshop richtet sich primär an Geschäftsführer:innen, Digitalisierungsbeauftragte, Strategie- und Innovationsmanager:innen sowie IT-Leiter:innen, die die digitale Transformation ihres Unternehmens vorantreiben und ihr Geschäftsmodell zukunftssicher gestalten möchten. Darüber hinaus ist der Workshop auch für weitere Stakeholder wie Marketing- und Vertriebsleiter:innen, Produktmanager:innen und IT-Mitarbeiter:innen von großem Nutzen. Jede dieser Rollen trägt wesentlich zur erfolgreichen Digitalisierung des Geschäftsmodells bei und kann durch die Teilnahme am Workshop wertvolle Impulse und praktische Werkzeuge für die Umsetzung im eigenen Verantwortungsbereich gewinnen.
Nach dem Workshop hast du einen klaren Aktionsplan, um das Gelernte in deinem Unternehmen umzusetzen. Du kannst die erworbenen Kenntnisse und Fähigkeiten nutzen, um deine Kundenbeziehungen zu verbessern und dein Geschäftsmodell zu stärken. Zusätzlich erhältst du Zugang zu unserer Digitalisierungsplattform "MORGEN Menschen".
MORGEN steht als spezialisierte Beratung für die Entwicklung von Geschäftsmodellen im Mittelstand. In einer Welt voller Veränderungen unterstützen wir mittelständische Unternehmen, die verborgenen Chancen in aktuellen Herausforderungen zu erkennen und zu nutzen. Wir eröffnen Ihnen Perspektiven, die heute noch unvorstellbar scheinen – und verwandeln sie in Ihren Geschäftserfolg von MORGEN.
Agenda / Schedule
The agenda of our workshops is designed in such a way that it not only provides structure, but also leaves enough room for spontaneous discussions and reflections. The agenda and thematic blocks are individually tailored to the group after a brief survey prior to the workshop; the workshops are as individual as your participants. The breaks and free time are deliberately planned as an integral part of the program in order to deepen what has been learned in a relaxed atmosphere and to strengthen the community. Whether over a meal together, an activity in nature or an evening drink - the conversations continue to flow and the topics of the day are explored from different angles.
Eve
Getting to know each other and fireside chat
- from 15:00: Arrival
- 17:00: Soft opening - welcome and getting to know each other
- 18:00: Fireside chat - outlook and current status
- 19:30: Dinner and exchange
- from 21:00: Relaxation/getting to know each other at the bar
![](https://morgen-beratung.de/_Resources/Persistent/4/6/4/3/464318cb79bd01cea60938de924a1eeb14f4f4b4/MORGEN_Workshop-August23-klein-08-3000x1687-600x337.webp)
![](https://morgen-beratung.de/_Resources/Persistent/9/f/b/d/9fbd7fb31aa13e996cdeaff085618909e7b0c5ec/MORGEN_Workshop-August23-klein-094-3000x1687-600x337.webp)
First workshop day
Discussion and best practices
- from 7:00 a.m.: Breakfast buffet
- 09:00 am: Start of the day with an activation round
- 10:00 am: First themed block
- 12:00 p.m.: Lunch with three courses
- 14:00: Second themed block
- 15:30: Community activity (outdoors depending on the weather)
- 17:00: Free time for relaxation
- 19:00: Dinner and discussion
- from 21:00: Free time or meeting at the bar
Second workshop day
Practice and deliverables
- from 7:00 a.m.: Breakfast buffet
- 09:00 am: Start of the third practical topic block
- 12:00 noon: Lunch with three courses
- 13:30: Fourth thematic block with development of further deliverables
- 16:00: Final round and open conclusion
- 18:00 hrs: Departure
![](https://morgen-beratung.de/_Resources/Persistent/f/4/3/3/f433083cb1f58f4f6afa5514285a94bc84a967b5/MORGEN_Workshop-August23-klein-062-3000x1687-600x337.webp)
The trainers
With the MORGEN Consulting, we bring our concentrated experience to SMEs. Our expertise ranges from digital transformation to sustainable, customer-centric and value-based business models. Together, we have successfully advised numerous companies over the past six years, while Jonas Lindner and Daniel Kestler have been driving change in SMEs for over 19 years.
Prices
Basis
Digitization workshop
Two days of intensive training for successful digitalization and growth promotion in the business model.
- intensive two-day workshop
- Fireside chat the evening before
- in a small class with max. 10 participants
- incl. two overnight stays in a high-quality wellness hotel
- Catering incl. drinks during the entire stay
- joint program around the workshop
- Access to our digitalization tool MORGEN People
- Risk-free through our value proposition
2.900 €
instead of € 3,500 for bookings until 30.06.2024
Premium
Workshop Digitization
Customized additional support and innovative digital solutions for sustainable growth and market advantages.
- all services of the basic package
- Individual preliminary discussion to coordinate topics and problems
- Working on your business problem using swarm intelligence in the group
- Exclusive one-to-one session on the first afternoon in a premium environment
- Premium room with greater comfort and air conditioning
- Individual follow-up report with specific solutions
- Additional two-week availability for implementation support
3.750 €
instead of € 4,500 for bookings until 30.06.2024
Preise
Basis
Workshop Digitalisierung
Zwei Tage intensives Training für erfolgreiche Digitalisierung und Wachstumsförderung im Geschäftsmodell.
- intensiver zweitägiger Workshop
- Inhouse in Ihrem Unternehmen
- oder an einem kreativen Schulungsort Ihrer Wahl
- in kleiner Gruppe mit max. 6 Teilnehmer:innen
- Zugang zu unserem Digitalisierungstool MORGEN Menschen
- Risikofrei durch unser Wertversprechen
2.900 €
Premium
Workshop Digitalisierung
Maßgeschneiderte zusätzliche Betreuung und innovative digitale Lösungen für nachhaltiges Wachstum und Marktvorteile.
- alle Leistungen des Basis-Pakets
- in zwei Gruppen mit max. 12 Teilnehmer:innen
- Individuelles Vorabgespräch zur Themen- und Problemabstimmung
- Individueller Nachbericht mit spezifischen Lösungsansätzen
- Zusätzliche zweiwöchige Erreichbarkeit für Implementierungsunterstützung
3.750 €
Registration
You can easily register using our online form or by email. If you have any questions or require further information before booking, we are happy to offer you a preliminary meeting. Use this opportunity to discuss the workshop and its objectives and ensure that it is tailored to your needs. Invest in the future of your company and register today!
Our value proposition
MORGEN guarantees you real added value. If you are not satisfied with our service, you only pay for the value we were able to create for you.
We deal with these problems in the workshop
Digital transformation
One question we often hear from managing directors is "Where do I start?". While most consultancies advise a comprehensive system and process analysis, we suggest a different approach. Digitalization should always be thought of from the customer's perspective, as it ultimately serves to increase customer benefit. By focusing on customer benefit, you can make targeted investments in technologies that increase customer loyalty and satisfaction. In workshops, we work with you to determine how your customers can derive the greatest benefit from digitalization. At the same time, this perspective promotes the development of new business models and ensures the future viability of your company. Take the opportunity for a free introductory meeting and let us work together to find the ideal starting point for your digital transformation.
Digitization is not an end in itself, but should always be focused on moving your business forward. Choosing the right tools and technologies can be overwhelming, especially given the fast-moving digital landscape. Our approach is to see technologies as tools that support your business - not as goals in themselves. We identify and evaluate digital tools that meet your specific needs and integrate them into a revamped, efficient business model. In this way, we not only ensure that you are technologically up-to-date, but also make sure that these technologies create real added value for your company. Contact us for a free introductory meeting.
Artificial intelligence is more than just a trend - it can revolutionize the way companies work and make decisions. The challenge is to use it in a way that fits your specific business model. With our expertise in AI, we can identify the most relevant fields of application in your company and guide the implementation of a suitable AI solution. But we go one step further: by integrating AI into your business model, a transformation can take place that creates new competitive advantages and ultimately contributes to the further development of your business success. Contact us, we will be happy to advise you in an initial, non-binding consultation.
The role of your customers in your digital transformation process is essential and can take many different forms. For example, this could be through the implementation of customer feedback tools that allow you to respond directly to your customers' needs and requirements. You could also use social media and other digital platforms to encourage a dialog with your customers and actively involve them in the design of new products or services. Or you could use data-driven personalization to create an individual customer experience that increases customer loyalty and satisfaction. All these approaches flow into the development and further development of your business model and make it fit for the digital future. Let's discuss the possibilities of how you can involve your customers in your transformation process in an initial, no-obligation meeting.
The thought of integrating new digital systems into your existing business processes may seem overwhelming at first, but the benefits of doing so are considerable. It could be implementing new software solutions to increase productivity, such as project management tools or automated accounting systems. Or the use of modern technologies such as cloud computing to improve data security and accessibility. Another example would be the integration of e-commerce solutions that enable you to sell your products and services online and thus open up new markets. These initiatives are not only aimed at optimizing individual processes, but also help to strengthen your business model as a whole and make it fit for the future. We at MORGEN would like to invite you to discuss the optimal digital solutions for your company with us in a no-obligation initial meeting.
Data is the backbone of a successful digital transformation. However, in order to make truly informed business decisions, this data must be transformed into insights. We help you to interpret your data and make it usable. For example, customer behaviour and preferences, captured through website interactions or purchase histories, can be used to create personalized offers and thus increase customer satisfaction and loyalty. In addition, operational data, for example on warehousing or process performance, can help to identify efficiency gains and reduce costs. An analysis of market data can in turn help to identify market trends at an early stage and adapt your offering accordingly. We do not view data analysis in isolation, but integrate it as a key component of your business model development. Let us design your data-driven business model together in an initial, free consultation.
Quantifying the success of your digital transformation is a complex task that goes beyond simply looking at financial indicators. We support you in defining metrics that are tailored to the specifics of your company and your specific business model. Metrics can include, for example, increasing operational efficiency, measured by reducing process cycle times, or increasing customer satisfaction, measured by regular customer surveys. Other metrics could be the number of new customers acquired or the improvement of the Net Promoter Score (NPS). The level of employee satisfaction and participation, measured by participation in training and development measures, can also be an indicator of the success of your digital transformation. All of these key figures are incorporated into a comprehensive analysis of your business model development. Let us define the individual framework for measuring your success together in an initial, non-binding consultation.
Business model development
The digital era inevitably brings with it a wave of disruptive business models. It can often be difficult to arm existing models against such emerging innovations. The answer lies in consolidating the core of your business while maintaining the agility to adapt to the ever-changing business world. One possible solution is to take advantage of digital technologies while strengthening the human aspect of your business.
In addition, we could think about a hybrid strategy that combines your existing business model with new, disruptive elements. This would allow you to leverage the strengths of your current model while positioning yourself innovatively. Such a further development of the business model can give your company a competitive position that can withstand disruptive influences.
The MORGEN Consultancy will be happy to support you in developing a customized strategy for your company. As experts in business model development, we know the current trends and can help you integrate them into your corporate structure in a meaningful way. Contact us today for a non-binding introductory meeting.
Perhaps you feel that your current business model is not realizing your company's full potential, or you are unsure how to effectively evaluate and improve it. One option is to conduct a comprehensive business model analysis. This will look at various aspects of your model, from the value chain, customer segments and relationships to the revenue structure.
Another approach could be to implement agile methods to make your business model dynamic and adaptable. This could lead to increased customer satisfaction as your company can react more quickly to market changes. Through these changes, your company can establish a culture of continuous improvement, which ultimately leads to a positive development of the business model.
MORGEN is at your side during this process with years of experience and expertise. In a non-binding initial appointment, we can find out together what opportunities exist for improving your business model.
When it comes to developing a new business model, the starting point is often unclear. A helpful approach can be to first look at the current trends and developments in your industry. In addition, it may be useful to put the customer at the center of your considerations and align your model with their needs and expectations.
A first starting point for developing a new business model may be to take a close look at and analyze your current situation. This is where the use of our unique tool, which consists of around 900 impulse questions, can be useful. These questions help to break down the "big picture" into many smaller building blocks and thus identify new patterns and starting points for the development of business models.
The method is based, among other things, on the St. Gallen model of strategy development and allows the business model to be viewed from different perspectives. It promotes a deeper understanding of your company and its hidden potential. The focus is always on the customer and their needs.
The experts at MORGEN will support you in finding and implementing a suitable approach for the development of a new business model. Take the opportunity and arrange a free initial appointment with us.
Assessing the risks and opportunities of different business models can be a complex task. A comprehensive understanding of your own market position, competitors and customer needs is essential. One option could be to use risk management methods and run through possible scenarios. Two widely used and useful methods in this context are SWOT analysis and scenario management.
The SWOT analysis allows you to identify strengths, weaknesses, opportunities and threats of your potential business models. This method gives you a comprehensive overview of internal and external factors that could influence the business model.
Scenario management, on the other hand, helps you to assess the long-term impact of different business models. Various possible future scenarios are designed and analyzed in order to assess the resilience and sustainability of the respective business models.
Another useful approach could be to involve your team. Through their different perspectives, they can provide valuable insights into potential risks and opportunities. Integrating the team into the assessment process in this way can lead to a stronger identification with the chosen business model.
MORGEN offers you support in assessing the risks and opportunities of different business models. Our expertise and broad industry knowledge can help you make an informed decision. Contact us for a non-binding introductory meeting.
Involving your customers in the business model development process can be a challenging task, but it also holds great potential. By specifically obtaining and taking into account customer feedback, you can ensure that your new business model meets the actual needs and wishes of your target group. Customer journey maps can be an effective tool for this. You can use these to visualize and analyse the various points of contact between your customers and your company in order to gain valuable insights for the further development of your business model.
Another approach to integrating your customers into the business model development process is the use of co-creation methods. In these methods, the customer is actively involved in the innovation process, for example through workshops or joint brainstorming sessions. This enables direct feedback and can also strengthen customer loyalty.
MORGEN offers you support in the introduction and implementation of these approaches. Our expertise in the areas of customer integration and business model development enables us to guide you through this process, always focusing on your customers and their needs. Arrange a no-obligation initial consultation to find out more.
Assessing the financial impact of a new business model is a key aspect of its development. Creating a detailed financial plan can help you get an overview of expected costs and potential revenues. Such a plan should take into account both ongoing operating costs and one-off investments. It is also important to assess potential risks and plan for appropriate reserves.
You can also carry out various scenario analyses to assess the financial impact of a business model. By making different assumptions about future developments and analyzing their impact on your business model, you can gain a better understanding of potential risks and opportunities.
MORGEN the financial planning and scenario analysis tool helps you to consider these important aspects of business model development. Our expertise in financial planning and analysis enables us to guide you through the creation of a detailed financial plan and help you assess the financial implications of your business model. Take advantage of a free initial consultation to find out more.
Measuring and assessing the success of your business model development is a key aspect of ensuring the sustainability and effectiveness of your measures. The balanced scorecard can be a helpful tool for this. This method allows you to define and measure not only financial, but also customer-related, internal and learning and development-centered key figures.
It is advisable to implement key performance indicators (KPIs) that are tailored to your specific goals and requirements. These KPIs give you a continuous overview of the progress and success of your business model development.
One key performance indicator for measuring the success of your business model development could be the "Net Promoter Score" (NPS). This indicates the extent to which your customers would be willing to recommend your company or your products to others. The NPS is a strong indicator of the quality of your business model and the satisfaction of your customers. A steady improvement in this value can be a clear sign that your business model development is bearing fruit. Another key KPI is the return on investment (ROI). This measures the ratio of profit to invested costs and thus provides you with information on whether your investments in business model development are paying off. Both key figures provide valuable information for evaluating the effectiveness of your business model and making adjustments if necessary.
The team at MORGEN supports you in effectively integrating these methods into your strategy development and ensuring systematic measurement and evaluation of your business model development. Schedule a free initial consultation to learn more and find out how we can help you measure and evaluate your business model development.
Country Hotel Weisses Ross
At the Hotel Weissen Ross, you will find an excellent retreat that offers the ideal setting for focused work with its familiar ambience and first-class comfort. Here, local cuisine is combined with an atmosphere that encourages reflection and productive exchange. The luxurious spa area supports relaxed reflection and offers space to work on forward-looking concepts away from the meeting room.
The Hotel Weissen Ross in Illschwang, our carefully selected venue, embodies warmth and tradition. Family-owned, it reflects the true spirit of the region with its authentic Franconian grandma cuisine. Our participants immediately feel at home here, surrounded by an atmosphere that invites you to feel at home. Despite the traditional cuisine, the hotel also offers sophisticated vegan and vegetarian options that leave nothing to be desired. The individually designed rooms offer a high standard that is a pleasant contrast to the impersonal hotel chains, and a relaxing oasis awaits you in the fragrance area. The experience is rounded off by a fully equipped spa area that invites you to relax after an intensive workshop day. The Hotel Weissen Ross is therefore the ideal place to learn, grow and exchange ideas in an inspiring and relaxing environment.
Our upcoming workshop will take place at the tranquil Hotel Weissen Ross in Illschwang, nestled in the natural beauty of the Bavarian Jura. It's easy to get here: just three kilometers from the Sulzbach-Rosenberg exit on the A6 freeway, our venue is easy to find, even for those traveling by car. For those coming from further afield, Nuremberg with its airport and exhibition center is only half an hour's drive away. Rail travelers can reach us from Sulzbach-Rosenberg station, from where we will be happy to organize a cab transfer to the hotel on request. Charging facilities for electric cars are available on site so that every participant can arrive safely and sustainably and concentrate fully on the workshop.
All-round carefree
Class formation
Hospitality
All inclusive
Knowledge assurance
More workshops from MORGEN
Create the perfect customer experience with our workshop. Learn how to identify customer needs, build a deep understanding of your customers and create an authentic customer experience. Use these insights to strengthen your business model and generate sustainable added value.
Find out how value-based pricing can increase your sales. In our workshop, you will learn how to successfully communicate higher prices and convince customers of your added value. Position your products and services profitably on the market.
Discover how AI can revolutionize your business processes. In our workshop, you will develop practical AI applications that increase efficiency and drive automation. Secure a market advantage with intelligent technology.
Design customer-centric landing pages to communicate your product benefits convincingly. Accelerate and optimize your content creation with the help of AI Differentiate your products and services clearly from competitors through targeted value communication.
Transform your company with sustainable strategies. In our workshop, you will learn how to anchor sustainability in your business model and create economic value through responsible practices.
Exclusive in-house workshops: Customized training for your team
Boost your company's performance with an exclusive in-house workshop that clearly stands out from our group workshops. While our group workshops cover a wide range of topics and encourage interaction between different companies, in-house workshops offer customized, in-depth training that focuses specifically on your company's unique challenges and goals. Through this individualized focus, we can ensure that each training is maximally relevant and effective, leading to direct, measurable improvements in your business processes. Take the opportunity to develop your team with a program tailored specifically to your needs.
Start
TOMORROW
with MORGENM