Opening up new markets through digital innovation

Digitize your business model successfully. In our workshop, you will receive the tools to promote growth, optimize processes and strengthen customer relationships. Make your company fit for the future and gain a competitive advantage.

Target group
Managing directors, digitalization officers, strategy and innovation managers, IT managers
Previous experience
Basic knowledge of (digital) processes and technologies in the company
Time investment
Two intensive days (9:00 to 17:00) plus arrival the evening before (from 15:00)

This is what you take with you:

  1. Understanding of the crucial role of digital business models.
  2. Insight into effective methods and tools of digitalization.
  3. Ability to identify and evaluate digital trends.
  4. Practical experience in developing future-proof digital business models.
  5. Knowledge of measuring and evaluating the success of digitalization.
  6. Strategies for overcoming challenges in digitalization.
  7. Knowledge of how to apply KPIs in the digitalization strategy.
  8. A concrete action plan for successful digitalization.

Workshop insights: Our video shows the change in action

To experience in the workshop

Digital strategies: Discover new approaches to digitizing your business model.
Increase efficiency: Find out how digitalization optimizes your processes and reduces costs.
Practical orientation: Learn through real case studies and practical exercises.
Collaboration: Develop best practices by exchanging ideas with participants from different companies facing similar challenges.
Customer focus: Learn how to increase customer satisfaction through digital solutions.
Innovative strength: Experience how digital technologies can revolutionize your business model.
Teamwork: Work in groups and learn from the experiences and perspectives of others.
Avoid operational blindness: Learn methods to continuously integrate fresh perspectives and solutions.
Sustainable solutions: Develop strategies that ensure long-term success.
Focus time: Use the time in the workshop to concentrate fully on customer centricity, away from the day-to-day business.
Reusable templates: Receive templates and tools that you can also use in your company after the workshop.

We all have the same core as B2B customers, which connects us. But I find it enriching to meet different people, outside of my own circle. That's how I learn the most, by getting to know new perspectives.

Veronika Beck
Head of Global Marketing @ NETZSCH Pumps & Systems

Real added value

Digital lead
By successfully digitizing your business model, you will gain a decisive advantage over competitors who have not yet completed the digital transformation.
Market expansion
Digital and scalable business models enable you to expand beyond regional or national borders and tap into new markets.
Increased efficiency
Digitalization enables you to optimize processes, reduce costs and thus significantly increase the efficiency of your company.
Digital business models are flexible and can be quickly adapted to changing market conditions or customer needs. This increases the resilience of your company in a dynamic competitive environment.
Customer loyalty
Digital business models offer new opportunities to interact with your customers and personalize your offers, which increases customer loyalty and satisfaction.
Data-driven decisions
Digitalization gives you access to valuable data that helps you make informed business decisions and continuously optimize your strategy.

Further workshop information

We offer you the opportunity to book a preliminary talk. In this meeting we can discuss the workshop and its objectives and clarify any questions you may have. This helps us to tailor the workshop to your specific needs and ensure that you get the most out of your participation.

Book a preliminary talk

Our working method is based on impulse questions and group work. We do not market methods, but use them to achieve meaningful results. Our focus is on practice and the active involvement of participants from different companies.

Our workshop is primarily aimed at managing directors, digitalization officers, strategy and innovation managers and IT managers who want to drive forward the digital transformation of their company and future-proof their business model. The workshop is also of great benefit to other stakeholders such as marketing and sales managers, product managers and IT employees. Each of these roles contributes significantly to the successful digitalization of the business model and can gain valuable impetus and practical tools for implementation in their own area of responsibility by participating in the workshop.

Raise the customer experience to a new level together with other companies. Discover how you can identify customer needs and develop a deep understanding of the customer in an atmosphere of open exchange and collegial collaboration.

Use cross-industry insights and innovative approaches to create an authentic and unique customer experience. The diversity of participants from different industries provides a unique opportunity to benefit from the experiences and perspectives of others. This cross-industry approach makes it possible to jointly develop solutions tailored to a wide range of customer needs.

After the workshop, you will have a concrete action plan for the digitalization of your business model. You can apply the methods and tools you have learned directly in your company. If required, we will be happy to provide you with further support in implementing your digitalization strategy. You will also receive access to our digitalization platform "MORGEN People". Here you can look up the content of the workshop, exchange ideas with other participants, get feedback and book further advice if required. MORGEN is optionally available to support you during implementation and help you with other challenges.

Digital business models are a central component of business model development. They enable companies to create new value, increase their performance and strengthen their competitive position.

MORGEN is a specialized management consultancy for business model development. It helps managing directors with the right questions to transform their companies. In peer groups, managing directors work together to develop sustainable, digital, customer-centric and value-based business models for their company

Agenda / Schedule

The agenda of our workshops is designed in such a way that it not only provides structure, but also leaves enough room for spontaneous discussions and reflections. The agenda and thematic blocks are individually tailored to the group after a brief survey prior to the workshop; the workshops are as individual as your participants. The breaks and free time are deliberately planned as an integral part of the program in order to deepen what has been learned in a relaxed atmosphere and to strengthen the community. Whether over a meal together, an activity in nature or an evening drink - the conversations continue to flow and the topics of the day are explored from different angles.


Getting to know each other and fireside chat

  • from 15:00: Arrival
  • 17:00: Soft opening - welcome and getting to know each other
  • 18:00: Fireside chat - outlook and current status
  • 19:30: Dinner and exchange
  • from 21:00: Relaxation/getting to know each other at the bar

First workshop day

Discussion and best practices

  • from 7:00 a.m.: Breakfast buffet
  • 09:00 am: Start of the day with an activation round
  • 10:00 am: First themed block
  • 12:00 p.m.: Lunch with three courses
  • 14:00: Second themed block
  • 15:30: Community activity (outdoors depending on the weather)
  • 17:00: Free time for relaxation
  • 19:00: Dinner and discussion
  • from 21:00: Free time or meeting at the bar

Second workshop day

Practice and deliverables

  • from 7:00 a.m.: Breakfast buffet
  • 09:00 am: Start of the third practical topic block
  • 12:00 noon: Lunch with three courses
  • 13:30: Fourth thematic block with development of further deliverables
  • 16:00: Final round and open conclusion
  • 18:00 hrs: Departure

The trainers

With the MORGEN Consulting, we bring our concentrated experience to SMEs. Our expertise ranges from digital transformation to sustainable, customer-centric and value-based business models. Together, we have successfully advised numerous companies over the past six years, while Jonas Lindner and Daniel Kestler have been driving change in SMEs for over 19 years.

  • Jonas Reuter
    Jonas Reuter
    Managing Director, Partner
  • Daniel Kestler
    Daniel Kestler
  • Jonas Lindner
    Jonas Lindner



You can easily register using our online form or by email. If you have any questions or require further information before booking, we are happy to offer you a preliminary meeting. Use this opportunity to discuss the workshop and its objectives and ensure that it is tailored to your needs. Invest in the future of your company and register today!

Our value proposition

MORGEN guarantees you real added value. If you are not satisfied with our service, you only pay for the value we were able to create for you.

We deal with these problems in the workshop

Digital transformation

One question we often hear from managing directors is "Where do I start?". While most consultancies advise a comprehensive system and process analysis, we suggest a different approach. Digitalization should always be thought of from the customer's perspective, as it ultimately serves to increase customer benefit. By focusing on customer benefit, you can make targeted investments in technologies that increase customer loyalty and satisfaction. In workshops, we work with you to determine how your customers can derive the greatest benefit from digitalization. At the same time, this perspective promotes the development of new business models and ensures the future viability of your company. Take the opportunity for a free introductory meeting and let us work together to find the ideal starting point for your digital transformation.

free initial consultation

Digitization is not an end in itself, but should always be focused on moving your business forward. Choosing the right tools and technologies can be overwhelming, especially given the fast-moving digital landscape. Our approach is to see technologies as tools that support your business - not as goals in themselves. We identify and evaluate digital tools that meet your specific needs and integrate them into a revamped, efficient business model. In this way, we not only ensure that you are technologically up-to-date, but also make sure that these technologies create real added value for your company. Contact us for a free introductory meeting.

Arrange a meeting

Artificial intelligence is more than just a trend - it can revolutionize the way companies work and make decisions. The challenge is to use it in a way that fits your specific business model. With our expertise in AI, we can identify the most relevant fields of application in your company and guide the implementation of a suitable AI solution. But we go one step further: by integrating AI into your business model, a transformation can take place that creates new competitive advantages and ultimately contributes to the further development of your business success. Contact us, we will be happy to advise you in an initial, non-binding consultation.

Schedule appointment

The role of your customers in your digital transformation process is essential and can take many different forms. For example, this could be through the implementation of customer feedback tools that allow you to respond directly to your customers' needs and requirements. You could also use social media and other digital platforms to encourage a dialog with your customers and actively involve them in the design of new products or services. Or you could use data-driven personalization to create an individual customer experience that increases customer loyalty and satisfaction. All these approaches flow into the development and further development of your business model and make it fit for the digital future. Let's discuss the possibilities of how you can involve your customers in your transformation process in an initial, no-obligation meeting.

free appointment

The thought of integrating new digital systems into your existing business processes may seem overwhelming at first, but the benefits of doing so are considerable. It could be implementing new software solutions to increase productivity, such as project management tools or automated accounting systems. Or the use of modern technologies such as cloud computing to improve data security and accessibility. Another example would be the integration of e-commerce solutions that enable you to sell your products and services online and thus open up new markets. These initiatives are not only aimed at optimizing individual processes, but also help to strengthen your business model as a whole and make it fit for the future. We at MORGEN would like to invite you to discuss the optimal digital solutions for your company with us in a no-obligation initial meeting.

Request an initial consultation

Data is the backbone of a successful digital transformation. However, in order to make truly informed business decisions, this data must be transformed into insights. We help you to interpret your data and make it usable. For example, customer behaviour and preferences, captured through website interactions or purchase histories, can be used to create personalized offers and thus increase customer satisfaction and loyalty. In addition, operational data, for example on warehousing or process performance, can help to identify efficiency gains and reduce costs. An analysis of market data can in turn help to identify market trends at an early stage and adapt your offering accordingly. We do not view data analysis in isolation, but integrate it as a key component of your business model development. Let us design your data-driven business model together in an initial, free consultation.

Make an appointment

Quantifying the success of your digital transformation is a complex task that goes beyond simply looking at financial indicators. We support you in defining metrics that are tailored to the specifics of your company and your specific business model. Metrics can include, for example, increasing operational efficiency, measured by reducing process cycle times, or increasing customer satisfaction, measured by regular customer surveys. Other metrics could be the number of new customers acquired or the improvement of the Net Promoter Score (NPS). The level of employee satisfaction and participation, measured by participation in training and development measures, can also be an indicator of the success of your digital transformation. All of these key figures are incorporated into a comprehensive analysis of your business model development. Let us define the individual framework for measuring your success together in an initial, non-binding consultation.

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Business model development

The digital era inevitably brings with it a wave of disruptive business models. It can often be difficult to arm existing models against such emerging innovations. The answer lies in consolidating the core of your business while maintaining the agility to adapt to the ever-changing business world. One possible solution is to take advantage of digital technologies while strengthening the human aspect of your business.

In addition, we could think about a hybrid strategy that combines your existing business model with new, disruptive elements. This would allow you to leverage the strengths of your current model while positioning yourself innovatively. Such a further development of the business model can give your company a competitive position that can withstand disruptive influences.

The MORGEN Consultancy will be happy to support you in developing a customized strategy for your company. As experts in business model development, we know the current trends and can help you integrate them into your corporate structure in a meaningful way. Contact us today for a non-binding introductory meeting.

Arrange a meeting

Perhaps you feel that your current business model is not realizing your company's full potential, or you are unsure how to effectively evaluate and improve it. One option is to conduct a comprehensive business model analysis. This will look at various aspects of your model, from the value chain, customer segments and relationships to the revenue structure.

Another approach could be to implement agile methods to make your business model dynamic and adaptable. This could lead to increased customer satisfaction as your company can react more quickly to market changes. Through these changes, your company can establish a culture of continuous improvement, which ultimately leads to a positive development of the business model.

MORGEN is at your side during this process with years of experience and expertise. In a non-binding initial appointment, we can find out together what opportunities exist for improving your business model.

free appointment

When it comes to developing a new business model, the starting point is often unclear. A helpful approach can be to first look at the current trends and developments in your industry. In addition, it may be useful to put the customer at the center of your considerations and align your model with their needs and expectations.

A first starting point for developing a new business model may be to take a close look at and analyze your current situation. This is where the use of our unique tool, which consists of around 900 impulse questions, can be useful. These questions help to break down the "big picture" into many smaller building blocks and thus identify new patterns and starting points for the development of business models.

The method is based, among other things, on the St. Gallen model of strategy development and allows the business model to be viewed from different perspectives. It promotes a deeper understanding of your company and its hidden potential. The focus is always on the customer and their needs.

The experts at MORGEN will support you in finding and implementing a suitable approach for the development of a new business model. Take the opportunity and arrange a free initial appointment with us.

free initial consultation

Assessing the risks and opportunities of different business models can be a complex task. A comprehensive understanding of your own market position, competitors and customer needs is essential. One option could be to use risk management methods and run through possible scenarios. Two widely used and useful methods in this context are SWOT analysis and scenario management.

The SWOT analysis allows you to identify strengths, weaknesses, opportunities and threats of your potential business models. This method gives you a comprehensive overview of internal and external factors that could influence the business model.

Scenario management, on the other hand, helps you to assess the long-term impact of different business models. Various possible future scenarios are designed and analyzed in order to assess the resilience and sustainability of the respective business models.

Another useful approach could be to involve your team. Through their different perspectives, they can provide valuable insights into potential risks and opportunities. Integrating the team into the assessment process in this way can lead to a stronger identification with the chosen business model.

MORGEN offers you support in assessing the risks and opportunities of different business models. Our expertise and broad industry knowledge can help you make an informed decision. Contact us for a non-binding introductory meeting.

Arrange a meeting

Involving your customers in the business model development process can be a challenging task, but it also holds great potential. By specifically obtaining and taking into account customer feedback, you can ensure that your new business model meets the actual needs and wishes of your target group. Customer journey maps can be an effective tool for this. You can use these to visualize and analyse the various points of contact between your customers and your company in order to gain valuable insights for the further development of your business model.

Another approach to integrating your customers into the business model development process is the use of co-creation methods. In these methods, the customer is actively involved in the innovation process, for example through workshops or joint brainstorming sessions. This enables direct feedback and can also strengthen customer loyalty.

MORGEN offers you support in the introduction and implementation of these approaches. Our expertise in the areas of customer integration and business model development enables us to guide you through this process, always focusing on your customers and their needs. Arrange a no-obligation initial consultation to find out more.

Book a trial session

Assessing the financial impact of a new business model is a key aspect of its development. Creating a detailed financial plan can help you get an overview of expected costs and potential revenues. Such a plan should take into account both ongoing operating costs and one-off investments. It is also important to assess potential risks and plan for appropriate reserves.

You can also carry out various scenario analyses to assess the financial impact of a business model. By making different assumptions about future developments and analyzing their impact on your business model, you can gain a better understanding of potential risks and opportunities.

MORGEN the financial planning and scenario analysis tool helps you to consider these important aspects of business model development. Our expertise in financial planning and analysis enables us to guide you through the creation of a detailed financial plan and help you assess the financial implications of your business model. Take advantage of a free initial consultation to find out more.

Schedule appointment

Measuring and assessing the success of your business model development is a key aspect of ensuring the sustainability and effectiveness of your measures. The balanced scorecard can be a helpful tool for this. This method allows you to define and measure not only financial, but also customer-related, internal and learning and development-centered key figures.

It is advisable to implement key performance indicators (KPIs) that are tailored to your specific goals and requirements. These KPIs give you a continuous overview of the progress and success of your business model development.

One key performance indicator for measuring the success of your business model development could be the "Net Promoter Score" (NPS). This indicates the extent to which your customers would be willing to recommend your company or your products to others. The NPS is a strong indicator of the quality of your business model and the satisfaction of your customers. A steady improvement in this value can be a clear sign that your business model development is bearing fruit. Another key KPI is the return on investment (ROI). This measures the ratio of profit to invested costs and thus provides you with information on whether your investments in business model development are paying off. Both key figures provide valuable information for evaluating the effectiveness of your business model and making adjustments if necessary.

The team at MORGEN supports you in effectively integrating these methods into your strategy development and ensuring systematic measurement and evaluation of your business model development. Schedule a free initial consultation to learn more and find out how we can help you measure and evaluate your business model development.

Arrange an initial consultation

Country Hotel Weisses Ross

At the Hotel Weissen Ross, you will find an excellent retreat that offers the ideal setting for focused work with its familiar ambience and first-class comfort. Here, local cuisine is combined with an atmosphere that encourages reflection and productive exchange. The luxurious spa area supports relaxed reflection and offers space to work on forward-looking concepts away from the meeting room.

The Hotel Weissen Ross in Illschwang, our carefully selected venue, embodies warmth and tradition. Family-owned, it reflects the true spirit of the region with its authentic Franconian grandma cuisine. Our participants immediately feel at home here, surrounded by an atmosphere that invites you to feel at home. Despite the traditional cuisine, the hotel also offers sophisticated vegan and vegetarian options that leave nothing to be desired. The individually designed rooms offer a high standard that is a pleasant contrast to the impersonal hotel chains, and a relaxing oasis awaits you in the fragrance area. The experience is rounded off by a fully equipped spa area that invites you to relax after an intensive workshop day. The Hotel Weissen Ross is therefore the ideal place to learn, grow and exchange ideas in an inspiring and relaxing environment.

Our upcoming workshop will take place at the tranquil Hotel Weissen Ross in Illschwang, nestled in the natural beauty of the Bavarian Jura. It's easy to get here: just three kilometers from the Sulzbach-Rosenberg exit on the A6 freeway, our venue is easy to find, even for those traveling by car. For those coming from further afield, Nuremberg with its airport and exhibition center is only half an hour's drive away. Rail travelers can reach us from Sulzbach-Rosenberg station, from where we will be happy to organize a cab transfer to the hotel on request. Charging facilities for electric cars are available on site so that every participant can arrive safely and sustainably and concentrate fully on the workshop.

All-round carefree

Class formation
Each application is checked to ensure a balanced composition of participants without competitors. In coordination meetings, we form classes for a neutral, non-promotional exchange that promotes both contribution and learning.
The workshops take place in high-quality locations to create a creative environment. We take care of the hotel and catering. In addition to the workshops, there is a varied program to enable direct exchange.
All inclusive
In our workshops, you benefit from comprehensive cost security. Everything you need for a productive and enjoyable experience is already included in the price. From high-quality meals, which provide culinary highlights, to a selection of drinks and offers at the bar.
Knowledge assurance
Transcripts are not necessary, the school days are long gone. All workshop content is structured by us and transferred to our digitalization tool, enriched with additional knowledge. The class can find itself there and can also connect and exchange information outside of the events.

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Exclusive in-house workshops: Customized training for your team

Boost your company's performance with an exclusive in-house workshop that clearly stands out from our group workshops. While our group workshops cover a wide range of topics and encourage interaction between different companies, in-house workshops offer customized, in-depth training that focuses specifically on your company's unique challenges and goals. Through this individualized focus, we can ensure that each training is maximally relevant and effective, leading to direct, measurable improvements in your business processes. Take the opportunity to develop your team with a program tailored specifically to your needs.

request an individual in-house workshop


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