Opening up new markets through digital innovation

One question we often hear from managing directors is "Where do I start?". While most consultancies advise a comprehensive system and process analysis, we suggest a different approach. Digitalization should always be thought of from the customer's perspective, as it ultimately serves to increase customer benefit. By focusing on customer benefit, you can make targeted investments in technologies that increase customer loyalty and satisfaction. In workshops, we work with you to determine how your customers can derive the greatest benefit from digitalization. At the same time, this perspective promotes the development of new business models and ensures the future viability of your company. Take the opportunity for a free introductory meeting and let us work together to find the ideal starting point for your digital transformation.

Digitization is not an end in itself, but should always be focused on moving your business forward. Choosing the right tools and technologies can be overwhelming, especially given the fast-moving digital landscape. Our approach is to see technologies as tools that support your business - not as goals in themselves. We identify and evaluate digital tools that meet your specific needs and integrate them into a revamped, efficient business model. In this way, we not only ensure that you are technologically up-to-date, but also make sure that these technologies create real added value for your company. Contact us for a free introductory meeting.

Artificial intelligence is more than just a trend - it can revolutionize the way companies work and make decisions. The challenge is to use it in a way that fits your specific business model. With our expertise in AI, we can identify the most relevant fields of application in your company and guide the implementation of a suitable AI solution. But we go one step further: by integrating AI into your business model, a transformation can take place that creates new competitive advantages and ultimately contributes to the further development of your business success. Contact us, we will be happy to advise you in an initial, non-binding consultation.

The role of your customers in your digital transformation process is essential and can take many different forms. For example, this could be through the implementation of customer feedback tools that allow you to respond directly to your customers' needs and requirements. You could also use social media and other digital platforms to encourage a dialog with your customers and actively involve them in the design of new products or services. Or you could use data-driven personalization to create an individual customer experience that increases customer loyalty and satisfaction. All these approaches flow into the development and further development of your business model and make it fit for the digital future. Let's discuss the possibilities of how you can involve your customers in your transformation process in an initial, no-obligation meeting.

The thought of integrating new digital systems into your existing business processes may seem overwhelming at first, but the benefits of doing so are considerable. It could be implementing new software solutions to increase productivity, such as project management tools or automated accounting systems. Or the use of modern technologies such as cloud computing to improve data security and accessibility. Another example would be the integration of e-commerce solutions that enable you to sell your products and services online and thus open up new markets. These initiatives are not only aimed at optimizing individual processes, but also help to strengthen your business model as a whole and make it fit for the future. We at MORGEN would like to invite you to discuss the optimal digital solutions for your company with us in a no-obligation initial meeting.

Data is the backbone of a successful digital transformation. However, in order to make truly informed business decisions, this data needs to be transformed into insights. We help you to interpret your data and make it usable. For example, customer behaviour and preferences, captured through website interactions or purchase histories, can be used to create personalized offers and thus increase customer satisfaction and loyalty. In addition, operational data, for example on warehousing or process performance, can help to identify efficiency gains and reduce costs. An analysis of market data can in turn help to identify market trends at an early stage and adapt your offering accordingly. We do not view data analysis in isolation, but integrate it as a key component of your business model development. Let us design your data-driven business model together in an initial, free consultation.

Quantifying the success of your digital transformation is a complex task that goes beyond simply looking at financial indicators. We support you in defining metrics that are tailored to the specifics of your company and your specific business model. Metrics can include, for example, increasing operational efficiency, measured by reducing process cycle times, or increasing customer satisfaction, measured by regular customer surveys. Other metrics could be the number of new customers acquired or the improvement of the Net Promoter Score (NPS). The level of employee satisfaction and participation, measured by participation in training and development measures, can also be an indicator of the success of your digital transformation. All of these key figures are incorporated into a comprehensive analysis of your business model development. Let us define the individual framework for measuring your success together in an initial, non-binding consultation.

The digital era inevitably brings with it a wave of disruptive business models. It can often be difficult to arm existing models against such emerging innovations. The answer lies in consolidating the core of your business while maintaining the agility to adapt to the ever-changing business world. One possible solution is to take advantage of digital technologies while strengthening the human aspect of your business.

In addition, we could think about a hybrid strategy that combines your existing business model with new, disruptive elements. This would allow you to leverage the strengths of your current model while positioning yourself innovatively. Such a further development of the business model can give your company a competitive position that can withstand disruptive influences.

The MORGEN Consultancy will be happy to support you in developing a customized strategy for your company. As experts in business model development, we know the current trends and can help you integrate them into your corporate structure in a meaningful way. Contact us today for a non-binding introductory meeting.

Perhaps you feel that your current business model is not realizing your company's full potential, or you are unsure how to effectively evaluate and improve it. One option is to conduct a comprehensive business model analysis. This will look at various aspects of your model, from the value chain, customer segments and relationships to the revenue structure.

Another approach could be to implement agile methods to make your business model dynamic and adaptable. This could lead to increased customer satisfaction as your company can react more quickly to market changes. Through these changes, your company can establish a culture of continuous improvement, which ultimately leads to a positive development of the business model.

MORGEN is at your side during this process with years of experience and expertise. In a non-binding initial appointment, we can find out together what opportunities exist for improving your business model.

When it comes to developing a new business model, the starting point is often unclear. A helpful approach can be to first look at the current trends and developments in your industry. In addition, it may be useful to put the customer at the center of your considerations and align your model with their needs and expectations.

A first starting point for developing a new business model may be to take a close look at and analyze your current situation. This is where the use of our unique tool, which consists of around 900 impulse questions, can be useful. These questions help to break down the "big picture" into many smaller building blocks and thus identify new patterns and starting points for the development of business models.

The method is based, among other things, on the St. Gallen model of strategy development and allows the business model to be viewed from different perspectives. It promotes a deeper understanding of your company and its hidden potential. The focus is always on the customer and their needs.

The experts at MORGEN will support you in finding and implementing a suitable approach for the development of a new business model. Take the opportunity and arrange a free initial appointment with us.

Assessing the risks and opportunities of different business models can be a complex task. A comprehensive understanding of your own market position, competitors and customer needs is essential. One option could be to use risk management methods and run through possible scenarios. Two widely used and useful methods in this context are SWOT analysis and scenario management.

The SWOT analysis allows you to identify strengths, weaknesses, opportunities and threats of your potential business models. This method gives you a comprehensive overview of internal and external factors that could influence the business model.

Scenario management, on the other hand, helps you to assess the long-term impact of different business models. Various possible future scenarios are designed and analyzed in order to assess the resilience and sustainability of the respective business models.

Another useful approach could be to involve your team. Through their different perspectives, they can provide valuable insights into potential risks and opportunities. Integrating the team into the assessment process in this way can lead to a stronger identification with the chosen business model.

MORGEN offers you support in assessing the risks and opportunities of different business models. Our expertise and broad industry knowledge can help you make an informed decision. Contact us for a non-binding introductory meeting.

Involving your customers in the business model development process can be a challenging task, but it also holds great potential. By specifically obtaining and taking into account customer feedback, you can ensure that your new business model meets the actual needs and wishes of your target group. Customer journey maps can be an effective tool for this. You can use these to visualize and analyse the various points of contact between your customers and your company in order to gain valuable insights for the further development of your business model.

Another approach to integrating your customers into the business model development process is the use of co-creation methods. In these methods, the customer is actively involved in the innovation process, for example through workshops or joint brainstorming sessions. This enables direct feedback and can also strengthen customer loyalty.

MORGEN offers you support in the introduction and implementation of these approaches. Our expertise in the areas of customer integration and business model development enables us to guide you through this process, always focusing on your customers and their needs. Arrange a no-obligation initial consultation to find out more.

Assessing the financial impact of a new business model is a key aspect of its development. Creating a detailed financial plan can help you get an overview of expected costs and potential revenues. Such a plan should take into account both ongoing operating costs and one-off investments. It is also important to assess potential risks and plan for appropriate reserves.

You can also carry out various scenario analyses to assess the financial impact of a business model. By making different assumptions about future developments and analyzing their impact on your business model, you can gain a better understanding of potential risks and opportunities.

MORGEN the financial planning and scenario analysis tool helps you to consider these important aspects of business model development. Our expertise in financial planning and analysis enables us to guide you through the creation of a detailed financial plan and help you assess the financial implications of your business model. Take advantage of a free initial consultation to find out more.

Measuring and assessing the success of your business model development is a key aspect of ensuring the sustainability and effectiveness of your measures. The balanced scorecard can be a helpful tool for this. This method allows you to define and measure not only financial, but also customer-related, internal and learning and development-centered key figures.

It is advisable to implement key performance indicators (KPIs) that are tailored to your specific goals and requirements. These KPIs give you a continuous overview of the progress and success of your business model development.

One key performance indicator for measuring the success of your business model development could be the "Net Promoter Score" (NPS). This indicates the extent to which your customers would be willing to recommend your company or your products to others. The NPS is a strong indicator of the quality of your business model and the satisfaction of your customers. A steady improvement in this value can be a clear sign that your business model development is bearing fruit. Another key KPI is the return on investment (ROI). This measures the ratio of profit to invested costs and thus provides you with information on whether your investments in business model development are paying off. Both key figures provide valuable information for evaluating the effectiveness of your business model and making adjustments if necessary.

The team at MORGEN supports you in effectively integrating these methods into your strategy development and ensuring systematic measurement and evaluation of your business model development. Schedule a free initial consultation to learn more and find out how we can help you measure and evaluate your business model development.