Practical AI applications for companies

This workshop offers insights into the revolutionization of business processes through artificial intelligence. Participants will learn how to develop practical AI applications, increase efficiency and drive forward automation processes. Intelligent technologies enable a clear market advantage.

Target group
CTOs, IT managers, digitalization officers, marketing and sales managers, innovation managers and those responsible for business process optimization.
Previous experience
Knowledge of customer interactions and understanding of company processes.
Time investment
Two intensive days (9:00 to 17:00)

This is what you take with you:

  • Deep understanding of AI technologies and their transformative power in business processes.
  • Expertise in the application of leading AI tools and methods.
  • Skills to identify, evaluate and integrate AI-based innovations.
  • Hands-on experience through the design and implementation of AI-powered workflows.
  • Evaluation criteria for the success and efficiency of AI implementations.
  • Solution strategies for challenges in the introduction of AI.
  • Expertise in the use of KPIs to manage AI projects.
  • An elaborate plan to launch AI initiatives immediately after the workshop.

To experience in the workshop

AI strategies: Explore ways to integrate AI into your company.
Increased performance: See how AI increases efficiency and drives automation.
Hands-on experience: Gain insights by working with real AI systems.
Collaboration: Develop best practices by exchanging ideas with participants from different companies facing similar challenges.
Customer-centric automation: Find out how AI can improve the customer experience
Innovation driver: Discover how AI enables new business models.
Teamwork: Work in groups and learn from the experiences and perspectives of others.
Reusable templates: Receive templates and tools that you can also use in your company after the workshop.

10 roles and use cases that AI can take on for you

Personalization
AI designs individual marketing campaigns and thus increases customer loyalty.
Automation of routine tasks
AI takes over time-consuming administrative tasks to free up resources.
Customer support
AI-powered chatbots offer round-the-clock support and improve the customer experience.
Process optimization
AI analyses and optimizes business processes for greater efficiency.
Customer segmentation
AI classifies customers for targeted sales strategies.
Predictive maintenance
AI predicts maintenance requirements for machines and systems.
Idea development
AI serves as a creative sparring partner to generate new business ideas and innovations.
Data analysis
AI identifies patterns and trends in large amounts of data for strategic decisions.
Information procurement
AI acts as a research tool that enables structured access to complex specialist topics and filters relevant information.
Decision-making
AI supports complex decision-making processes with simulation-based recommendations.

The use cases for artificial intelligence are immense, but implementation is often challenging. From numerous optimization projects, I know how crucial it is to break down decision-making processes in order to develop effective AI-supported processes.

Jonas Reuter
Jonas Reuter
Managing Director, Partner

An excerpt of the tools you will be working with

In our workshop, we will present a selection of advanced AI tools and explore their effective use together. We will focus not only on the functions that many may already be familiar with, but also on specific use cases that maximize the benefits of each tool. Our aim is to focus on the practical implementation - how to use these tools, also in combination with others, to create valuable applications that offer real added value to both users and companies.

Midjourney
Generate photorealistic images for presentations and create visual concepts, replace stock photos.
ChatGPT
Learn from ChatGPT experts, with over 300 daily prompts to maximize AI-driven results.
HeyGen
Create video trainings in different languages and generate social media content as well as personalized acquisition approaches.
Make
Automate complex processes and decisions, represent complex business logic.
GodMode
Process complex problems and large projects efficiently divided into individual steps.
Upscayl
Enlarge images without loss of quality for high-resolution results.
Neural Search
Use of AI-supported search mechanisms to extract in-depth and contextual answers from large data sets and improve the relevance of search results.
Custom apps
Develop digital consulting tools or internal help chats that use documentation to answer user questions.
Linking
Discover the true power of connecting these tools by presenting an example of an AI ecosystem.

Real added value

Profit increase
Use AI-based efficiency optimization to noticeably increase not only the operational performance but also the profitability of your company.
Sustainable differentiation
Use innovative AI applications to build a unique selling proposition that clearly sets you apart from the competition in the long term.
Innovative edge
Secure a technological advantage through the early use of AI that promotes innovation leadership in your industry.
Market expansion
Open up international markets with intelligent, scalable AI applications and expand your business sustainably and across borders.
Personalized customer experiences
Use AI to create unique experiences tailored to individual customers that are proven to increase loyalty.
Skilled labor development
Promote an AI-savvy workforce that actively drives and sustainably secures the digital transformation of your company.
Decision intelligence
Benefit from deep insights gained through AI-based data analytics for more informed, data-driven decisions.
Talent acquisition
Attract highly qualified talent to your company through innovative, future-oriented AI projects and efficient processes.

Further workshop information

We offer you the opportunity to book a preliminary talk. In this meeting we can discuss the workshop and its objectives and clarify any questions you may have. This helps us to tailor the workshop to your specific needs and ensure that you get the most out of your participation.

Book a preliminary talk

In our workshop "Practical AI applications for companies", we focus on an experience-oriented approach. Through live demos and best-practice examples, we not only impart theoretical knowledge, but also enable participants to experience the potentials and limitations of AI technologies at first hand. With a balanced view of the short, medium and long-term application possibilities of AI in business processes, participants gain a differentiated perspective for strategic planning and implementation.

We attach great importance to participants gaining practical experience by working directly with the tools and developing concrete workflows for their companies. These workflows are designed to achieve improvements in performance and customer experience from the very first day after the workshop. Participants will learn how to automate individual business processes step-by-step, focusing on customized, scalable solutions that fit the size and specific needs of their business.

The agenda of our workshops is designed in such a way that it not only provides structure, but also leaves enough room for spontaneous discussions and reflections. The agenda and thematic blocks are individually tailored to the group after a brief survey prior to the workshop; the workshops are as individual as your participants. The breaks and free time are deliberately planned as an integral part of the program in order to deepen what has been learned in a relaxed atmosphere and to strengthen the community.

To ensure the exclusivity and specificity of our workshops, we only share detailed agendas upon direct request. This ensures a customized experience that is tailored to the needs of the participants. For a detailed agenda, please send us an informal email.

Our workshop is aimed specifically at CTOs, IT managers, digitalization officers, marketing and sales managers and innovation managers who want to optimize their business processes through the use of artificial intelligence. It is also of great interest to those responsible for business process optimization and offers deep insights and application-oriented solutions to specialists and managers working at the interface of technology, strategy and business model development. Participation makes it possible to gather cross-industry know-how and to advance your own company with the help of AI.

After the workshop, you will have a clear action plan to implement what you have learned in your company. You can use the knowledge and skills you have acquired to improve your customer relationships and strengthen your business model. You will also gain access to our digitalization platform "MORGEN People" digitalization platform.

MORGEN is a specialist consultancy for the development of business models in the SME sector. In a world full of change, we support SMEs in recognizing and exploiting the hidden opportunities in current challenges. We open up perspectives that seem unimaginable today - and turn them into your business success of MORGEN.

what we do

The trainers

The team of trainers at MORGEN Consulting brings over 20 years of strategic consulting experience in medium-sized companies. Together with our parent company, we have successfully provided strategic advice to over a hundred companies - from small, highly specialized SMEs to SDAX-listed global players. Our aim is to use our in-depth knowledge and practical experience to actively support medium-sized companies in their quest for innovation and growth.

  • Jonas Reuter
    Jonas Reuter
    Managing Director, Partner
  • Daniel Kestler
    Daniel Kestler
    Partner
  • Jonas Lindner
    Jonas Lindner
    Partner

Prices

Registration

You can easily register using our online form or by email. If you have any questions or require further information before booking, we are happy to offer you a preliminary meeting. Use this opportunity to discuss the workshop and its objectives and ensure that it is tailored to your needs. Invest in the future of your company and register today!

Our value proposition

MORGEN guarantees you substantial added value. If our services do not fully meet your expectations, you only pay the amount you consider appropriate - in case of doubt, you will not incur any costs.

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