Practical AI applications for companies

One question we often hear from managing directors is "Where do I start?". While most consultancies advise a comprehensive system and process analysis, we suggest a different approach. Digitalization should always be thought of from the customer's perspective, as it ultimately serves to increase customer benefit. By focusing on customer benefit, you can make targeted investments in technologies that increase customer loyalty and satisfaction. In workshops, we work with you to determine how your customers can derive the greatest benefit from digitalization. At the same time, this perspective promotes the development of new business models and ensures the future viability of your company. Take the opportunity for a free introductory meeting and let us work together to find the ideal starting point for your digital transformation.

Digitization is not an end in itself, but should always be focused on moving your business forward. Choosing the right tools and technologies can be overwhelming, especially given the fast-moving digital landscape. Our approach is to see technologies as tools that support your business - not as goals in themselves. We identify and evaluate digital tools that meet your specific needs and integrate them into a revamped, efficient business model. In this way, we not only ensure that you are technologically up-to-date, but also make sure that these technologies create real added value for your company. Contact us for a free introductory meeting.

Artificial intelligence is more than just a trend - it can revolutionize the way companies work and make decisions. The challenge is to use it in a way that fits your specific business model. With our expertise in AI, we can identify the most relevant fields of application in your company and guide the implementation of a suitable AI solution. But we go one step further: by integrating AI into your business model, a transformation can take place that creates new competitive advantages and ultimately contributes to the further development of your business success. Contact us, we will be happy to advise you in an initial, non-binding consultation.

The role of your customers in your digital transformation process is essential and can take many different forms. For example, this could be through the implementation of customer feedback tools that allow you to respond directly to your customers' needs and requirements. You could also use social media and other digital platforms to encourage a dialog with your customers and actively involve them in the design of new products or services. Or you could use data-driven personalization to create an individual customer experience that increases customer loyalty and satisfaction. All these approaches flow into the development and further development of your business model and make it fit for the digital future. Let's discuss the possibilities of how you can involve your customers in your transformation process in an initial, no-obligation meeting.

The thought of integrating new digital systems into your existing business processes may seem overwhelming at first, but the benefits of doing so are considerable. It could be implementing new software solutions to increase productivity, such as project management tools or automated accounting systems. Or the use of modern technologies such as cloud computing to improve data security and accessibility. Another example would be the integration of e-commerce solutions that enable you to sell your products and services online and thus open up new markets. These initiatives are not only aimed at optimizing individual processes, but also help to strengthen your business model as a whole and make it fit for the future. We at MORGEN would like to invite you to discuss the optimal digital solutions for your company with us in a no-obligation initial meeting.

Data is the backbone of a successful digital transformation. However, in order to make truly informed business decisions, this data must be transformed into insights. We help you to interpret your data and make it usable. For example, customer behaviour and preferences, captured through website interactions or purchase histories, can be used to create personalized offers and thus increase customer satisfaction and loyalty. In addition, operational data, for example on warehousing or process performance, can help to identify efficiency gains and reduce costs. An analysis of market data can in turn help to identify market trends at an early stage and adapt your offering accordingly. We do not view data analysis in isolation, but integrate it as a key component of your business model development. Let us design your data-driven business model together in an initial, free consultation.

Quantifying the success of your digital transformation is a complex task that goes beyond simply looking at financial indicators. We support you in defining metrics that are tailored to the specifics of your company and your specific business model. Metrics can include, for example, increasing operational efficiency, measured by reducing process cycle times, or increasing customer satisfaction, measured by regular customer surveys. Other metrics could be the number of new customers acquired or the improvement of the Net Promoter Score (NPS). The level of employee satisfaction and participation, measured by participation in training and development measures, can also be an indicator of the success of your digital transformation. All of these key figures are incorporated into a comprehensive analysis of your business model development. Let us define the individual framework for measuring your success together in an initial, non-binding consultation.

Innovation is more than just a buzzword, it is a decisive factor for the future viability of every company. At MORGEN we understand the desire to promote and manage innovation effectively. This is often easier said than done, especially in medium-sized companies, where day-to-day business and existing structures often limit the scope for innovation.

We suggest implementing a systematic innovation process that builds on the foundation of your current business model. One approach could be to foster a culture of openness where every employee is encouraged to bring in and try out new ideas. At the same time, we could create a structure in which these ideas are evaluated and prioritized before they are turned into concrete projects.

The result is a more proactive business model that focuses on continuous improvement. It can create a vibrant culture of innovation that not only generates new products and services, but also improves the company culture and way of working. We would be delighted to discuss further details and opportunities for your company in a no-obligation meeting.

Evaluating and planning innovation can be a challenge. At MORGEN we know that this is a critical task to ensure that resources are used efficiently and that innovations create real added value. The use and monitoring of key performance indicators (KPIs) is central to this.

One approach to overcoming this challenge could be to implement a clear evaluation and management process. This could include the setting of clear objectives, the development of KPIs and regular reviews. This would help to track progress and ensure that all innovations are in line with business objectives.

Various key performance indicators (KPIs) could be used to optimize the planning and evaluation of innovations. For example, you could measure the number of new products or services launched within a certain period of time. Another helpful indicator could be the time from initial concept to market launch to assess the speed of the innovation process. The profitability of new products or services, measured by return on investment (ROI), is another important factor for assessing economic performance. In addition, you could introduce qualitative metrics, such as customer feedback or employee satisfaction with the innovation process. By regularly reviewing these metrics, you could ensure that your innovation process is on track and delivering valuable results.

This structured approach can lead to an improvement in the business model. It provides a clearer view of the state of innovation in the company and creates transparency and accountability. If you are interested in a free introductory meeting, we could explore these ideas further and discuss your company's specific requirements.

The efficient and cost-effective implementation of innovation projects is a challenge that many managing directors face. At MORGEN we see it as our task to support you in optimizing this process and ensuring that your projects generate the greatest possible value.

One possible solution strategy could be the use of agile methods and techniques, which have proven their worth in many areas of digital transformation. By using Scrum, Lean Startup or Design Thinking, you could make the project process more efficient, save time and reduce costs.

By integrating such methods into your business model, you could not only improve your innovation projects, but also increase the overall efficiency and effectiveness of your company. We are convinced that such a change can have lasting benefits for your company and look forward to discussing these possibilities in a no-obligation introductory meeting.

Involving customers in the innovation process can be crucial to gaining valuable insights and developing products that meet your customers' needs. At MORGEN we believe in customer-centric business models and know how important this perspective is for successful innovation.

First, you could implement a systematic process to gather feedback from your customers. Surveys, interviews and customer panels can be valuable tools here. You could also use collaborative platforms where your customers can contribute ideas and provide feedback on new concepts.

The result is a business model that puts your customers at the center and integrates their needs into the innovation process. This focus allows you to better adapt your products and services to the market and achieve greater customer loyalty. We invite you to a non-binding introductory meeting to find out more about these possibilities and discuss concrete steps for your company.

Evaluating innovation success can be a challenging task. With MORGEN we understand the need to measure and assess the impact of your innovation efforts. Specific key performance indicators (KPIs) can make a helpful contribution here.

Concrete KPIs could be the number of successfully implemented innovation projects or the reduction in time-to-market for new products and services. Financial metrics such as sales growth through new products or cost savings through process innovations could also be relevant. Qualitative KPIs such as customer satisfaction, employee engagement in the innovation process or the improvement of brand perception through innovative services should not be neglected.

By using these metrics, you gain a comprehensive overview of the success of your innovation efforts and can make appropriate adjustments. This leads to a more agile and high-performing business model based on continuous improvement and adaptation. We could show you more details and possibilities for your company in a non-binding introductory meeting.