Veronika Beck
Head of Global Marketing @ NETZSCH Pumps & Systems
In-house workshop
Customer-centric
The perfect customer experience
This workshop teaches methods for the precise identification of customer needs and the development of a profound understanding of the customer. Participants learn how to design authentic customer experiences that strengthen the business model and create sustainable added value.
Target group
Managing directors, CXOs, customer experience managers, marketing and sales managers, product managers
Managing directors, CXOs, customer experience managers, marketing and sales managers, product managers
Previous experience
Knowledge of customer interactions and experience in supporting corporate customers
Knowledge of customer interactions and experience in supporting corporate customers
Zeitinvest
Two intensive workshop days
Two intensive workshop days
This is what you take with you:
- Up-to-date and thoroughly analyzed personas and customer journey maps.
- In-depth understanding of customer needs and how to meet them.
- Tools to identify and solve customer problems.
- Strategies for personalizing the customer experience.
- Methods to actively implement and measure customer centricity in your business.
- Strategies for integrating customer centricity into your business model.
To experience in the workshop
Practice-oriented: Learn through real case studies, experiences of others and practical exercises.
Customer centricity: Understand your customers on a deeper level and learn to meet their needs.
Recognize operational blindness: Learn methods to continuously integrate fresh perspectives and solutions.
Teamwork: Work in groups and learn from the experiences and perspectives of others.
Sustainable solutions: Develop strategies that ensure long-term success.
Value orientation: Learn how to integrate values into your business model and thus strengthen the loyalty of your customers.
Focus time: Use the time in the workshop to concentrate fully on customer centricity, away from the day-to-day business.
Reusable templates: Receive templates and tools that you can also use in your company after the workshop.
Customer centricity is a topic that comes up again and again. But then it quickly levels off again. It's not an issue that you can't just deal with every few years, but one that requires constant improvement.
Further workshop information
In this workshop, we work together to develop precise personas that reflect the diversity and specific needs of your target groups and create a detailed customer journey map. Using this map, we identify critical touchpoints where we can make targeted optimizations to significantly improve the customer experience and strengthen customer loyalty.
The agenda of our workshops is designed in such a way that it not only provides structure, but also leaves enough room for spontaneous discussions and reflections. The agenda and thematic blocks are individually tailored to the group after a brief survey prior to the workshop; the workshops are as individual as your participants. The breaks and free time are deliberately planned as an integral part of the program in order to deepen what has been learned in a relaxed atmosphere and to strengthen the community.
To ensure the exclusivity and specificity of our workshops, we only share detailed agendas upon direct request. This ensures a customized experience that is tailored to the needs of the participants. For a detailed agenda, please send us an informal email.
In addition to managing directors, CXOs, customer experience managers, marketing and sales managers, other relevant stakeholders in your company are also welcome, e.g. project managers, product owners, product and organizational developers and UX managers. In addition, anyone who has an interest in customer centricity and wants to expand their knowledge in this area is welcome. This can help you develop a comprehensive understanding of your customers' needs and challenges
After the workshop, you will have a clear action plan to implement what you have learned in your company. You can use the knowledge and skills you have acquired to improve your customer relationships and strengthen your business model. You will also gain access to our digitalization platform "MORGEN People". Here you can look up the content of the workshop, exchange ideas with other participants, get feedback and request further advice if necessary.
MORGEN is a specialist consultancy for the development of business models in the SME sector. In a world full of change, we support SMEs in recognizing and exploiting the hidden opportunities in current challenges. We open up perspectives that seem unimaginable today - and turn them into your business success of MORGEN.
The trainers
The team of trainers at MORGEN Consulting brings over 20 years of strategic consulting experience in medium-sized companies. Together with our parent company, we have successfully provided strategic advice to over a hundred companies - from small, highly specialized SMEs to SDAX-listed global players. Our aim is to use our in-depth knowledge and practical experience to actively support medium-sized companies in their quest for innovation and growth.
Jonas Reuter
Managing Director, Partner
Daniel Kestler
Partner
Jonas Lindner
Partner
Measurable added value
Customer loyalty
Through a deeper understanding and fulfillment of customer needs, you strengthen the relationship with your customers and promote their loyalty.
Competitive advantage
Customer centricity allows you to stand out from the competition and offer a unique customer experience.
Increase in sales
Satisfied customers buy more and more often, which leads to an increase in your sales.
Product improvement
You can use your customers' feedback and insights to improve your products or services.
Brand value
A customer-centric company increases its brand value and attracts new customers.
Employee satisfaction
If customers are satisfied, the working atmosphere and the satisfaction of your employees will also improve.
Prices
Basis
Customer experience workshop
Two days of intensive training to effectively identify and fulfill unique customer needs.
- intensive two-day workshop
- In-house at your company
- or at a creative training location of your choice
- in a small group with a maximum of 6 participants
- Access to our digitalization tool MORGEN People
- Risk-free through our value proposition
2.900 €
Premium
Workshop Customer experience
Individual support and exclusive extras for deep customer loyalty and sustainable business improvements.
- all services of the basic package
- in two groups with a maximum of 12 participants
- Individual preliminary discussion to coordinate topics and problems
- Individual follow-up report with specific solution approaches
- Additional two-week availability for implementation support
3.750 €
Registration
You can easily register using our online form or by email. If you have any questions or require further information before booking, we are happy to offer you a preliminary meeting. Use this opportunity to discuss the workshop and its objectives and ensure that it is tailored to your needs. Invest in the future of your company and register today!
Our value proposition
MORGEN guarantees you substantial added value. If our services do not fully meet your expectations, you only pay the amount you consider appropriate - in case of doubt, you will not incur any costs.
We deal with these problems in the workshop
Customer centricity
Understanding and meeting the needs of your customers is central to the success of your business model. To achieve this goal, you could use qualitative research methods such as interviews or focus groups to gain deeper insights into your customers' wishes and requirements. Likewise, quantitative methods such as surveys or analyzing customer interactions can provide valuable data. In addition, the development of customer segmentations and personas could help you to better understand specific customer groups and create customized offers. All of these measures feed into the development of your customer-centric business model. Contact us and take advantage of our non-binding introductory meeting to find out how we can support you in meeting your customer needs.
It is a common challenge to overcome the internal focus and develop products and services from the customer's perspective. Methods such as design thinking can offer an effective solution here, as they place the customer perspective at the center of the development process. Co-creation workshops, in which customers are actively involved in product or service development, can also help to overcome the internal focus. Involving your customers in the development process is not only an effective way to develop customer-centric solutions, but also strengthens customer loyalty and promotes innovation. We would be happy to discuss how these approaches can be integrated into your business model in an initial, free consultation.
Building strong customer relationships and loyalty is a key goal for any business. Personalized communication based on the individual preferences and behavior of your customers can help strengthen your customer relationship. In addition, customer loyalty programs that are aligned with your customers' values and needs can help increase customer loyalty. Another starting point could be the development of community platforms that offer your customers a platform for exchange and interaction. All of these measures can help to make your business model more customer-centric. Take advantage of our offer for a no-obligation initial consultation to find out how we can help you build strong customer relationships.
Providing excellent customer service and customer experience is a key challenge in the digital age. Implementing technologies such as chatbots or self-service portals can help improve customer service and ensure a seamless customer experience. In addition, training and education for your employees could help to improve the quality of your customer service. To create a unique customer experience, developing customer journey maps that map your customers' path through all touchpoints with your company could be an effective approach. Let's have an initial, no-obligation conversation to discuss how these measures can strengthen your business model.
Implementing an effective customer feedback system is crucial to continuously learn from your customers and improve your offering. Digital survey tools or feedback forms on your website could be used here. Actively soliciting customer feedback via social media or email newsletters could also be an effective way. Ongoing analysis of this feedback allows you to react quickly to problems and make continuous improvements. This not only contributes to a stronger customer focus, but also to the continuous development of your business model. Contact us for a no-obligation introductory meeting and find out how we can support you in implementing an effective customer feedback system.
Analyzing and using customer data can be a major challenge, but at the same time holds enormous potential for improving your services. Data analysis tools can help you gain valuable insights from your customer data. These can be used, for example, to create personalized offers or increase customer satisfaction. In addition, predictive analytics approaches could help to forecast future customer behavior and proactively adapt your services. Such data-driven approaches can help to continuously improve your business model and adapt to the changing needs of your customers. Take advantage of our offer for a no-obligation initial consultation to find out how we can support you in analyzing and using your customer data.
Start
TOMORROW
Start
with MORGENM
with MORGENM
Jonas Reuter
Managing Director, Partner