The perfect customer experience

Create the perfect customer experience with our workshop. Learn how to identify customer needs, build a deep understanding of your customers and create an authentic customer experience. Use these insights to strengthen your business model and generate sustainable added value.

Target group
Managing directors, CXOs, customer experience managers, marketing and sales managers, product managers
Previous experience
Knowledge of customer interactions and experience in supporting corporate customers
Time investment
Two intensive days (9:00 to 17:00) plus arrival the evening before (from 15:00)

This is what you take with you:

  1. In-depth understanding of customer needs and how to meet them.
  2. Tools to identify and solve customer problems.
  3. Skills to organize your business based on the customer journey.
  4. Strategies to personalize the customer experience.
  5. Methods to actively implement and measure customer centricity in your business
  6. Strategies for integrating customer centricity into your business model.

Workshop insights: Our video shows the change in action

To experience in the workshop

Practice-oriented: Learn through real case studies, experiences of others and practical exercises.
Customer centricity: Understand your customers on a deeper level and learn to meet their needs.
Avoid operational blindness: Learn methods to continuously integrate fresh perspectives and solutions.
Teamwork: Work in groups and learn from the experiences and perspectives of others.
Sustainable solutions: Develop strategies that ensure long-term success.
Value orientation: Learn how to integrate values into your business model and thus strengthen the loyalty of your customers.
Collaboration: Develop best practices by exchanging ideas with participants from different companies facing similar challenges.
Focus time: Use the time in the workshop to concentrate fully on customer centricity, away from the day-to-day business.
Reusable templates: Receive templates and tools that you can also use in your company after the workshop.

We all have the same core as B2B customers, which connects us. But I find it enriching to meet different people, outside of my own circle. That's how I learn the most, by getting to know new perspectives.

Veronika Beck
Head of Global Marketing @ NETZSCH Pumps & Systems

Real added value

Customer loyalty
Through a deeper understanding and fulfillment of customer needs, you strengthen the relationship with your customers and promote their loyalty.
Competitive advantage
Customer centricity allows you to stand out from the competition and offer a unique customer experience.
Increase in sales
Satisfied customers buy more and more often, which leads to an increase in your sales.
Product improvement
You can use your customers' feedback and insights to improve your products or services.
Brand value
A customer-centric company increases its brand value and attracts new customers.
Employee satisfaction
If customers are satisfied, the working atmosphere and the satisfaction of your employees will also improve.

Further workshop information

We offer you the opportunity to book a preliminary talk. In this meeting we can discuss the workshop and its objectives and clarify any questions you may have. This helps us to tailor the workshop to your specific needs and ensure that you get the most out of your participation.

Book a preliminary talk

Our working method is based on impulse questions and group work. We do not market methods, but use them to achieve meaningful results. Our focus is on practice and the active involvement of participants from different companies.

In addition to managing directors, CXOs, customer experience managers, marketing and sales managers, other relevant stakeholders in your company are also welcome, e.g. project managers, product owners, product and organizational developers and UX managers. In addition, anyone who has an interest in customer centricity and wants to expand their knowledge in this area is welcome. This can help you develop a comprehensive understanding of your customers' needs and challenges

Raise the customer experience to a new level together with other companies. Discover how you can identify customer needs and develop a deep understanding of the customer in an atmosphere of open exchange and collegial collaboration.

Use cross-industry insights and innovative approaches to create an authentic and unique customer experience. The diversity of participants from different industries provides a unique opportunity to benefit from the experiences and perspectives of others. This cross-industry approach makes it possible to jointly develop solutions tailored to a wide range of customer needs.

After the workshop, you will have a clear action plan to implement what you have learned in your company. You can use the knowledge and skills you have acquired to improve your customer relationships and strengthen your business model. You will also gain access to our digitalization platform "MORGEN People". Here you can look up the content of the workshop, exchange ideas with other participants, get feedback and book further advice if required. MORGEN the "People" platform is optionally available to support you with implementation and help you with other challenges.

Customer centricity is not just a marketing concept, but a central component of a successful business model. A customer-centric business model takes into account the needs and wishes of customers in all aspects of the company, from product development to customer service.

MORGEN is a specialized management consultancy for business model development. It helps managing directors with the right questions to transform their companies. In peer groups, managing directors work together to develop sustainable, digital, customer-centric and value-based business models for their company

Agenda / Schedule

The agenda of our workshops is designed in such a way that it not only provides structure, but also leaves enough room for spontaneous discussions and reflections. The agenda and thematic blocks are individually tailored to the group after a brief survey prior to the workshop; the workshops are as individual as your participants. The breaks and free time are deliberately planned as an integral part of the program in order to deepen what has been learned in a relaxed atmosphere and to strengthen the community. Whether over a meal together, an activity in nature or an evening drink - the conversations continue to flow and the topics of the day are explored from different angles.


Getting to know each other and fireside chat

  • from 15:00: Arrival
  • 17:00: Soft opening - welcome and getting to know each other
  • 18:00: Fireside chat - outlook and current status
  • 19:30: Dinner and exchange
  • from 21:00: Relaxation/getting to know each other at the bar

First workshop day

Discussion and best practices

  • from 7:00 a.m.: Breakfast buffet
  • 09:00 am: Start of the day with an activation round
  • 10:00 am: First themed block
  • 12:00 p.m.: Lunch with three courses
  • 14:00: Second themed block
  • 15:30: Community activity (outdoors depending on the weather)
  • 17:00: Free time for relaxation
  • 19:00: Dinner and discussion
  • from 21:00: Free time or meeting at the bar

Second workshop day

Practice and deliverables

  • from 7:00 a.m.: Breakfast buffet
  • 09:00 am: Start of the third practical topic block
  • 12:00 noon: Lunch with three courses
  • 13:30: Fourth thematic block with development of further deliverables
  • 16:00: Final round and open conclusion
  • 18:00 hrs: Departure

The trainers

With the MORGEN Consulting, we bring our concentrated experience to SMEs. Our expertise ranges from digital transformation to sustainable, customer-centric and value-based business models. Together, we have successfully advised numerous companies over the past six years, while Jonas Lindner and Daniel Kestler have been driving change in SMEs for over 19 years.

  • Jonas Reuter
    Jonas Reuter
    Managing Director, Partner
  • Daniel Kestler
    Daniel Kestler
  • Jonas Lindner
    Jonas Lindner



You can easily register using our online form or by email. If you have any questions or require further information before booking, we are happy to offer you a preliminary meeting. Use this opportunity to discuss the workshop and its objectives and ensure that it is tailored to your needs. Invest in the future of your company and register today!

Our value proposition

MORGEN guarantees you real added value. If you are not satisfied with our service, you only pay for the value we were able to create for you.

We deal with these problems in the workshop

Customer centricity

Understanding and meeting the needs of your customers is central to the success of your business model. To achieve this goal, you could use qualitative research methods such as interviews or focus groups to gain deeper insights into your customers' wishes and requirements. Likewise, quantitative methods such as surveys or analyzing customer interactions can provide valuable data. In addition, the development of customer segmentations and personas could help you to better understand specific customer groups and create customized offers. All of these measures feed into the development of your customer-centric business model. Contact us and take advantage of our non-binding introductory meeting to find out how we can support you in meeting your customer needs.

free initial consultation

It is a common challenge to overcome the internal focus and develop products and services from the customer's perspective. Methods such as design thinking can offer an effective solution here, as they place the customer perspective at the center of the development process. Co-creation workshops, in which customers are actively involved in product or service development, can also help to overcome the internal focus. Involving your customers in the development process is not only an effective way to develop customer-centric solutions, but also strengthens customer loyalty and promotes innovation. We would be happy to discuss how these approaches can be integrated into your business model in an initial, free consultation.

free appointment

Building strong customer relationships and loyalty is a key goal for any business. Personalized communication based on the individual preferences and behavior of your customers can help strengthen your customer relationship. In addition, customer loyalty programs that are aligned with your customers' values and needs can help increase customer loyalty. Another starting point could be the development of community platforms that offer your customers a platform for exchange and interaction. All of these measures can help to make your business model more customer-centric. Take advantage of our offer for a no-obligation initial consultation to find out how we can help you build strong customer relationships.

Schedule appointment

Providing excellent customer service and customer experience is a key challenge in the digital age. Implementing technologies such as chatbots or self-service portals can help improve customer service and ensure a seamless customer experience. In addition, training and education for your employees could help to improve the quality of your customer service. To create a unique customer experience, developing customer journey maps that map your customers' path through all touchpoints with your company could be an effective approach. Let's have an initial, no-obligation conversation to discuss how these measures can strengthen your business model.

free consultation

Implementing an effective customer feedback system is crucial to continuously learn from your customers and improve your offering. Digital survey tools or feedback forms on your website could be used here. Actively soliciting customer feedback via social media or email newsletters could also be an effective way. Ongoing analysis of this feedback allows you to react quickly to problems and make continuous improvements. This not only contributes to a stronger customer focus, but also to the continuous development of your business model. Contact us for a no-obligation introductory meeting and find out how we can support you in implementing an effective customer feedback system.

Book an initial consultation

Analyzing and using customer data can be a major challenge, but at the same time holds enormous potential for improving your services. Data analysis tools can help you gain valuable insights from your customer data. These can be used, for example, to create personalized offers or increase customer satisfaction. In addition, predictive analytics approaches could help to forecast future customer behavior and proactively adapt your services. Such data-driven approaches can help to continuously improve your business model and adapt to the changing needs of your customers. Take advantage of our offer for a no-obligation initial consultation to find out how we can support you in analyzing and using your customer data.

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Country Hotel Weisses Ross

At the Hotel Weissen Ross, you will find an excellent retreat that offers the ideal setting for focused work with its familiar ambience and first-class comfort. Here, local cuisine is combined with an atmosphere that encourages reflection and productive exchange. The luxurious spa area supports relaxed reflection and offers space to work on forward-looking concepts away from the meeting room.

The Hotel Weissen Ross in Illschwang, our carefully selected venue, embodies warmth and tradition. Family-owned, it reflects the true spirit of the region with its authentic Franconian grandma cuisine. Our participants immediately feel at home here, surrounded by an atmosphere that invites you to feel at home. Despite the traditional cuisine, the hotel also offers sophisticated vegan and vegetarian options that leave nothing to be desired. The individually designed rooms offer a high standard that is a pleasant contrast to the impersonal hotel chains, and a relaxing oasis awaits you in the fragrance area. The experience is rounded off by a fully equipped spa area that invites you to relax after an intensive workshop day. The Hotel Weissen Ross is therefore the ideal place to learn, grow and exchange ideas in an inspiring and relaxing environment.

Our upcoming workshop will take place at the tranquil Hotel Weissen Ross in Illschwang, nestled in the natural beauty of the Bavarian Jura. It's easy to get here: just three kilometers from the Sulzbach-Rosenberg exit on the A6 freeway, our venue is easy to find, even for those traveling by car. For those coming from further afield, Nuremberg with its airport and exhibition center is only half an hour's drive away. Rail travelers can reach us from Sulzbach-Rosenberg station, from where we will be happy to organize a cab transfer to the hotel on request. Charging facilities for electric cars are available on site so that every participant can arrive safely and sustainably and concentrate fully on the workshop.

All-round carefree

Class formation
Each application is checked to ensure a balanced composition of participants without competitors. In coordination meetings, we form classes for a neutral, non-promotional exchange that promotes both contribution and learning.
The workshops take place in high-quality locations to create a creative environment. We take care of the hotel and catering. In addition to the workshops, there is a varied program to enable direct exchange.
All inclusive
In our workshops, you benefit from comprehensive cost security. Everything you need for a productive and enjoyable experience is already included in the price. From high-quality meals, which provide culinary highlights, to a selection of drinks and offers at the bar.
Knowledge assurance
Transcripts are not necessary, the school days are long gone. All workshop content is structured by us and transferred to our digitalization tool, enriched with additional knowledge. The class can find itself there and can also connect and exchange information outside of the events.

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Exclusive in-house workshops: Customized training for your team

Boost your company's performance with an exclusive in-house workshop that clearly stands out from our group workshops. While our group workshops cover a wide range of topics and encourage interaction between different companies, in-house workshops offer customized, in-depth training that focuses specifically on your company's unique challenges and goals. Through this individualized focus, we can ensure that each training is maximally relevant and effective, leading to direct, measurable improvements in your business processes. Take the opportunity to develop your team with a program tailored specifically to your needs.

request an individual in-house workshop


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