MORGEN modernisiert, wie mittelständische Unternehmen Geld verdienen.
MORGEN hilft mittelständischen Unternehmen, neue Wege zu finden, um Geld zu verdienen. Wir analysieren gründlich, was das Unternehmen gut kann und welche Prozesse es bereits nutzt, und entdecken daraus neue Einkommensmöglichkeiten. So tragen wir dazu bei, dass diese Unternehmen auch in Zukunft erfolgreich sind – damit es sie auch MORGEN noch gibt.
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MORGEN is a specialized management consultancy for business model development
in the SME sector
Das machen wir.
Optimierungspotenziale aufdecken
Wachstumschancen erschließen
Akute Probleme lösen
Leistungen
Wir bieten Beratungsdienstleistungen zur Konzeption und Implementierung innovativer Geschäftsmodelle, um die langfristige Existenz und den Erfolg Ihres Unternehmens sicherzustellen.
Erkundung und Erschließung neuer Geschäftsfelder.
Gestaltung und Verbesserung von Produkten oder Dienstleistungen.
Tiefes Eintauchen in Kundenbedürfnisse und -wünsche.
Praktische Tests und Analysen zur Marktvalidierung.
Überarbeitung und Einführung moderner Preismodelle.
Integration digitaler Prozesse und Technologien.
Wertorientierte Strategien zur Umsatzsteigerung.
Ideenentwicklung bis zu profitablen Geschäftsmodellen.
Geschäftspraktiken, die alle ESG-Kriterien erfüllen.
Branchen
Produzierender Mittelstand & Maschinenbau
Leuchtenhersteller & Gebäudetechnik
Stadtwerke & Energieversorger
Softwareunternehmen & SaaS
Versicherung & Finanzdienstleistung
Beratung für die Entwicklung und Transformation von Geschäftsmodellen
Wie wir arbeiten
Wir arbeiten primär auf Projektbasis mit fest definierten Zielen, die wir konsequent verfolgen. Ergänzend bieten wir themenspezifische Workshops und Sprints an, um schnell und effektiv tiefgreifende Veränderungen zu erreichen.
Beratung
Unsere projektbasierte Beratung fokussiert auf messbare Ziele und strategische Exzellenz. Wir berechnen Erfolge, nicht Beratertage, und arbeiten gemeinsam auf bedeutende und nachhaltige Verbesserungen hin.
Arbeit auf Erfolgsbasis
Alle unserer Projekte, Workshops und Sprints haben klare und messbare Ziele, deren Erfüllung wir garantieren. Erreichen wir diesen Projekterfolg nicht, so zahlen Sie auch nichts. Um diese umfangreiche Garantie aussprechen zu können, erbringen wir viel Vorleistung, analysieren potenzielle Risiken und klären sämtliche Unklarheiten vor Projektbeginn. Dies ermöglicht es uns, Ihnen alle Dienstleistungen zu einem Pauschalpreis anzubieten und somit maximale Kostentransparenz und -sicherheit zu gewährleisten.
Beispiele unserer Arbeit
Wie Unternehmen mit unseren Beratungsdienstleistungen ihre Geschäftsstrategien erfolgreich transformiert haben.
What does MORGEN?
MORGEN helps managing directors to develop new business models for their company. The service is aimed in particular at owner-managed SMEs. Companies often rely on MORGENwhen the young generation of successors is entrusted with transforming the company in a future-proof way.
Why is it necessary to develop business models?
Business models are indispensable as they define the way in which a company creates value and earns money. However, markets are dynamic and subject to constant change. This is where business model development comes into play. It is the process of continuously revising and adapting the business model.
Peer groups for the new business model
MORGEN brings together managing directors and decision-makers in peer groups so that they can work together on the business model. The groups advise each other in themed workshops in order to develop a viable business model. These workshops are structured by MORGEN structured and are moderated by MORGEN moderated. They are based on impulse questions and case studies as well as discussion rounds.
Workshops from MORGEN
Managing directors and managers from different companies come together to actively shape change in a collaborative learning environment and gain practical, forward-looking insights.
Create the perfect customer experience with our workshop. Learn how to identify customer needs, build a deep understanding of your customers and create an authentic customer experience. Use these insights to strengthen your business model and generate sustainable added value.
Digitize your business model successfully. In our workshop, you will receive the tools to promote growth, optimize processes and strengthen customer relationships. Make your company fit for the future and gain a competitive advantage.
Learn how value-oriented pricing can increase your sales. In our workshop, you will learn how to successfully communicate higher prices and convince customers of your added value. Position your products and services profitably on the market.
Discover how AI can revolutionize your business processes. In our workshop, you will develop practical AI applications that increase efficiency and drive automation. Secure a market advantage with intelligent technology.
Transform your company with sustainable strategies. In our workshop, you will learn how to anchor sustainability in your business model and create economic value through responsible practices.
We facilitate the exchange of know-how and expertise between managing directors in a protected space and help with the right impulses to transform companies sustainably - and make them ready for the future MORGEN for the future.
Unsere Geschäftsmodelle zielen auf Kundenbegeisterung und Wertsteigerung ab. Gemäß den MORGEN Kriterien – Nachhaltigkeit, Digitalisierung, Kundenzentrierung und Wertorientierung – balancieren wir diese Elemente, um langfristigen Erfolg sicherzustellen. Trotz gelegentlicher Zielkonflikte erarbeiten wir die optimale Kombination, die Ihr Unternehmen erfolgreich in die Zukunft führt.
Create value and inspire customers with the MORGEN Criteria for modern business models
Our business models are geared towards building value and delighting customers. Based on the MORGEN Criteria for modern business models - sustainability, digitalization, customer centricity and value orientation - we create an optimal balance to ensure long-term success. Although not all factors are always compatible, we will find the right combination to help you take your company into a valuable future.
Digital business models
Value-based business models
Customer-centric business models
Sustainable business models
SMEs need quick, concrete and reliable results. We do exactly that - without getting lost in details or unnecessarily inflating the topic.
After the workshops, the MORGEN People
The managing directors usually stay in contact after the end of our program and reproduce the process they have learned. We provide them with our web-based communication and coworking tool "MORGEN Menschen" for this purpose. The Academy content is documented here, and it is possible to exchange ideas and ask questions, obtain feedback or, if desired, book a consultant.
What place does your company have in the world of TOMORROW?
MORGEN helps managing directors with the right questions to transform their companies.
More sustainability, less blah blah blah.
We are neither unprofessional coaches nor agile mindset start-ups. MORGEN is your long-term partner for the sustainable transformation of your company, away from buzzword bingo and colorful presentations.
New Work
Agility
Storytelling
Design Thinking
Big Picture
Mindset & Culture
Lean Startup
Industry 4.0
Prototyping
Cloud
Active in the DACH region
MORGEN is active throughout the DACH region. Our company is based in Bamberg, but we are also happy to come to you to work out solutions with you directly in your company
Our vision
Companies see change as a positive change and develop new sustainable and valuable business models for a future worth living.
Our mission
We pave the way for the simple transformation of companies into a digital, sustainable and valuable MORGEN.
Thanks to our close connection to the medienreaktor group of companies, we can draw on a wealth of experience from 19 years of providing strategic support to SMEs. Our common goal is to sustainably optimize established business models and thus shape a successful future.
MORGEN is not a classic management consultancy!
Concrete and professional
Binding and serious
Long-term partner
Cost certainty through all-inclusive price
MORGEN ist keine klassische Unternehmensberatung!
Wir sind kein Start-Up. Wir vermarkten weder Methoden noch Mindset- oder Kulturthemen, sondern entwickelt innovative Geschäftsmodelle.
Wir betreiben kein Coaching. Wir garantiert echte, nachhaltige und gesellschaftsverträgliche Erfolge ohne Tricks oder Schlupflöcher.
Wir sind keine Agentur. Wir denken nicht von Projekt zu Projekt sondern begleiten einen strategischen Gesamtprozess im Unternehmen. Wir suchen nicht nach der schnellsten und einfachsten Lösung sondern nachhaltigen Wandel.
Wir sind keine klassische Unternehmensberatung. Wir setzt nicht auf langfristige Beraterverträge oder positioniert Berater in Fachabteilungen. Wir glaubt an echten ganzheitlichen Wandel nach Top-Down-Prinzip.
Why MORGEN and not a classic management consultancy?
We do not calculate in consultant days but sell a concrete and measurable service, just like you. This means not only cost certainty through a fixed price, but also a real guarantee of added value. In extreme cases, for us this also means no results - no money.
This motivates us as consultants to work in a goal-oriented manner instead of extending projects or simply delaying them in order to be able to bill more consultant days. There is also no surprise on the invoice at the end of the quarter because your colleague made a brief phone call to a consultant at the "Manager" level.
All our products, whether software, consulting models or even classic projects, have an easily understandable and transparent pricing structure. There are no consultant days, no hidden costs and surcharges or other flexible pricing structures that are difficult to understand. Our products are fixed-price offers and guarantee a measurable result.
This motivates us as consultants to work in a goal-oriented manner instead of extending projects or simply dragging them out in order to be able to bill more consultant days. There will also be no surprises on the invoice at the end of the quarter because your colleague made a quick call to a consultant at the "Manager" level.
The most common job of consultants in companies is to prepare/set PowerPoint slides or to act as external project managers. It is questionable whether these actions help companies to make sustainable progress.
In the Academy, we develop real solutions based on impulse questions and open discussion. No one will chew you over with (PowerPoint) presentations as if you were at evening school. Our consulting projects also contain real content that will help you to reproduce the consulting process in future without external advice.
At the end of the consultation is the Power Point? Many traditional consulting projects end with a final presentation. From this point on, consultants are only available for extensions and follow-up projects. In most cases, however, this is where the real work begins.
Using the digitalization tool MORGEN People, we stay in contact and both we and the entrepreneur network continue to provide you with valuable input and support you during implementation. At the end of each project, there is a clear and feasible roadmap and schedule for all further steps. Our clear goal is to provide you with the fishing rod and not just a fish to sell later. If we are involved in a follow-up project, it is because you want our input and not because you absolutely need it.
In SMEs, the managing directors usually pull all the strings. We believe in the top-down management approach, especially in owner-managed SMEs. And we don't want to change that. We do not place consultants in your company as expensive project staff, nor do we want to involve all employees. You steer, you lead and we help you with the right impulses.
Many consultancies work according to rigid processes that they apply equally to all their clients. Even if the consultancy and client do not match in terms of size, solutions are still proposed that are not tailored to the company. What works for corporations usually does not work for SMEs. In addition, the culture and management of an owner-managed company are very different from those of a global corporation. We target SMEs in the umbrella space with suitable consulting models.
As consultants, we primarily advise you as an entrepreneur and not your company. We don't want to take anything away from you, everything remains in your hands. We provide you with impulses, sparring and focus time for productive work on your business model. We do not go through your company and restructure your specialist departments or otherwise create a stir and unrest. Unless you want us to. Nor do we replace you and your job. It is your job as an entrepreneur: to secure the future and you will do so. You bring your personally developed business models, ideas and/or solutions into your company and thus create the necessary acceptance for their implementation among your employees.
The workshops take place at a location outside your company and away from your day-to-day business. We offer you a hideaway to devote the necessary time and attention to the topic of your business model and are convinced that the change of scenery and the resulting focus alone helps to produce results. Combined with the input from consultants and other managing directors, even outside of the sessions, really great things can emerge. New business models that will carry your company for years or even decades to come.
Many consulting projects are completed successfully, but problems arise during the implementation of the solution that cause the project to fail. It is therefore important to develop a suitable solution that suits your company, customers and employees.
Three paths to a new business model
Your new digital business model is already waiting.
We ask the right questions
Our workshop card set includes a selection of around 50 cards with impulse questions on the topics of sustainability, digitalization, values and customer centricity, which you can use to work on new business models. You can find more impulse questions in our digitalization tool MORGEN People.
Start
TOMORROW
with MORGENM