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In 6 intensive academy sessions to a sustainable business model

In impulse workshops, managing directors work together to develop and validate new business models based on selected issues.

Turn change into an experience - MORGEN Academy

WithMORGEN
to a viable business model in 6 intensive academy sessions

1
Kick-off
Getting to know each other at the first meeting
2
Digital
Communicating patterns for digital business models
3
Customer-centric
Alignment of the business model with the customer
4
Sustainable
Development of a sustainable business model
5
Do It Yourself
Presentation of your own business model
6
Value-based
Formulation of added values and package definition
7
Pricing
Pricing based on the defined values
8
Market launch
Rollout and market tests of the business models
9
Innovation
Establishment of a process from innovation to business model
10
Conclusion
Finalization of the business model in the closing meeting

Packages

Our value proposition

The MORGEN Academy is 100% risk-free!

Together we will develop a viable business model for your company in 6 intensive academy sessions. We are convinced that the added value created far exceeds your investment in our service. If your investment is not amortized by the new business model within one year, we will refund the entire participation fee for the academy.

Why MORGEN and not a classic management consultancy?

The academy takes place at a location outside your company and away from your day-to-day business. We offer you a hideaway to devote the necessary time and attention to the topic of business models and are convinced that the change of scenery and the resulting focus alone helps to produce results. Combined with the input from consultants and other managing directors, even outside of the sessions, really great things can emerge. New business models that will carry your company for years or even decades to come.

The most common job of consultants in companies is to prepare/set PowerPoint slides or to act as external project managers. It is questionable whether these actions help companies to make sustainable progress.

In the Academy, we develop real solutions based on impulse questions and open discussion. No one will chew you over with (PowerPoint) presentations as if you were at night school. Our consulting projects also contain real content that will help you to reproduce the consulting process in future without external advice.

We rely on a peer-to-peer consulting approach. In the Academy, the managing directors always advise each other. This means that you always have access to numerous consultants in your working group with similar or the same challenges and problems. This gives you direct feedback from experienced entrepreneurs instead of endless loops with junior and senior consultants.

We do not calculate in consultant days but sell a concrete and measurable service, just like you. This means not only cost certainty through a fixed price, but also a real guarantee of added value. In extreme cases, for us this also means no results - no money.

This motivates us as consultants to work in a goal-oriented manner instead of extending projects or simply delaying them in order to be able to bill more consultant days. There is also no surprise on the invoice at the end of the quarter because your colleague made a brief phone call to a consultant at the "Manager" level.

In SMEs, the managing directors usually pull all the strings. We believe in the top-down management approach, especially in owner-managed SMEs. And we don't want to change that. We do not place consultants in your company as expensive project staff, nor do we want to involve all employees. You steer, you lead and we help you with the right impulses.

As consultants, we primarily advise you as an entrepreneur and not your company. We don't want to take anything away from you, everything remains in your hands. We provide you with impulses, sparring and focus time for productive work on your business model. We do not go through your company and restructure your specialist departments or otherwise create a stir and unrest. Unless you want us to. Nor do we replace you and your job. It is your job as an entrepreneur: to secure the future and you will do so. You bring your personally developed business models, ideas and/or solutions into your company and thus create the necessary acceptance for their implementation among your employees.

At the end of the consultation is the Power Point? Many traditional consulting projects end with a final presentation. From this point on, consultants are only available for extensions and follow-up projects. In most cases, however, this is where the real work begins.

Using the digitalization tool MORGEN People, we stay in contact and both we and the entrepreneur network continue to provide you with valuable input and support you during implementation. At the end of each project, there is a clear and feasible roadmap and schedule for all further steps. Our clear goal is to provide you with the fishing rod and not just a fish to sell later. If we are involved in a follow-up project, it is because you want our input and not because you absolutely need it.

All our products, whether software, consulting models or even classic projects, have an easily understandable and transparent pricing structure. There are no consultant days, no hidden costs and surcharges or other flexible pricing structures that are difficult to understand. Our products are fixed-price offers and guarantee a measurable result.

This motivates us as consultants to work in a goal-oriented manner instead of extending or simply delaying projects in order to be able to bill more consultant days. There will also be no surprises on the invoice at the end of the quarter because your colleague made a quick call to a consultant at the "Manager" level.

Many consultancies work according to rigid processes that they apply equally to all their clients. Even if the consultancy and client do not match in terms of size, solutions are still proposed that are not tailored to the company. What works for corporations usually does not work for SMEs. In addition, the culture and management of an owner-managed company are very different from those of a global corporation. We target SMEs in the umbrella space with suitable consulting models.

Many consulting projects are completed successfully, but problems arise during the implementation of the solution that cause the project to fail. It is therefore important to develop a suitable solution that fits your company, customers and employees.

As part of the academy, we not only consider all aspects of feasibility and acceptance by employees, but also carry out market tests at an early stage. As a result of the academy, we guarantee you a viable business model that amortizes the academy participation costs within one year. If this is not the case, we will refund you the entire amount. This creates commitment and motivates us to work in your interests.

1.Kick Off

  • Overview and introduction MORGEN
  • Get to know us
  • Company presentations
  • Challenges and problems
  • Fundamentals of change
  • Dimensions of the business model
  • Working with patterns according to the similarity principle
  • Working with patterns according to the confrontation principle
  • Digitalization platform training MORGEN People

2.Digital

  • Definition of a digital company
  • Advantages of digital business models
  • Data collection and evaluation
  • Data-driven business model development
  • 9 Methods
  • 4 case studies
  • 67 samples for digital business models
  • 550+ impulse questions

3.Customer-centric

  • Satisfaction vs. user experience
  • Identification of customer needs
  • Qualitative interpretation of user data
  • Building customer understanding
  • Segmentation of (potential) customers
  • 12 Methods
  • 3 case studies
  • 66 Patterns for customer-centric business models
  • 525+ Impulse questions

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WithMORGENin 6 intensive academy sessions to a sustainable business model

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4.sustainable

  • Sustainability for companies (economic)
  • Sustainability for the environment (ecological)
  • Sustainability for society (social)
  • Definition of sustainability in your corporate context
  • Development of a sustainability strategy
  • immediate starting points
  • 5 methods
  • 5 case studies
  • 56 templates for sustainable business models
  • 450+ impulse questions

5.Do It Yourself

  • Entrepreneurs pitch newly developed business model
  • Feedback from other managing directors
  • Feedback from MORGEN
  • Evaluation (dimensions) of the business model
  • Elaboration of values
  • Concrete improvements

6.value-based

  • Identifying values
  • Formulating values
  • Differentiating between performance and value description
  • Dealing with comparability
  • 5 Methods
  • 3 Case studies
  • 63 Samples for value-based business models
  • 520+ Impulse questions

7.pricing

  • Pricing strategies
  • value-based pricing
  • Pricing as an opportunity to differentiate services
  • (un)bundling
  • Price communication
  • Price development
  • 3 Methods
  • 2 Case studies
  • 22 Patterns for modern pricing
  • 190+ Impulse questions

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WithMORGENin 6 intensive academy sessions to a sustainable business model

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8.Market launch

  • Internal rollout (from project to core business)
  • External rollout (market entry)
  • Market tests and user tests
  • Market entry strategy
  • 2 Methods
  • 2 case studies
  • 50+ impulse questions

9.Innovation

  • Interim status of rollout of new business model
  • Knowledge and knowledge retention
  • Top-down vs. bottom-up
  • Process from innovation to business model
  • Development of in-house consulting team
  • Methods for evaluating innovation and investments
  • Reward system
  • 2 methods
  • 70+ impulse questions

10.Conclusion

  • Final presentation by the participants
  • Feedback from other managing directors
  • Feedback from MORGEN
  • Further steps
  • Planning internal knowledge transfer
  • Summary of the most important content
  • Transfer to digitization tool MORGEN People

All-round carefree

Class formation
Before the academy workshops begin, the classes are formed from managing directors. A neutral space is created through individual coordination, as no class contains direct competitors. We also take care of the scheduling.
Workshop days
The workshops are divided into five to six two-day events. The events take place during the week at a neutral location away from day-to-day business. People usually arrive the day before the event so that they can get together for dinner.
Hospitality
The workshops take place in a creative environment and usually change location from event to event. We take care of the hotel and catering. Away from the workshops, there is a varied program to enable direct exchange.
Knowledge assurance
Transcripts are not necessary, the school days are long gone. All workshop content is transferred to our digitalization tool. The class can find itself there and can also exchange ideas and develop further outside of the events.

Packages

Our value proposition

The MORGEN Academy is 100% risk-free!

Together we will develop a viable business model for your company in 6 intensive academy sessions. We are convinced that the added value created far exceeds your investment in our service. If your investment is not amortized by the new business model within one year, we will refund the entire participation fee for the academy.

Booking request MORGEN Academy

Impulses for your strategy

Playfully discover new perspectives for your corporate strategy with our workshop card set. 50 strategic questions offer you creative impulses to explore and optimize your business model.

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