The evolution of value creation
Value creation has always been at the heart of every business. But in a world driven by technology and data, the definition of value creation has broadened. It's no longer just about producing a physical product or offering a service. It's about creating experiences, nurturing relationships and delivering value in a broader context. Steve Jobs recognized the potential of innovation when he said: "Innovation distinguishes between a leader and a follower." But how can companies ensure that they become not just followers, but leaders in their industry? What role does business model innovation play in this process? And how can you ensure that your business model not only remains relevant today, but also morgen remains relevant?
The answers to these questions are not easy, but they are crucial for long-term success. It's important to think outside the box, be inspired and have the courage to try new things. Peter Drucker, a thought leader in the field of management, emphasized: "If you want something new to happen, you have to stop doing something old." This idea should encourage companies to critically question their existing business models and have the courage to break new ground. What aspects of your business model could you rethink today in order to morgen be successful?