MORGEN Impuls

Jede Woche eine Frage rund um die Themen Geschäftsmodell , Nachhaltigkeit , Pricing , Wert oder Kundenfokus.

Explanation

Customer satisfaction is the basis for a genuine customer experience. We are often attached to internal perspectives and reflect these on our product. We only evaluate functions and features within the framework of what we believe is possible and feasible. In my view, this is the key point of our own #operationalblindness. However, if we can free ourselves from this, we can very quickly talk about solving the underlying problems and the values that a product/service can create.

Follow-up questions

What could we do to turn this customer satisfaction into a real experience? What are the underlying problems and needs of customers? How are these solved with other products/services? Are there similar challenges in other industries?

What place does your company have in the world of TOMORROW?

What place does your company have in the world of TOMORROW?
How do you inspire the customers of TOMORROW?
What place does your company have in the world of TOMORROW?
How do you conquer the digital markets of TOMORROW?
How does your company still create value TOMORROW?
How do you transform your business model for TOMORROW?

MORGEN helps managing directors with the right questions to transform their companies.

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We ask the right questions

Our workshop card set includes a selection of around 50 cards with impulse questions on the topics of sustainability, digitalization, values and customer centricity, which you can use to work on new business models. You can find more impulse questions in our digitalization tool MORGEN People.

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