07.06.2023
What is my business model?
30.05.2023
OKRs in SMEs: Why they are not always the best choice
23.05.2023
What does MORGEN?
11.05.2023
Market tests rethought: modern approaches for SMEs
03.05.2023
Securing knowledge and generational change: an important topic for SMEs
27.04.2023
Value, product advantage, performance: how you can use the differences for your products
20.04.2023
How to anchor the idea of values in your corporate strategy
13.04.2023
Successful pricing: options for optimally monetizing your services
06.04.2023
What Generation Z expects from SMEs
27.03.2023
Organizational culture - when nothing changes despite change
MORGEN Blog
The MORGEN Blog is a comprehensive source of information on all aspects of digital transformation and business model innovation. We offer a wide range of content that can help you transform your business for the long term. We publish weekly articles that focus on sustainability and business transformation. Our aim is to highlight and discuss the current challenges and opportunities in the areas of sustainability, digitalization, business models and touchpoints such as pricing. We report on innovative approaches and best practices from companies that are on the path to a valuable future and examine the impact on business strategy and success. We also offer insights into the political and social developments that influence sustainability. Our aim is to inspire and inform our readers so that they can take action themselves to shape a valuable future.
Focus on digital transformation
Our articles on digital transformation offer you insights into the impact of digitalization on companies and describe how you can adapt your organization to succeed in a rapidly changing world. We introduce you to best practices and give you tips on how to approach digital transformation. We also show you how other companies have successfully carried out digital transformations and give you insights into the challenges and opportunities involved.
Focus on business model
Our business model innovation content will help you rethink your business model and develop new ideas to increase your competitiveness. We provide you with successful examples of how companies have successfully innovated their business model and give you insights into the steps required to innovate a business model. We also describe the different types of business model innovation and show you how to choose the right strategy for your company.
Case studies, trends and opinions
Our case studies give you concrete examples of companies that have successfully implemented digital transformations or innovated their business model. We describe the challenges they faced and how they overcame them. Our expert opinions provide you with valuable insights from experienced consultants and industry experts that can help you expand your knowledge and skills.
Alongside this content, we also provide regularly updated information on the latest trends and developments in digital transformation and business model innovation. We help you stay up-to-date and continuously optimize your strategy.
Our blog is designed to be a valuable resource for anyone looking to take their business to the next level. We strive to challenge tried and tested approaches and promote new ideas to help you increase your competitiveness and succeed.
We ask the right questions
Our workshop card set includes a selection of around 50 cards with impulse questions on the topics of sustainability, digitalization, values and customer centricity, which you can use to work on new business models. You can find more impulse questions in our digitalization tool MORGEN People.
Unsere Geschäftsmodelle zielen auf Kundenbegeisterung und Wertsteigerung ab. Gemäß den MORGEN Kriterien – Nachhaltigkeit, Digitalisierung, Kundenzentrierung und Wertorientierung – balancieren wir diese Elemente, um langfristigen Erfolg sicherzustellen. Trotz gelegentlicher Zielkonflikte erarbeiten wir die optimale Kombination, die Ihr Unternehmen erfolgreich in die Zukunft führt.
Create value and inspire customers with the MORGEN Criteria for modern business models
Our business models are geared towards building value and delighting customers. Based on the MORGEN Criteria for modern business models - sustainability, digitalization, customer centricity and value orientation - we create an optimal balance to ensure long-term success. Although not all factors are always compatible, we will find the right combination to help you take your company into a valuable future.