MORGEN Impulse

Every week a question on the topics of business model , sustainability , pricing , value or customer focus.

No cookie-cutter solutions - just the right questions at the right time! Our consulting model is based on impulse questions that lead managing directors to their own, suitable solution for their company.

06.09.2023
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Business model
Who is responsible for new business models in your company?
Work out whose task it is to develop the company further. Should the business models be predefined or developed from within the company? Who is "to blame" if there is no development?

Impulses for your strategy

Playfully discover new perspectives for your corporate strategy with our workshop card set. 50 strategic questions offer you creative impulses to explore and optimize your business model.

Free of charge in your letterbox

Create value and inspire customers with the MORGEN Criteria for modern business models

Our business models are aimed at delighting customers and increasing value. In accordance with the MORGEN Criteria - sustainability, digitalization, customer centricity and value orientation - we balance these elements to ensure long-term success. Despite occasional conflicts of interest, we work out the optimal combination that will lead your company successfully into the future.

Digital business models enable simple and cost-effective scaling, accelerate market entry and tap into global target groups.

Value-based business models increase the willingness to pay and enable higher prices, which leads to long-term customer relationships through targeted added value.

Customer-centric business models increase customer satisfaction and encourage repeat purchases by encouraging companies to rethink internal processes and solve real customer problems.

Sustainable business models offer resilience and ensure long-term success and competitiveness in our dynamic economic environment.